Matt Shifley

Google™-certified Seybold Scientific president George Seybold will be the featured presenter at the Boise Metro Chamber of Commerce’s luncheon on December 5th.

Now, more than ever, every marketing dollar counts. Things might be different if you had Rumpelstiltskin on staff and he could spin straw into gold. Unfortunately that is not the case and your company is facing increased pressure to get their message to the right audience. Is there a way to take control of your company’s advertising and maximize your return on investment?

Yes. You just need to ask yourself, “What would George do?”

“Sitting on the marketing sidelines in a receding market will cause you to lose market share. Advertising in a traditional way can cost a lot, and trying to get found online can be perplexing,” said George. “Getting the most out of your marketing dollars is especially important in today’s economy. A company’s decisions need to show a return on investment, and drive targeted traffic to their business. I help companies get the most out of their marketing dollars.”

A presentation by George Seybold, president of Google-certified Seybold Scientific, to the members of the Boise Metro Chamber of Commerce on December 5th will show companies how they can accomplish their important marketing goals, increase brand awareness, and attract qualified visitors to their site through the use of online marketing.

As the Boise Metro Chamber of Commerce launches their new website it is an opportune time for members to learn from George how they can gain the much needed visibility and marketing advantage they need to grow their business through the use of online marketing.

“Chances are a company has a great website that they paid a lot of money to have built,” said George. “But what good is a beautiful website if your target audience cannot find you anywhere online?”

As digital advertising has become more mainstream, the digital advertising spend promises to account for an even greater share of total media dollars and the time that consumers are online will only continue to grow.

“With the power of the Web, companies have the opportunity to employ their website as a marketing vehicle to increase sales, acquire new clients, build rapport with current clients, and reach their target market,” said George.

The free presentation and luncheon is scheduled from noon to 1 p.m., Friday, December 5 at the Boise Metro Chamber of Commerce, 250 S. 5th Street, Suite 300.

For more information about the event or reserve a seat, contact Scott Jones at 208.472.5237. Seating is limited. For additional information about Seybold Scientific, please contact George Seybold at 208.639.0781 or george@seyboldinc.com.

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google certified online marketing company offering a range of services from search engine optimization, paid search marketing, and social media strategy. Seybold Scientific is a rapidly growing company enabling organizations to get found online through the innovative use of technology. http://www.seyboldinc.com

About Boise Metro Chamber of Commerce
The Boise Metro Chamber of Commerce is the regional advocate for business in the Treasure Valley in Idaho. It serves almost 2,000 company and individual members and acts as a catalyst between the private and public sectors in promoting economic prosperity. http://www.boisechamber.org/

What are the basic things you need to know in order to build an e-commerce site and start selling? You’ve built a web site for your small business, and you’re actively marketing your business online. But, now you’re ready to go beyond online marketing to selling via the Web. What are the basic things you need to know in order to build an e-commerce site and start selling?

STEP 1: Get the software or service you need to run an online store. Option A: Buy a software/service (Hosted e-commerce) Do you have the technical staff needed to keep a custom e-commerce site up and running? If not, you may want to consider a hosted e-commerce solution like the Prostores Ecommerce Solution that we offer at Register.com. A hosted e-commerce solution manages all the technical details of an online store. So, the advantage of a hosted solution is that you can customize your online store, yet all of the technical details, billing solutions, etc. are taken care of by the hosted e-commerce provider that you select. The majority of hosted e-commerce sites charge a flat monthly fee or a percentage of each transaction. Option B: Build your own (Shopping Cart software) If you decide not to go with a hosted solution and to build your own e-commerce site, you’ll need to choose shopping cart software to transact purchases on your site. As with most software, there’s a wide variety of options and shopping cart vendors. In the end, you’ll need to compare several shopping cart software packages to determine what’s right for your site. Some of the leading shopping cart software vendors include: ProductCart, ClientReady, Zen Cart, or Shopsite Pro.

STEP 2: Establish a merchant account so you can get paid You’re building your e-commerce site so that you can sell online, but obviously the big key is getting paid. Since the vast majority of online purchases are made via credit cards, you’ll need a merchant account to process credit card purchases for your online store. The shopping cart software that you choose will often provide you with the basic tools to establish and manage a merchant account. However, there are many financial technology companies that can open a merchant account for you and enable you to start selling - and getting paid. Some of the leading merchant account companies include: Chase Paymentech, DirectPay, Wells Fargo, and PayByWeb. Finally, most shopping cart software will also give you the ability to accept payments via PayPal or Google Checkout. In the end, you want to offer your customers as many payments options as possible to purchase your products.

STEP 3: Protect your business and your customers Consumers have become very comfortable buying and shopping online. The most common technologies that have led to safe online shopping are Secure Sockets Layer (SSL) and Transport Layer Security (TSL). These technologies basically protect and encrypt the personal information that someone uses on your website to place their order - name, address, credit card number, etc. In order to use SSL and TSL technologies, you have to purchase a certificate verifying your website. The best way to purchase a security certificate is via VeriSign.

