Thomas McCormack

Highlands Library Fundraiser

A town's library is not just a place to store books... it's a place where everyone can stretch their imagination, encounter new worlds and dare to dream bigger.

We're proud to announce the effort to create a new Highlands Library, supported entirely from private donation and not tax dollars. If you believe in the power of books, please join us!

Sunday, April 26th from 1-4pm

Havana Tropical Café, 409 Bay Ave, Highlands, NJ 07732. Entertainment by Maureen McCrink, Mary McCrink and Carl Gentry. $25 donation

Gift certificates and Silent Auction (great items!). Cuban cuisine brunch & Cash Bar.

Call Tom McCormack for details or tickets 732-241-5695! Corporate sponsorship opportunities available!

I was invited by one of our local newspapers, The Two River Times, to contribute to a story about selling your home in a buyer's market. If you didn't get a chance to see it... here's my contribution....

SELLING YOUR HOME IN A BUYER'S MARKET: ADVICE FROM THE PROS

• Price it right! Yes, you've heard it before and yes, you think you know what your house is worth but unless you're a full-time professional, you probably don't. No website is going to tell you. And comps are a guide but not the final answer. Get a professional who knows what's selling in the market, what the competition is and where your buyer is likely to be coming from.
• Detail your home! When you sell a car you get a professional detailer to clean & polish every inch inside & out. Same goes for your house... it may be even be best to hire a professional cleaning team. Builders do this when new construction is completed and they wipe every surface (walls, windows, floors and if necessary, ceilings). It's got to look like it did the first time you invited your in-laws over... no, better. Paint door & window trim and change anything that steals attention away from the house.... If your decorating becomes the focus, you're doing it wrong.
• The Truth Will Set You Free! Or at least it will help you move! Don't listen to your family members and friends about the price or the way the house shows. Just because you've managed to make a difficult floorplan or lousy location work for you doesn't mean someone else will think it will work for them... especially when they will only be spending about 5 minutes - 10 minutes tops - in your home.
• Get Them In! Most buyers are not looking to "find" the right house... they're trying to eliminate all those that don't work. There's a lot to choose from especially since many buyers are looking in more than one town. Give a buyer (or an agent) a reason to eliminate you from the pack and they will never even get to step inside your castle. How does your house get crossed off the list? By making it hard to get in (e.g. no lockbox, difficult scheduling, requiring multiple agents to be present, etc.) or by providing too little information (e.g. 1 photo... are you kidding?) or too much (e.g. I hate 360 degree virtual tours... they make buyers think they've already been there and choose to never go look at it in person).

Case study: I just closed on a sale of a home in Little Silver on a very busy street with a tiny kitchen, limited closet space and other features that would have led many to think it wouldn't sell in this market. It did - with an acceptable contract in under 30 days!

Q: I recently sold my house in Toms River and am looking in Middletown, NJ, for a 3 Bed, 2 Bath under $420,000 single family home. I drove around this past Sunday to Open Houses and found myself in some not so desirable areas around Route 36. How do I weed out good from bad when searching in Middletown?

Tom, Home Buyer
Toms River, NJ

A: It's not surprising if you feel a bit overwhelmed at understanding Middletown. Monmouth County's Middletown is about 40 square miles and encompasses many smaller neighborhoods, each with their own character. It's a huge area and frequently a challenge for buyers from outside the area. An illustration in point: there are currently 378 homes (wow!) available for sale in Middletown ranging from about $125,000 to almost $17 million!

In getting to know Middletown, you'll learn it has historic neighborhoods like Locust, the Village and Navesink; bayshore towns like Belford & Leonardo with histories that include commercial fishing & summer bungalows; communities that were developed in the 1980's housing boom, and many more. Middletown caters to all ranges of the economic spectrum so there's definitely neighborhoods that are likely to fit your budget.

What's interesting is, like other towns, Middletown has experienced many changes over the past 10 years and housing options have changed considerably; for instance, because of the high speed commuter ferries to Manhattan, we've seen some very upscale new construction in neighborhoods that previously did not offer it.

Some buyers will use school reports to help guide them, others will examine zoning, and still others will consider proximity to major roadways, public transportation, flood maps, shopping or recreational opportunities (in some parts of Middletown you can ride your bike to the beach!)

My advice: seek out a knowledgeable realtor who services Middletown and is familiar with all of it. Get what I call "the nickel tour" that will give you a clear picture of the town, the pros & cons of each neighborhood, and the relative house values of each. I'd also advise being clear with your realtor about what your needs & wants are: don't presume there's one best neighborhood for everyone's needs.

Lastly, I would encourage your consideration of other surrounding towns. All are smaller in size and each has their individual merits.

I hope that helps.... I'm glad to be of assistance.

Thomas McCormack

County to change the world...one light bulb at a time
Energy Star contest kicks off

FREEHOLD - The Monmouth County Board of Chosen Freeholders kicked off a "Change the World" Energy Star Campaign today by inviting residents to reduce energy consumption, save money and help the county win 1,000 free, energy efficient light bulbs.

