Sylvia Perreault

Do it now!

Your super 2011 Realty-Success business plan!

How to attack your business plan

First, let's summarize the basic steps essential to our business plan:

•· Determine your goals: write out your goals and dreams and how to achieve your corporate mission in as much detail as possible. From your budget you will determine the standards and minimum actions required to achieve your dreams.

•· Include a recipe for success: Determine the profitable actions that you must take, putting in your essential ingredients: a process, a protocol, standards and realistic deadlines.

•· Identify the ways to achieve this: calculate how much time and money and what the best ways to achieve your goals and your results are. Above all, know how to best distribute the energy you'll need to expend to get there. Balance your life!

It is important to find the following points in your business plan:

Good advice on how to establish and maintain your business plan:

• Update it before the year begins, or at the very beginning of the new year.
• Be realistic and consider your actual capabilities (rather than the ones you wish to have!) Better to have modest goals and exceed them than set them too high and end up discouraged. And, by surpassing your goals, you will have more positive thoughts and you will be proud.
• Don't "over-improve" your goals for next year, but base them on a realistic expectation on how much they can increase, if you wish. It's a personal project, but you can share it with your partner(s) for moral support. This will also help them understand your goals, your objective and motivation. In addition, you can schedule your holidays and the time you'll spend together!
• A team business plan can also be drafted. This will determine clear objectives for everyone. You can hang a schedule that can be viewed at any time in the office. The team will have a challenge and enjoy trying to meet it.

Visit my web site to view a Vlog about that subject and get for free here all the tools to built your REALTY-SUCCESS

It's as simple as that and now you just need to convince yourself that it really is that simple and remember "Be Quiet..., I want..., I can... and I do it!"

I hope you'll take the road to success and never forget that you are excellent agents, brokers, and salespeople! (;-0) You have integrity and motivation. Don't let anyone convince you of otherwise and I look forward to an even brighter 2011 together with REALTY-SUCCESS!

Sylvia

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The Realty Reality of the Month: September 2010

To Read This Month: Notice to the reader: I am a salesperson and proud of it!

News from Sylvia: My book just left for translation! Yes, I hope to have my first in English soon!

Don't forget: The REALTY-SUCCESS Response of the month!

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Notice to the reader, I am a salesperson and proud of it!

My friends, I know that I am read by many of you because I receive lots of emails saying, "Sylvia, you shouldn't say ‘agent' but ‘Broker' now in Quebec!"

Hmm ... are we talking about an international professional title here? Of course, it could one day become that in Quebec and elsewhere. But because of it changing every 25 years, we confuse the client a bit more each time, I doubt whether that's the goal! And it's not with haughty titles that you're going to mislead the said client who is looking for someone to sell his property! In my opinion, you can be, according to the English language: Mediator Representative, Intermediary and above all, salesperson!

Yet we all know that the word salesperson makes us "unloved" in the consumer and public opinion!

The sale is one of the most disliked professions of all because:

•· There is no formal training in "sales";

•· There is no special school, recognized diploma or university program in sales!

•· We find sales at the bottom of the list of the most respectable professions.

•· Being in sales is even perceived by some as a false trade ... tragedy ... A title to hide... what a shame...

Some, unwilling to be simply "salespeople", utilize other names to go unnoticed or to glorify their titles: Representative, advisor, salesman, sales manager, business developer, coordinator, purchase coach, intermediate trader, sales representative, business partner and I forget the rest!

But, is your ultimate goal and mission in life not to sell and become a successful salesperson? Then know that:

- The greatest successes of this world have been made beginning with a sale!

- The creation of man was made from a sale; in the story of Adam and Eve, there was someone who has sold the apple to the other?

- I can choose to not cope with this reality and call myself a representative, consultant, sales manager, buyers coach, or anything else! However, I cannot deny that what supports my living is my sales!

So, I'm a salesperson! And I have to sell the idea to myself first! I'm not ashamed of that and I am giving this term the glory and respect that it deserves, especially by those who exercise themselves in this trade...

For ease of reading my books and articles, I will keep using the term "salesperson" so you get used to the beauty of the word! The important thing is to become proud, one day, once and for all! ;-)

So, I am a salesperson and proud of it!

