Update: This show has been elected to be FEATURED by BlogTalkRadio! It's going to be excellent. Please listen if you can! http://tobtr.com/s/619640
This Week's Guest: Lawrence McDonald
Author of: A Colossal Failure of Common Sense - The Inside Story of the Collapse of Lehman Brothers
What does my radio show have in common with CNBC, MSNBC, CNN, The Wall Street Journal, Bloomberg, ABC Radio and Business Week? This week's guest! Lawrence McDonald is our guest on the Get More Business show! Please join me at 1:30pm Eastern on Wednesday July 29, 2009 at http://www.BlogTalkRadio.com/Get-More-Business. You can listen live over the internet or over the phone by calling in at: (646) 595-4184. (Don't forget to visit the site and set a reminder for the show!)
Larry is the Author of "A Colossal Failure of Common Sense - The Inside Story of the Collapse of Lehman Brothers". He is a former Vice President and trader at the famed and fallen Wall Street Financial Services Firm. Larry had a front row seat for Lehman's collapse and the decisions that proceeded it.
Larry and I will be talking about the Lehman debacle, the greatest bank failure in American history, and dissecting the attitudes, decisions and personalities that contributed to our current economy. Although Larry has spent a limited amount of time with other media outlets, I'm going to have an unprecedented one hour interview with him. My goal is to attain more than a superficial understanding of the factors that contributed to our current economy for both myself and my listeners. I want to help the business owners on "Main Street" understand the inter-workings of our economic system so that we can protect ourselves and our businesses from this current perilous economy.
We'll also be taking your calls! So if you have questions that only a Wall Street insider can answer, don't miss this show!
Feel free to spread the word about this weeks guest and invite your friends to listen as well! If you have questions for Larry or for me, have them ready and I'll make sure I get you an answer. (You can email them to me, pose them in the chat room during the show, or buzz in on the call line and ask them live over the phone.)
(If you miss the live show, you can always listen to the recorded podcast later by clicking on the link above or by using the player below.)
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Jason Sanders @ValuePagesGroup
Business Networking Specialist
Update: BlogTalkRadio has selected this show to be FEATURED on "Today's Picks". Please don't miss it! http://tobtr.com/s/619640
Let me introduce you to Larry McDonald. He's a former Vice President at Lehman Brothers and has written a book: “A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers”. Larry has been making the rounds at all the media outlets talking about his new book. I wanted to share his appearances and write ups with you because I want to give my audience a voice in my upcoming interview with him on the Get More Business Show on BlogTalkRadio.
These articles and videos are only a few minutes long, but I'm going to be spending an hour with Larry and I really want to get a deeper understanding of the factors that contributed to our current economy.
Most of us on "Main Street" have a very limited understanding of what goes on on Wall Street. That limited understanding has left us, in many cases, confused and dismayed by our current economic quagmire. It's important that all business owners educate themselves to the inter-workings of our economic system and understand the decisions that were made that resulted in the reality that we're all dealing with. Without this knowledge, we all run the risk of being mindless pawns to the system and unable to protect ourselves and our businesses.
So how can your voice be heard? My idea is to "Crowd Source" 3 questions for this interview from my audience. Please read the write ups, watch the interviews and post your best questions for Larry in the comment section below. I'll select the 3 best questions. Larry's book looks like an incredible read. If you want to purchase a copy, click the widget above to be taken to Amazon for the best price.
Visit msnbc.com for Breaking News, World News, and News about the Economy
Jason Sanders @ValuePagesGroup
Business Networking Specialist
This Week's Guest: Claudia Krusch
This week on TVPG Radio's Get More Business Show, we're featuring Claudia Krusch! Join me at 11:30am Eastern on Wednesday July 22, 2009 at http://www.BlogTalkRadio.com/Get-More-Business. You can listen live over the internet or over the phone by calling in at: (646) 595-4184.
Claudia is the founder and owner of CK Translations. She is a consummate professional who loves to pay it forward. She started her company in 2006 and, despite a tough economic market, she's grown it to offer translation and interpreting services in more than 50 languages and serves clients such as the US Parks and Recreation, many financial organizations and nationally acclaimed Theaters. Her companies language classes are offered privately and to corporations in six location in New Jersey. Claudia and I will be talking about the decisions that she has made that contributed to her success and her approach to navigating this treacherous economy while meeting your goals and finding success.
This interview is going to be a lot of fun for me. Claudia actually got me my first radio interview which inspired me to do my own show!
Feel free to spread the word about this weeks guest and invite your friends to listen as well! If you have questions for Claudia or for me, have them ready and I'll make sure I get you an answer. (You can email them to me, pose them in the chat room during the show, or buzz in on the call line and ask them live over the phone.)
(If you miss the live show, you can always listen to the recorded podcast later by clicking on the link above or by using the player below.)
