Matt Sweet - Real Estate Tech Tools - Internet Marketing

When it came time for us at Ticor to get the word out that we are well equipped to facilitate short sale transactions, we decided that creating a micro web site was going to be the 'destination point' for our short sale conversation online. We chose this for a few reasons:

We facilitate short sale transactions, but how does Google know that? People doing searches for short sale information are probably not thinking to themselves, "I should google ticor". Although we would like this, It's quite a long shot. They're more likely to be looking for resources on the short sale process or lender requirements, or short sale benefits. And as you can see from the links, we've provided useful information about those things on our site...

Secondly, from a basic search optimization perspective, having a micro site that is focused on one topic creates congruency between our domain name "ticorshortsale.com", our page names ('the short sale process', etc..), and our content. They all discuss various aspects of short sales. Our goal with this is of course to be recognized as a specific resource and local authority on the subject in the eyes of our clients, the public at large, and last but not least our favorite search engines.

Thirdly, when our sales reps are having conversations with clients about the ever changing market and the greater frequency of short sales, they now have an easy place to direct clients for more information. There's no hunting through our corporate hosted site for the info. If you find yourself on ticorshortsale.com there's no question as to what type of content you'll find.

On a technical note, we used wordpress as our platform and I'm very happy about it. More and more people are moving to the blog/site model these days and for good reason. It allowed us a rapid deployment and I think of it as the best of both worlds. The blog content is obiously intended to be fresh, specific and interactive and the 'static' site pages are perfect for content that we want to be persistent and easily found.

There you have it. Two years ago we would have printed out a thousand fliers and passed them out one by one and that would have been totally fine. Now we're printing less and facilitating a venue for education and conversation. I feel good about that!

cheers!

Matt Sweet

Ticor Title

For this RTS, we analyized the data on a total of 5741 single family dwellings in the 98405 Zip code in Tacoma, WA. Of these homes, you can see that the total number of sales has gone up from 18 sales in April to 28 Sales during the month of August. The average price per square foot has held steady around $110/square foot with a slight dip in July. The average sale price has also held around the $200,000 range with a dip in July as well. If you look at the average year built of the homes we studied, you'll notice that this neighborhood is 80 years old on average and likely has quite a few opportunities for "fixer homes". With pricing below the $200,000 mark, there is also plenty of opportunity for people purchasing their first home comfortably here.

	The data used in this report is deemed reliable, but not guaranteed. Ticor Title cannot be held responsible for any inaccuracies. © 2004-2009 Ticor Title Renton WA 98057

For the past six years, I've spent a lot of time driving all over Pierce County meeting with realtors and lenders to discuss the value that Ticor Title & Escrow brings to every real estate transaction. A lot of that driving has been to and from Puyallup where a lot of the action has been for us. So over the years I have developed a short list of favorite places to stop for lunch or a snack along my route.

There's one in particular that is one of a kind in Pierce County. It's the Blue Max Sausage company. They're located on Canyon Road between River Road and HWY 512.

In my eyes, they're the butcher with the most. I can't remember the first time I stopped in but I can always remember the last because it's usually pretty recent. Are you a fan of 'artisan' beef jerky? How about pepperoni sticks that are a foot long and full of spice and flavor? Have you ever seen a butcher with restaurant style Hawaiian short ribs? The list goes on and on from smoked pork chops to WSU cheese. If you're a fan of quality meats, this place is a wonderland. And if you've never had beef jerky from a butcher, you have no idea how good it can be. And to top it all off, the best thing about Blue Max Sausage is the service. The guys behind the counter are always friendly and willing to chat about their product, the weather, or whatever. It's got a nice hometown vibe.

So if you're in the mood for a hearty change of quisine or want to impress your buddies at the next barbeque, check them out! You won't be dissapointed.

Enjoy!
Matt Sweet
Ticor Title

Cheers to the brave explorers who inspired the world by achieving the impossible!

Enjoy,

Matt Sweet

Ticor Title

For This Residential Transaction Study, we looked at a total of 6485 single family dwellings in the 98406 zip code and analyzed the sales trends over the last six months. A glance at the data shows that the number of transactions has increased dramatically and both the average and median prices per month have both generally increased.

The month of June shows the most activity with 32 sales, .5% market turnover, average sale price of $307,702, and a median price of $281, 925.

With forecasters expecting that first time home buyers making up the bulk of the home purchases in the next couple years, it's interesting to note that 36% of the population in this zip code is in their twenties and thirties.

	The data used in this report is deemed reliable, but not guaranteed. Ticor Title cannot be held responsible for any inaccuracies. © 2004-2009 Ticor Title Renton WA 98057