What about you?

I hope you take the road to success and never forget that you are a good salesperson and be proud of it. You are honest and motivated. Do not let anyone believe otherwise, especially not yourself. I wish you REALTY-SUCCESS!

Much Love and Great Fall Season,

Sylvia

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News from Sylvia!

Many more brokers were please with Sylvia visit to their office and know now about our Realty-Reality Success! To see photos of the tour, click here: http://tinyurl.com/27ad574

Take care my friend! Cheers, Sylvia

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The Realty-Reality News of the Month

Sylvia goes on tour! I'm continuing my tour of offices across Canada and the state till the end of December then back in January for some more cities.

Get the Info on how to get a FREE visit from Sylvia!

Brokers, owners and managers: Get information on receiving a free visit from Sylvia! For a coffee and a corner of your office, she will motivate your agents for thirty minutes with advice, ideas, and anecdotes only she can tell! Be the first to reserve a spot by calling 1-450-661-3480.

Inspiring videos REALTY-SUCCESS Capsules

More Listings, more Sales!

Need an International acclaim speaker in Sales and Success?

Contact us now!

It would be a pleasure to verify our availability with you!

(450)661-3480

info@sylviaperreault.com

• Responses for Realty-Success!

Objection	¨ Response¨	Close the discussion and sign
I don't trust salesperson!	However, you buy every day an idea, an opinion, a product and you are advised by someone who is selling it! I am proud to be a seller and I look forward to positively influence your next buyer to the idea of buying your property!! :-) Mr. and Ms. Sellers, I sincerely believe that you have found a great broker who will help you close a deal and have a pleasurable, worry-free experience - which I'm sure is what you want. I am the right intermediary between you and your buyer and you will be happy to compensate me if I succeed, and not if I don't. Trust me. We will visit properties together within the next few weeks. ;-) Isn't that what you want? :-)	Then, let's simply sign the contract... so that I can help you get what you want... as soon as possible ... that would be excellent no? :-)) Sign the contract here!

The Realty Reality of the Month: June 2010

To Read This Month: Those who win!

News from Sylvia: My book just left for translation! Yes, I hope to have my first English one in store for October!

Don't forget: The REALTY-SUCCESS Response of the month!

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This great text was offer to me by one of my mentors, the late Mr Jean-Guy Labrèche, an excellent sales trainer. I must admit that, still today, I use it as inspiration and I hope it will also be a model for you.

Those who win,

Winners are people like you

Winners take chances
Like everyone else, they fear failing, but they refuse to let fear control them.

Winners don't give up.
When life gets rough, they hang in until the going gets better.

Winners are flexible.
They realize there is more than one way and are willing to try others.

Winners know they are not perfect.
They respect their weaknesses while making the most of their strengths.

Winners fall, but they don't stay down.
They stubbornly refuse to let a fall keep them from climbing.

Winners don't blame fate for their failures nor luck for their successes.

Winners accept responsibility for their lives.

Winners are positive thinkers who see good in all things.
From the ordinary, they make the extraordinary.

Winners believe in the path they have chosen even when it's hard, even when others can't see where they are going.

Winners are patient.
They know a goal is only as worthy as the effort that's required to achieve it.

Winners are people like you.
They make this world a better place to be.
- Nancy Sims

I hope you take the road to success and never forget that you are a good salesperson and be proud of it. You are honest and motivated. Do not let anyone believe otherwise, especially not yourself.

I wish you REALTY-SUCCESS and a fabulous summer! Sylvia

***News from Sylvia!

Many more brokers learned to have great energy during a listing presentation and know now about our Realty-Reality Success! To see photos of the tour, click here: http://tinyurl.com/27ad574

It's back to Montreal for me and working on editing my book for the final translation! Yes, there are coming soon! I'm also continuing my tour of offices across Canada in August because de demand is so strong, so call early to reserve your place for next fall! Hope to visit you soon!

Take care my friend! Cheers, Sylvia.

****The Realty-Reality News of the Month***

Sylvia goes on tour! I'm continuing my tour of offices across Canada till the end of June then back in August for some more cities.

