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Terry Westbrook ~ Realtor(R) Grand Rapids Mi Ada/Cascade Real Estate

Why Pricing is Soooo Crucial to the Sale of your Home

When we sit down with potential clients to list their home, there are so many issues

and hot buttons to discuss. Inevitably we come to the one where we really have to

agree to get the home sold quickly and for the most money.

P-R-I-C-E

Most homeowners want to start high and then come down - if they have to - to sell.

Of course, they are hoping their home is an exception, it will sell for more than the

market value of all the other homes in the area. We see this over and over again.

If you don't price your home within the price bracket it will eventually sell for, you

are hurting your chances of selling it for top dollar. If you price your home correctly,

You are not giving away money!!

money,money,money

I repeat, YOU ARE NOT GIVING AWAY MONEY.

This phantom money that you think you might get if the one person comes along

who will do anything, pay anything to own your "special" home does not exist.

Let me repeat that -

The uneducated buyer with money falling out of their pockets, sprinkled in fairy dust,

so you can make the money you would like to out of your home sale -----

DOES NOT EXIST!!!

You are not letting go of money, you are letting go of the dream scenario where you

get the price that is 25-30% over market value. It isn't going to happen.

What will happen, is your home will be posted on the MLS, online, many places where

buyers can look at it. Buyers then compare your price to others, and say, why would

I buy this house?? There are 10-15 others I can look at that are competitively priced

and look great.

Then.... they are gone.

walking away

They don't come back and revisit your home as an option. Other homes are new on

the market to consider. Yours has been rejected as: too expensive, too much work,

not what they are looking for.

Buyer activty over time chart

The charts above illustrate the buyer trends we tell our sellers about. These

charts of buyer activity are on actual listings that are currently listed by us.

You can see that the first month is usually the only month that gets

high traffic.

Some of our sellers will listen, most don't.

Sadly, two, six, eight months later, we are still trying to get them to agree to the price they

should be listed at, if they want their home to sell. Chasing this downward price spiral is not

the best way to get top dollar from your home. When it first hits the market it has the

most exposure and best chance of getting the best price!

Grand Rapids Ada Real Estate ~ Five Star Real Estate

Copyright 2008 All rights reserved

Photos from Flickr Creative Commons photostream

http://www.flickr.com/photos/quinnanya/2904370326

http://www.flickr.com/photos/chodhound/159462239

Forest Hills MI ~ Residential Real Estate Market Report Sept 2008 ~ Quail Crest Condos

The Quail Crest Condo development is located west of Spaulding

and north of Burton Street in Cascade Township. There is an

entrance off Spaulding Avenue and off Burton Street. This condo

development was started in the late 1980's and continued building

into the late 1990's.

The condos are spacious with cathedral ceilings and many have

finished lower levels with extra bedrooms and baths. This area

has been very attractive for retirees, as they are close to all the

local amenities and shopping but no house maintenance. Forest

Hills Public Schools are the school district,Watermark Country Club,

Forest Hills & 28th Street shopping are ashort distance away.

The miles of Cascade-Ada Bike/Walking Trail

connects to downtown Cascade, downtown Ada, and 28th St.

Quail Crest Condos Entrance Cascade MI

Residential Market Report

Quail Crest Condos Sept 2008

1 Sold, 0 Pending, 8 For Sale, 4 Expired

Address Price Sq Ft $/Sq Ft DOM

For Sale:

4972 N Quail Crest Dr 380,000 2090 181.81 9

5198 N Quail Crest Dr 169,450 1243 136.32 31

2246 Hummingbird Ct 168,450 1380 129.31 225

2350 Bob White Ct 159,900 1410 113.40 166

2168 Teal Ct 339,900 1615 210.46 268

2252 Hummingbird Ct 178,500 1294 137.94 215

5104 S Quail Crest Dr 179,900 1200 149.91 43

4854 N Quail Crest Dr 320,000 1643 194.76 112

Sold:

4867 N Quail Crest Dr 295,000 1555 189.71 150

If you have further questions about Cascade MI Condos,

please call me directly.

Grand Rapids Ada MI Real Estate - Five Star Real Estate

Copyright 2008 All rights reserved

photo of Quail Crest Entrance by Bonnie Westbrook

Cascade MI ~ Centennial Park Condominiums ~ Real Estate Market Report ~ Sept 2008

Centennial Park Meadows Condominiums are located just off 28th Street

and Thornapple River Dr. in Cascade, Michigan. The Condos wrap around

Centennial Golf Course and community.

This private par 70 golf course has plenty of challenges for golfers at

every level. This community also has a clubhouse and restaurant for

golf members.

We have relocated several clients into this community and they find it a

wonderful place to live. Just minutes from 28th Street & Cascade shopping,

dining and amusements, you are centrally located but tucked away from

the bustle of the area for quiet, serene living and easy access to golf.

golf bag, hat, balls

Centennial Park Meadows Condos

Real Estate Market Report

Sept 2008

14 For Sale, 1 Pending, 2 SOLD, 3 Expired

Address Price Sq Ft $/SqFt DOM

For Sale:

6260 Heathmoor Ct 310,00 2040 151.96 32

2986 Chapshire Dr 125,000 1224 102.12 57

6385 Wainscot Dr 90,000 1224 73.52 14

6305 Greenway Dr 158,000 1287 122.76 265

6064 Parview Dr 229,000 1620 141.35 150

3610 Charlevoix 239,900 1977 121.34 130

6245 Heathmoor Ct 285,000 1954 145.85 208

6125 N Gatehouse 369,900 2283 162.02 62

6193 S Gatehouse 749,900 5768 130.01 127

3746 Charlevoix 189,000 1303 152.72 168

3152 E Gatehouse 210,000 1694 123.96 71

6144 Parview Dr 226,900 1293 175.48 97

5966 Parview Dr 260,000 1350 192.59 84

3148 E Gatehouse 225,000 1795 125.34 108

Pending:

6332 Tahoe Lane 189,900 1942 97.78 14

Sold:

6373 Wainscot Dr 89,600 1116 80.28 23

3181 Charlevoix Dr 160,000 1338 119.58 46

If you would like further information about Cascade MI Condos

or Cascade MI Homes, please contact me directly.