More information available at Seybold Scientific.

Troy McClain, the former apprentice to Donald Trump on NBC's hugely successful television show "The Apprentice" announced his selection of Boise, Idaho-based Seybold Scientific to spearhead the development of his company's Web 2.0 brand. Troy McClain, president of The McClain Company, seeks to expand his professional speaking series to include a whole new audience through the use of online social networks such as Facebook, Twitter and LinkedIn and create a truly unique engagement between the real and virtual world.

"I brought George Seybold on board because he is an industry leader and well-respected voice in the 2.0 world," said Troy McClain. "Seybold Scientific's unique process and proven results will give our company the expertise we need to develop and acquire new clients worldwide."

In part, Seybold Scientific will be setting a social media and search engine optimization strategy that will update the Troy McClain website (http://www.troymcclain.com) and enable his "Keynote Speaker 2.0" brand to enter new and dynamic platforms.

"We're very excited about beginning this relationship with Troy and The McClain Company," said George Seybold, president of Seybold Scientific. "Troy's ability to truly connect with people in a personal way allows him to engage and inspire audiences around entrepreneurship and achieve remarkable business results. I look forward to enhancing his Web 2.0 profile and delivering new opportunities while demonstrating our commitment to world-class customer service."

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users.

"Web 2.0 is not a thing. It is a state of mind," said George Seybold. "People are joining and building online communities. They are engaging, sharing and building relationships which ultimately can help grow business. Sharing your knowledge and passion with others becomes infectious and people want to be a part of that."

Web 2.0 concepts have led to the development and evolution of web-based communities such as blogs, wikis, and social networking sites like Facebook. Although the term suggests a new version of the Web, it just refers to changes in the way people are using the Internet.

"Technology is only great if you know how to use it, and Web 2.0 enables new ways for people to work and collaborate," Troy McClain said. "However, lack of knowledge and understanding is preventing many companies from fully embracing these technologies or worse, leaving them open to fall behind their competitors. By utilizing Seybold Scientific's talent, I feel my business experience will play a significant role in helping to expand my organization's footprint as we broaden the markets in which we participate."

For additional information, please contact George Seybold at 208.639.0781 or george@seyboldinc.com.

About Troy McClain
A self-made man and successful entrepreneur, Troy McClain entered the public eye as a cast member on the 2004 debut season of "The Apprentice" in which he battled to win the coveted title of first-ever apprentice to Donald Trump. He is founder and president of the Boise, Idaho based The McClain Company, a diverse and unique corporation providing coaching, personal branding, and speaker services. He also is the on the Board of Directors of the Special Olympics and is the official spokesperson for the 2009 Special Olympics World Winter Games.
http://www.troymcclain.com

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google certified online marketing company offering a range of services from search engine optimization, paid search marketing, and social media strategy. Seybold Scientific is a rapidly growing company enabling organizations to get found online through the innovative use of technology.
http://www.seyboldinc.com

Are you looking for a reliable online partner? Interested in learning how you can increase your exposure online? Want to get the maximum results out of your website?

Seybold Scientific is a performance-based digital marketing and SEO company offering a range of services from initial consultancy, design services, organic and paid search marketing to fully managed online marketing campaigns to optimize your return on online investment.

Headquartered in Boise, Idaho, we boast of a dedicated team of digital marketing and designing professionals who strive to optimize the performance of your digital marketing activities. Whether you’re looking to create online presence, popularize your website or generate brand awareness, we have the relevant expertise and technical capability to help you deliver your online marketing strategies.

We are very excited about the year to come, digital has become mainstream, digital advertising spend promises to account for an even greater share of total media spend and the disparity between the percentage of total media budgets allocated online and the percentage of media time that consumers spend online will continue to narrow. At Seybold Scientific, our team takes pride in our ability to go above and beyond conventional practices to help your business meet your online objectives.

Through our untiring commitment to excellence, thirst for creativity and knowledge, we work to get your business the right results. Breadth of experience and specialist in-depth knowledge of multiple industry sectors sets Seybold Scientific apart from other digital marketing companies.

Our extensive sector experience enables swift and creative action even when faced with the biggest of challenges. Our network provides more opportunities for advertising, resulting in greater profits for our clients. We work closely with our clients, advertisers, publishers and agencies on a daily basis, which provide great opportunities for us not only to get a better understanding of your own online objectives but also to update you on all the latest developments within our industry.

We are committed to investing in the technology and resources to ensure the best possible results and we listen to all our clients and publishers to ensure that what we produce and how we work is in your best interests. At Seybold Scientific we have one overriding passion – to make Digital the hardest working, most cost effective part of our clients marketing mix. We produce strong, measurable and sustainable results.

More information available at www.seyboldinc.com