Get the Info on how to get a FREE visit from Sylvia!

Brokers, owners and managers: Get information on receiving a free visit from Sylvia! For a coffee and a corner of your office, she will motivate your agents for thirty minutes with advice, ideas, and anecdotes only she can tell! Be the first to reserve a spot by calling 450-661-3480.

Inspiring videos REALTY-SUCCESS Capsules

More Listings, more Sales!

Need an International acclaim speaker in Sales and Success?

Contact us now!

It would be a pleasure to verify our availability with you!

(450)661-3480

info@sylviaperreault.com

• Responses for Realty-Success!

The Realty Reality of the Month: May 2010

And a gift for you!

Don't forget: The REALTY-SUCCESS Response of the month!

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I suggest praise and recognition as your principal form of remuneration!

This REALTY REALITY of the Month is largely inspired by my REALTY REALITY SUCCESS tour across the country and the memorable experiences I had. I was impressed by the quality of the agents and brokers I met, by your great devotion and passion for your business and your clients. All the offices, I visited up here in Canada, seem to have a more than favorable market , but it's still true that in each city, the same speeches and same concerns remained.

•- "There's a new type of player in our region and we didn't know about it before this! And now, we don't know how to react!"

•- "This broker/agency/business in our area has announced a supposed reduced commission, lower than what I've been charging for as long as I've worked!"

•- "The seller is always asking me if I am ‘negotiable'!"

It seems, more often that not, that the subject of remuneration is your worst nightmare!

However, this results-based reward system exists (and has for at least 100 years!) and whatever percentage you will present, 7%, 6%, 5%, 4%, or even 1.14% like I've seen, people will still try to negotiate with you!

Yes, in America just like the rest of the world, we negotiate! We haggle for cars, property, work, renovations, services, etc. We negotiate everything!

So, since you are paid by commission for the results you provide, and that you are alone in front of your client justifying your rate, it's the right time to remind you that no one has hidden this enormous challenge of your profession!

Will you finally learn how to deal with it and get used to it?

We've known for a long time now that no matter the fee, the seller will always find it too high...either way, no matter what. So, to make him happy, and in recognition of the fact that he is entrusting his property to you to sell, the only solution you find is to reduce your fee. Lower and lower, without an end to this nightmare in sight, as messages from representatives of our Real-Estate groups, associations, and federations encourage your clients to perpetuate it! "We do a spring-cleaning of "peddlers" and well, the remaining brokers...negotiate them"!

http://lapresseaffaires.cyberpresse.ca/economie/grande-entrevue/201004/30/01-4276021-finie-lepoque-des-peddlers.php (French)

So Sylvia, what do we do? Now, we'll ask only for recognition! Yes! That will make us so happy! Isn't that enough for you to reassure you of your value? Admit it; we always receive plenty from satisfied clients. And it's free! Forget money my friends; let's turn our business into something completely philanthropic! This value will remain the only payment for your services. I know it won't be enough to put food on the table, but since everyone is doing it, do you really have a choice?

Hmm, I've always been taught the opposite when it comes to business but I must be old school! But, if we were to put a price on it, how much would recognition be worth?

I'm feeling generous and to recognize the hospitality I received everywhere I went, I'm giving you a gift to determine it. It's classic - written and produced by the current president of the Québec Association (OACIQ), Mr. François Léger! Its an exhaustive list he graciously allowed me to include in my books (Page 289, Volume I, and page 200; IMMO-SUCCESS Tools), that, honestly, we'll give it to him, is the perfect description and essential for helping us recognize the agent's work and what we need to be appreciated!

80 Things Your Agent Does To Sell your house! (Follow the link)

Here's hoping that all my recognition will fill your pockets! ;-)

I hope you take the road to success and never forget that you are a good salesperson and be proud of it. You are honest and motivated. Do not let anyone believe otherwise, especially not yourself.

I wish you REALTY-SUCCESS!!

Sylvia

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News from Sylvia!

To see photos of the tour, click here: http://tinyurl.com/27ad574

After Gatineau and Quebec, it's back to Montreal for me. I'm continuing my tour of offices across Canada and US this summer and editing my new book on Sales Success!

