Ted Cantu

Here is how you can make your real estate property really stand out -- MODERNIZE IT. We are on location in a quiet Royal Oak, Michigan neighborhood and we are going to remodel this old home into a hip, modern and liveable showplace.

Rivait Team is great at adding square footage onto a house and giving it a new look. Keep in mind that most of the homes in this neighborhood are actually quite old and stuck a bit in time. What we are doing here is enticing young buyers into this area.

Royal Oak is part of Metro Detroit and collects a lot of well educated people, young families and has a lot to offer. Many people like this part of Oakland County because of the great school systems and relatively safe neighborhoods.

Take a look...

http://www.youtube.com/watch?v=Vtze1bkITNE

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PLEASING THE BANKS
There is a standard that banks look for on your real estate websites. They want certain calculators on there before they take you seriously. Its a credibility thing. But I am not going to talk about that now --

I want to focus on the public. After all, they are the ones who are going to buy your properties. We want to make sure that those properties pop up on the first pages of major web sites....

Here is a sketch of what that can look like.... We are rolling this out......

http://www.metrolivingspaces.com/

There are no tricky drop down menus, no javascript and no flash..... Its going to be designed to be all audio and video, and search engine friendly...

Hey there !!! I know a lot of you contact your prospects by Email - there are a lot of keywords you will want to avoid. If you stick these kewwords in your email you can be pretty much sure that it will never reach its intended target....

Here are the ones pertaining to Mortgages:

mortgage-4-u
mortgage quotes

** But there is another area i want you to pay close attention to.

I was at a marketing workshop recently and ran into some Remax people who were using a lot of casino terminology in their campaign. They had flyers that illustrated slot machines and themes that related to Texas Hold Em, -- that sort of thing... and here are the words you should avoid related to casinos....

holdem
holdempoker
holdemsoftware
gambling
slot-machine
texas-holdem

Lot of words in this list that pertain to - Debt - too that you should be made aware of.

You can get the whole list here....
http://codex.wordpress.org/Spam_Words

** Obviously, the words that concerned me originally were ones that were centered around Mortgages. The reason why this intrigues me is because this never used to be considered a bad word until all of the scams that have been done in this industry. Many of these scams were performed right here in Michigan.

We lost a lot of agents because of this and many mortgage companies have folded. Many Michigan based professionals are in prison as a result of all of the fraud that was committed in the past 2 years. There are many more investigations pending.

================================== This is a problem that exists in 60% of all Michigan homes -- check out how much water is pulled out of the walls of this house. If this water is left in it can seriously damage the foundation of the property.....