Steve Friedman

About Us:

In 1989 my boss said to me "Steve we just do not like the color of your neck tie; so when ever you want to leave!"

From that piece of guidance came an opportunity to reinvent myself. Consulting became a new way of life out of the corporate ashes.

Using sales management experiences in a Fortune 500 company had value in industries that had less structure than the one I had been in. Using skills of how to hire effectively, getting those hired to produce at exceptional levels; and creating a vision where clients could retain more people because of the hiring systems created others to frequently involve this winning process and learn from one that had understood first hand.

As a consultant having put systems to work it was clear that organizations were hungry to learn how to hire; coach; and lead their organizations with greater profit and effectiveness than they had in the past. As a result consulting with major national brands and organizations helped teach them how to hire retain and develop more effectively than their competitors. This process and coaching system has changed the way organizations have gone about the recruiting and career development scenario; both in the profit and non-profit sector. Appealing to four work place generations is a serious focus.

This has led to over fifteen years of international recognition as being the person to choose if an organization is looking to change their thinking starting with the hiring process.

Steve Murray has said of me "there are none better at the recruitment and development of human talent than you are."

Articles have been published widely leading to stature as a national resource to top sales organizations. In short, dynamically creating a system that works to build profit through career development and hiring. This recognition has led to national speaking presentations; organizational consulting and building profit for every client.

In 2003 Steve joined the faculty of the REALTRENDS Management Academy.

Steve has been recognized in national publications including : The New York Times, USA TODAY , The Real Estate Professional to mention a few.

Steve's clients in his 18 year include Coldwell Banker; Long and Foster; RE/MAX; Prudential, Century 21, ERA, John L. Scott, GMAC, real Living and many major affiliates in major market places around the United States and the world. Typical results managers create in Steve's system are at 5 times the industry average. He also was a national as well as international figure.

His recent book I Lost My Blackberry Down the Toilet and other Challenges of Generations in the Workplace has become well received best seller nationally.

Areas of Expertise

Use this section to write about your specific areas of expertise. Do you specialize in first time buyers - listing high end homes - etc. Are there specific market area's that you specialize in? The more you write about your area's of expertise the more knowledgeable you'll sound to a potential buyer or seller.

Testimonials

After a few of your classes, we are starting to get good results on new hires. Al Stetson, who is taking your class along with me, just interviewed two new agents.

As such, I've now requested that our agents turn in a business planning sheet twice a month that details what they've done in the past two weeks. My purpose is to guide my existing agents towards being more pro-active on their business.

Each agent in our company has been provided with Lead Router for free, so the agents now have a choice.

They can turn in their bi-weekly sheets and continue to get Lead Router for free on their leads or not turn it in and not get that service.

This forwarded email is the second of emails I received with a less than positive message. What do you think of this?

Over all I have been implementing as much as I can as I can.

I have added 2 experienced agents and have several new agents coming on board over the next few weeks - they are finishing school. We have decreased the use of the "Mirror Test" to just fill desks although, 1 owner still has some strong tendencies toward the fill the desk approach. I feel like I am making headway and I believe that has much to do with being able to say "I learned it in my Recruiting class" - the 3rd party validation works miracles!

Floyd Scott

Century 21 Arizona Foothills

‘Steve, with it all there is so much , one idea alone, getting my manger out ionto the filed looki g at inventory and using th TLC will create 1,000,000 in commissions. Tha alone has been worth our investment.

Like a fine wine, you just keep getting better all the time.

Sandy Persky

877-221-2765 option 4

714-374-4463

FAX 714-374-4823

I have the Brand Book ready to go out to you tomorrow. I have revised the book in that all the pages are portrait now. Any and all comments are welcome.

I did my 1st business meeting and got a WOW - The agent said his manager wants a meeting with him for the same purpose but he doubted it would be as through (and I felt i was lacking -so what does that say?!) . He isn't making a move now but it did make him think and it was great for me to do it!

KT