I don't give up! Cheers, Sylvia.

The Realty-Reality News of the Month

Sylvia goes on tour! After Gatineau and Quebec, it's back to Montreal for me. I'm continuing my tour of offices across Canada till the end of June.

Get the Info on how to get a FREE visit from Sylvia!

Brokers, owners and managers: Get information on receiving a free visit from Sylvia! For a coffee and a corner of your office, she will motivate your agents for thirty minutes with advice, ideas, and anecdotes only she can tell! Be the first to reserve a spot by calling 450-661-3480.

• Responses for Realty-Success!

Objections	¨ Response¨	Close the discussion and sign
In the papers, I hear an agent is negotiable?	:-)) In fact, it saddens me very much because clients are constantly encouraged to make the same error. Why? After we close a deal with all the skill and experience we have, we are often much more appreciated. I am the type of agent who is not negotiable because I know my own value and I know how to defend it, much like I would defend the selling price you want! Mr. and Ms. Sellers, I sincerely believe that you have found a great broker who will help you close a deal and have a pleasurable, worry-free experience - which I'm sure is what you want. I am the right intermediary between you and your buyer and you will be happy to compensate me if I succeed, and not if I don't. Trust me. We will visit properties together within the next few weeks. :-)) Isn't that what you want? :-))	Then, let's simply sign the contract... so that I can help you get what you want... as soon as possible ... that would be excellent no? :-)) Sign the contract here!

Copyright © 2010 Immo-Succès © Realty-Success, Canada

www.immo-succes.com

The Realty Reality of the Month: April 2010

To read this month: Will you pass the test?

News from Sylvia: Gatineau and Québec here I come!

Don't forget: The REALTY-SUCCESS Response of the month!

Happy Reading!

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Will you pass the test?

A good friend of mine, a surgeon, gave me a call and asked me to refer to him an agent or broker in his area to help him sell the house he'd owned for twenty-five years. As he is in a different part of Quebec than I, I quickly refer him to agents I recognized from various ads and banners. He said he would interview them and make his final choice.

None of them passed the test!

What test? Well, imagine that he, being a good friend of mine and admirer of my work, he asked each and every agent I recommended if they'd read my books!

And each and every one of them answered "no"! ???

I responded by telling him that his test may have been a little harsh. After all, I'd only sold 2500 copies of my book since 2008 and there are 19,000 real estate agents and brokers in Quebec!

He gave me an answer that left me speechless: "what about me?" he said. "As a medical professional, am I allowed to not read the latest book or medical journal that contains the article that may save your life? I'm giving $60,000 for the sale of my home, which is worth more than a million dollars. I should give it to an agent who reads everything that exists in his trade!"

Hmm! If you know me, you'll know that as much as I loved his answer, I was a bit embarrassed!

Indeed, when I need medical or other help, I expect my doctor or Professional to have read everything in his field, regardless of whether I'm paying by giving money or trust (or both). What about you?

I've been looking for a chance and appropriate circumstance to tell you about another encounter I had while on a ski trip this winter. An Air Canada pilot explained that every year, he had to retake a complete battery of tests on navigation and flight simulation in order to keep his pilot's license and his job! This is considered common practice in his field. Imagine the stress he must go through, but how secure I feel now when I board a plane.

Hmm, I ask how many amongst you would pass "the test" in your profession? So, to your Reading my friends! And the timing is good - I have 500 new books in my basement ready to be shipped! ;-)

I wish for you the road to success and that you should never forget that you are excellent brokers and agents. You are honest and motivated and never let anyone else believe the contrary, even you! Happy IMMO-SUCCÈS to all! Sylvia

News from Sylvia!

Gatineau and Quebec, here I come! I am continuing my tour of offices throughout Canada and I'll be in Gatineau on April 20^th and in Quebec on April 28^th for my one day course "Prospecting without Pain!" Thanks to those of you who refer to me as the "guide to real estate in Canada." ;-)

Don't give up! I wish you REALTY-SUCCESS!! Cheers, Sylvia

• Responses for Realty-Success!