"County residents can save some money and begin improving the environment today," Freeholder Barbara J. McMorrow said. "By taking an online pledge to replace at least one light bulb with an energy efficient bulb, residents can get a coupon worth 10 percent off Energy Star qualified light bulb purchases and help the county potentially win 1,000 free light bulbs!"

The County has joined the National Association of Counties (NACo) in the "Change the World, Start with ENERGY STAR" campaign that is encouraging all Americans to join with millions of others and take small, individual steps that make a big difference in the fight against global warming.

Find out more, take the pledge and get your coupon by starting with a visit to the new Green Connections section the county's Web site at www.visitmonmouth.com.

When making your light bulb pledge, you will be asked to consider lowering your thermostat this winter or caulking air leaks in your home, because every little bit helps. Only check off the actions you can take to reduce wasting energy. When you submit your pledge, you will receive an automatic e-mail with a 10 percent discount coupon on your purchase of a new fluorescent light bulb.

"Get involved today to start saving money and our environment," McMorrow said. "Energy conservation is something that we can all do. These compact fluorescent light bulbs use 75 percent less energy than standard light bulbs while producing about the same light output. They also last six to 10 times longer. The only significant difference you should notice when you replace a standard bulb with an energy-saving bulb is lower energy bills."

You also will be helping Monmouth County win 1,000 of those light bulbs. Counties across America are competing to see who gets the most pledges. It's easy. Do it today!

To make the pledge, please go to www.greencounties.org/changetheworld.

Believe it or not, there are actually quite a few buyers out in today's real estate marketplace. Unfortunately, most seem to be under the impression that there's a "Clearance Sale" underway based on the numbers they throw around regarding home values.

Granted, our market, like most others, is down from the peak, which in Monmouth County NJ occurred in 2007 for single-family home values (median 2007 $450,000) but thru the end of 2008 we were only down 5.6%. True, the number of homes sold declined signficantly (about 21% from '07 to '08) which would indicate fewer buyers were househunting. This should and did have an impact on prices... the magic question for most buyers and sellers alike is "How much?"

What's most interesting to me is that despite the lower demand, the overall available inventory is about the same if you compare 2007 & 2008 (actually 2008 had slightly lower numbers). You'd expect the opposite: that inventory would shoot up higher if the sales were down. What's happened is many homeowners who may have been tried to sell when the market was hot are now less interested because of the downward pressure on prices and the overall increased time on market for most homes sold. This is a good thing. Better to not have so many sellers who are merely "testing the market". Better to have motivated sellers in the marketplace who really want to sell.

Next question buyers ask is "How much do you really want to sell?" In other words, how much pain are you willing to endure? I would say that many home sellers in our market are fairly reasonable and are willing to negotiate but they're thrown by offers that are sometimes 20-30% off and firm. While I can understand an investor mentality - someone who is purely looking at the transaction as a financial transaction in which either the numbers work or they don't - most of these buyers are not buying to flip, or develop a revenue stream by renting it out... they're looking to live in it.

To me, there's a big difference between wholesale buyers and regular homebuyers. Most home sellers do not need or want to engage wholesale buyers and these buyers play the numbers.... just keep making low offers and eventually someone will bite. The problem with regular buyers taking this approach is they have one, maybe two, maybe three houses that might work for them. And they sometimes get indignant when their offer of 25% off asking price is not accepted immediately.

Fear is playing a large role in all of this, of course, whether it's of "timing the market" incorrectly or simply a general dread due to the uncertainty of the job market and economy overall. While this is understandable, real estate professionals, myself included, have a responsibility to our clients and to our communities to help educate the public about the reality of the situation.

So here goes:

"Reality" in my market as I see it? It's a great time to buy. Why?

• Because most home prices have come down significantly from the inflated prices of a year or two ago.
• Because many home sellers are still negotiable if it's a reasonable discussion.
• Because interest rates are great and the savings realized from a decrease in your mortgage interest is probably going to equal a much greater dollar amount than any price reduction you are working so hard to negotiate.
• Because there are other ways to negotiate when buying that will still save you money but not be as difficult to get accepted as a flat out price drop (e.g. seller concessions, mortgage buydowns, etc.)
• Because there are programs out there such as the first home buyer $8000 tax credit which save you even more! (And by the way, "first home buyer" means you haven't owned a home during the last three years... attention anyone who may have owned a home previously and moved into a rental.)
• And lastly, because your reality has changed in some way to make this a time to move: marriage?divorce? new baby? new job? time to downsize?

Is it the best time to buy? I can only answer that with another question: For whom? Only you can answer that question. The market conditions are such that I can safely say that if you are in a position to buy (i.e. pre-approved for a mortgage, have your home sold or nothing to sell) and you are wanting to move, there is no reason to not take action. No one will ever be able to say it was the perfect time to buy until after the opportunity has already passed.

And besides, if the home you really want has already been sold to someone else when you've been told by someone on TV that it's the "perfect time" you'll be kicking yourself because the advantages present now may not exist, and the house you really loved got away.