Everyone in life wants to believe that they can do things better than the next person. Whether true or not, I shared this belief and to some extent, still do. However, at some point, you must decide what you Want to be good at. This is why we hire people to help us. Tiger Woods has 4 coaches, lawyers and doctors’ hardly ever answer the phone or do clerical work, and I would be willing to bet that Bill Gates does not write code for Microsoft. The business of Real Estate is a perfect example of this notion.
Lead with revenue and hold back expenses is a key principle for my company at Keller Williams and is a key principle to maximize profits through unnecessary expenses. To leverage oneself and ‘hand over’ responsibilities and/or duties can be tough for a personality that demands excellence. There is a point of diminishing returns on real estate duties and I would like to share with you a perfect example.
Here is the photographer that I have been using for quite some time now.
http://www.flickr.com/photos/duytranhomephotos/show
(For those that are hyper click sensitive, I have included the direct link) I pride myself in my photo taking abilities. Although I might feel like I am doing my clients a great service by purchasing a nice camera, taking classes in photography and looking for that great angle to show the home. As you can probably tell, I can’t compete with this quality.
Whether it is hiring some extra help around the house to spend more quality time with the kids or having “Jiffy Lube” service your vehicle, there are specialists that can help you keep your focus on what you do best. A am a Realtor, a marketing specialist, a contract and negotiation expert among other things, but I will most certainly never buy a $8k camera and am not planning on making a career change. My responsibilities’ and duties to my business and my clients made me realize that I can only do so many things at an expert level. Pick a few things you are really good at in life and delegate the rest to people that are willing and able.
Thomas Merical
Here is an EXCELLENT article that I found from VAR. These are some of the principles that are in "The Millionaire Real Estate Agent" by Gary Keller and are found in various training sessions from Keller Williams. Click the link below to find out more about KW and the Acrobat link is the article regarding the title. Hope you enjoy. www.YouDriveTheSuccess.com/
https://share.acrobat.com/adc/document.do?docid=baa0e127-c8dd-4162-b4e6-d9a0fd20ec46
Thomas Merical--CEO Keller Williams Fairfax Gateway
http://www.findahomesellahomenow.com/
CEO Keller Williams Fairfax Gateway
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