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Jason Sanders @ValuePagesGroup
Business Networking Specialist
Yes, I'll admit it, I'm on Twitter a lot. Lots of people ask me what I get out of it. Well there's all the people that I'm able to expose to my business, but I'll save that for another blog post. I find Twitter extremely valuable, but I know that there are those who will discount it if they can't make something happen with it quickly. Twitter, like any other form of social networking is a long term strategy. It's about building relationships, which takes work and time. But I'm glad to share a way that I'm putting a little extra cash in my pocket along the way with very little extra work, just set it and forget it.
There are some people that look at Twitter and see a broadcast platform. I'm not sure that I totally agree with that, but whether you agree or not, if you're willing to capitalize, there's some money to be made. There are different services which actually broker a rental agreement of your background image on Twitter to an interested advertising party. I want to share with you my experience with TwittAd.
Twittad will allow you to set your own price on advertising campaigns lasting either 7 days, 15 days, 1 month, or 3 months. You can visit whatsyourtweetworth.com to get an idea of what to ask for. In full disclosure, I've never actually got what I was told my tweet is worth, but it is a good starting point. Remember, the cheaper you discount your price, the more appealing you are to potential advertisers.
Twittad also has an opt-in feature where advertisers will post campaigns along with criteria for twitter users (age of twitter account, number of followers, number of tweets, geographic location, etc) and if you match those criteria, those campaigns will appear under the opt-in section of the website. The opt-in campaigns are for designated time frames...either 7 days, 15 days, 1month, or 3months. They are already set up and preview-able so that you can see what your profile would look like if you chose to accept the campaign. The payout is listed so you'll know what you're going to make.
For either your listed campaign price, or an opt-in campaign, Twittad will automatically send 3 tweets from your twitter account. The first tweet gets sent at the inception of the campaign, one in the middle and one at the end. With the opt in campaign, you can usually choose those three tweets from a pre-written list depending on what type of language you like best.
When you get to the website the first thing you'll see is a dynamic menu stretched horizontally across the center of the page. You can use that menu to see what other people are listing their accounts for. Compare their follower count to yours to get an idea of how you want to price yourself. You can also look at accounts that have recently sold. This actually gives you the best idea of how to price your account to sell. It actually breaks it down to the price per follower for each sold account to give you a perspective of what the market will support.
To get started all you have to do is create an account. Twittad has provided some very helpful videos to explain exactly how to navigate their system. Don't forget to complete your profile on Twittad and list your account for a price that you think is fair.
So how much money can you make on Twittad? To be honest, it's not going to make you rich. You have to accumulate at least $30.00 to be able to transfer the money into your PayPal Account. I'm currently running my 3rd campaign and when I'm done, I'll have $35.50 to transfer into my PayPal Account. This inspite of whatsyourtweetworth.com telling me my tweet is worth $1,666.11 per month (maybe someday). The first two campaigns were associated with Elations, a healthy drinks company and my current campaign is sponsored by K-Mart of all people. Each campaign lasted 7 days. I always choose campagns that I'm comfortable with and that I think won't contradict with my own brand. Yes, I have passed up opportunities because I felt they would reflect badly on me and my business.
Some people won't be comfortable with this at all. Other may even be opposed, viewing it as selling out. I'm of the Stephen Colbert school of thought when it comes to selling out - Go For It! I look at it this way: I'm going to be on Twitter anyway, why not make some money while I'm there? If I'm comfortable with the product and the message, what's the harm in it? Not every single person who follows me is going to see my background image during that time frame. Mostly only new followers will notice. In the 3 weeks that I've participated, I haven't noticed any difference in the volume of new followers. It's not hurting me, and hey...Gas is on Twittad this week!
If you want to try it out for your own Twitter account, feel free to click the link below!
Jason Sanders @ValuePagesGroup
Business Networking Specialist
I first thought of the idea for this post yesterday when I was reading an article on Yahoo news about the awful murder of that Florida couple who were well known for adopting 13 children, many with special needs. As I read the article, it went on to explain that the police were looking for a woman, and it gave her name, and that she was a Realtor who had provided housing to one of the suspects already in custody. At the time the article stated that police said that she wasn't being considered a suspect, but that they thought that she might be able to help the case. My thought yesterday was, "Wow, This Realtor is getting a lot of national attention, but it's probably horrible for her that it is associated with this terrible tragedy.
Well today's update on the story reveals that the Realtor is now in custody and is being held as an 8th suspect in these crimes. Sad. And my original idea for a blog post now seems somewhat in bad taste. So let me just post a hypothetical question.
If your name happened to be tossed into the media because your work inadvertently tied you to some tragic event. How would you handle it? If you were just doing your job, and happened to rub elbows with someone who would later make national news for all the wrong reasons, what would you do? Would you try to capitalize on national media attention, even though the attention is the result of some tragedy? Would you quit working and go into hiding? Let me know what you think.
Jason Sanders @ValuePagesGroup
Business Networking Specialist
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