Grand Rapids - Ada Real Estate - Five Star Real Estate

Copyright 2008 All rights reserved

photo of Golf Equipment by Bonnie Westbrook

Forest Hills, MI ~ Forest Hills Plat ~ Real Estate Market Report ~ September 2008

Forest Hills Plat in Grand Rapids Michigan is a well established

home neighborhood located just west of Forest Hills Drive and

just south of Fulton Street. Built in the late 1950's and 1960's

by R.D. Brooks, this development has a community outdoor pool,

community association, and common park area for residents who

belong to the association. This report also includes The Vineyards,

which is a newer subdivision just north of Forest Hills Plat.

It is in Grand Rapids Township, prestigious Forest Hills Schools, and

close to the I96 Expressway for fast access to many parts of the city.

Just minutes away from the Forest Hills shopping area, 28th Street

retail corridor, and about 10 minutes from downtown Grand Rapids or

Gerald R. Ford Airport. A very desirable suburban area to live in,

valued for its safety, quality construction, and convenience.

Forest Hills Plat Residential Homes

September 2008 Market Report

12 Sold, 0 Pending, 1 For Sale, 4 Expired

bike trail on forest hills gr mi

Address Price SqFt $/SqFt DOM

For Sale

4455 Toulouse 275,000 2154 127.66 116

Sold

811 Greenbrier Dr 182,016 1959 92.91 202

3908 Baywood Dr 300,000 1500 200.00 85

4510 Toulouse 237,000 1506 157.37 16

270 Calais Ct 189,000 2000 94.50 79

220 Calais Ct 244,750 2185 112.01 56

250 Calais Ct 245,900 2200 111.77 16

338 Pebble Beach 253,200 2360 107.28 119

4528 Braeburn 179,000 1700 105.29 97

4403 St Andrews 196,500 2284 86.03 59

231 Shorehaven 265,000 2726 97.21 49

The average Forest Hills Plat sold home price is $235,931.

The average Forest Hills Plat sold home per square foot

price is $ 121.69.

The average Forest Hills Plat sold home days on the market

are 74.

The Forest Hills/Ada area growth trends remain strong. Ada

Township planner, Jim Ferro states that the Ada population has

grown by 20%since 2000. There iare new proposed 80 condo

units in Villas of Ada and Stone Falls of Ada - a 210 unit

apartment complex, currently under construction here.

The Forest Hills Plat is a popular home market in the Ada/Grand

Rapids area. Part of the appeal is the proximity of Collins Elementary

School, Forest Hills Central Middle and High Schools, Ada Christian

Schools, and close to Fulton Street and the I96 Expressway.

If you have questions about Forest Hills homes, please contact me

directly.

Grand Rapids Ada MI Real Estate ~ Five Star Real Estate

Copyright 2008 All rights reserved

photo of Forest Hills Dr walking trail by Bonnie Westbrook

Forest Hills, MI ~ Forest Hills Gardens ~ Real Estate Market Report ~ September 2008

Forest Hills Gardens is located between Ada Drive and Hall Street just

west of Forest Hills Central High School. This well established

development of about 200 homes was built in the 1960's and 1970's

with a few of the homes bordering on Paradise Lake, pictured below.

Many of the homes are still occupied by their original owners, though

the neighborhood is starting to turn over with younger families being

attracted to the quiet neighborhood in an excellent location, close to

local public and private schools. It is literally walking distance to

Forest Hills Central Middle and High Schools. Ada Christian is a short

distance away on Ada Drive. Forest Hills & 28th Street shopping

are just minutes away by car.

Forest Hills Gardens Residential Real Estate

Sept 2008 Market Report

3 Sold, 1 Pending, 1 For Sale

paradise Lake Ada mi 49546


Address Status Sq Ft Price $/SqFt DOM

957 Paradise Lake For Sale 1282 164,900 128.62 117

901 Paradise Lake Pending 1619 169,900 104.94 7

5630 Far Hill Dr Sold 2324 213,500 91.86 7

1061 Paradise Lake Sold 1866 117,900 63.18 8

849 Paradise Lake Sold 1200 158,000 131.66 33

The average price for Forest Hills Gardens sold homes is $163,133.

The average price per square foot for Forest Hills Gardens sold

homes is $ 95.57.

The average days on the market for Forest Hills Gardens sold

homes is 24 days.

The Ada area growth trends remain strong. Ada Township planner,

Jim Ferro states that the Ada population has grown by 20% since 2000.

There is a new proposed 80 condo units - Villas of Ada going in next

door and Stone Falls of Ada - a 210 unit apartment complex, currently

under construction a short distance away on Spaulding Ave.

Both of these new developments are quite close to Adacroft Commons

and Forest Hills Gardens.

If you have questions about Forest Hills homes, please

contact me directly.

Grand Rapids Ada Real Estate ~ Five Star Real Estate LLC

Copyright 2008 All rights reserved

Paradise Lake photo by Bonnie Westbrook