Sal Antsipenka

I have completed signing up with major European real estate marketing and lead generation portals. I am offering a free account for 6 months on http://www.realestatefair.net to anyone who is interested in getting international real estate buyers especially in popular areas such as Florida, New York, LA, Chicago and others. I discontinued Pay Per Lead program because ot doesn't work very well in the States. Too many bad leads offered by tons of companies - everybody is sceptical. There is another thing about acquiring and converting international leads, it takes a lot fo work, persistance and knowledge of a specific country buyer habits. I was astonished that some agents didn't know time difference between USA and UK or didn't know how to dial to talk to UK etc. It is much easier to work on referral or comission split basis depending on the area. I have proven results and international real estate buyers already in US or scheduling their trip to US. Quite a long list, by the way.

We will be happy to follow up on your leads, convert them and bring them to your door on referral or fee sharing basis.

Major points how to work with http://www.realestatefair.net

1. Create an account (very easy and simple process)
2. Choose Free Plan and start uploading your properties.
3. Uploading just one property doesn't do much good because it gets lost among thousands of other properties published. We would recommend at least 10 in various price ranges. It works much better.
4. Try to get the best pictures possible. We can distribute and promote good qiality videos in Europe for free. It will make a world of difference.

Realtors and Developers

All leads that we receive on your properties are exclusive and are not shared with other agents. We make a referral or commission agreement with you and pass on not paper leads with names and numbers, but a client who made travel arrangements or expressed a desire to come to US based on your properties. We might request additional information about your listings in the process.

I have been working with several business data companies in Russia. There is an interesting offer of real estate buyer leads from one of them - 16,000 names, addresses, phone/fax numbers and e-mails of top Russian tycoons, billionaires and millionaires who invest in property worldwide. They sent me a sample of their CD database. I summoned as much audacity as I could and phoned one number with a lot of skepticism and almost no expectations... I speak Russian and to my great surprise I got to talk to a listed person for over 15 minutes. One interesting point I got from that conversation, despite a considerable wealth ( the contact person is a bank owner in St. Petersburg, Russia) he was very much interested in real estate at around $500,000 in a quiet community rather than a fancy multi-million dwelling in Palm Beach or Miami. Thisprice point Russian investors are interested in was confirmed by Russian international real estate companies as well.

After looking through tons of real estate website software and providers to launch my new real estate website and to strengthen my leads generation in Europe I have found the most advanced and aggresibe real estate sales and marketing platform in... Canada! As search optimization and on-line marketing professional of many years I was looking for a solution that gave me a wide range of possibilities instead of a standard choice of basic real estate listing database and IDX connectivity. In my opinion excellent Customer Relation Management solution (CRM) with aggressive, multi-faceted marketing and lead capture blocks on the website, flexible SEO management are much more important than just listing database, seller-buyer pages and search. Naples Florida will see something it has never seen before.I will definitely have fun breaking through in a huge number of key words using brand new search optimization techniques based on aggressive e-commerce marketing and tracking. So NaplesRealEstateSeller.com will be ready to go very soon.

There are several common mistakes we pick up from real estate agents who receive leads from www.RealEstateFair.net

1. Agent writes an e-mail without calling a client first, then after waiting for an answer two or three days quits on a lead thinking that it is either a bad or not intterested lead.

What happens in reality?

Most e-mails from US, especially from public e-mail providers like Yahoo, Hotmail, AOL etc. end up in SPAM folders in UK and Europe. We always call our leads and ask them to check their Spam Folder for at least 3 days to make sure they get our information and listings. So here is practical advice, call FIRST and make sure your leads check all e-mails.

2. After an initial call and Spam folder warning, there is still no immediate answer.

We are getting angrier now, aren't we?

The answer to this is very simple in most of the cases. Europeans do NOT check their e-mails every hour. Sometimes they check them ones in a couple of days. The other situation - your client is shopping around because he was approached by several agents. They just take their time to check out all info. One more thing - if you provided bulk MLS link (" To View Listings Click Here" type) they might not be able to open it and view listings. So providing the actual URL to listings is a much better way to get things done.

3. All info received properly, prospects viewed properties and disappeared again after promising to get back to you shortly.

Damn Sam what's going on, right?

Please, understand one important thing - they are not in a hurry unless they have already bought a ticket. Most prospects are waiting until their scheduled vacation, local season or summer to organize their arrival. So it takes 2-6 months to really get them in the door. However, some buyers are ready to come over as soon as they see the home they like.

It is very important to follow up with European buyers at least 3 times on the phone initially and then send periodic e-mails at least once in 10 days. The reason behind it is obvious, however I would like to point out the most important one - if your buyer leads think of you as a great help and source of information they will always refer and talk about you with their friends and acquaintances. We hear this a lot from Europeans.

Some more faux pas we noticed. Please, check the time difference with the country you call. Do not dial zeros preceding the number. Here is the number you get from UK 001234567890, for example. A correct dial will be 011-44-123-456-7890. I am absolutely not trying to patronize anyone here. Please, don't take it too close to heart. I have just dealt with frustrated: "This phone number is wrong" many times.

So if all this European buyer thing is so much trouble, why bother? Well, this you have to decide! If you have any other questions, let me know.

We are currently working with an agent who specializes in fractional property sales. Fractionals are a very attractive alternative for international buyers for a number of reasons and that immediately reflected in lead generation. We have published just one fractional property to try it out with European buyers. We received 12 confirmed leads so far from UK, the Netherlands and Germany in less than a week. We had to publish a detailed description of fractional property and how it differs from time share on http://www.realestatefair.net .It looks like anything listed under $100,000 attracts immediate attention.

You can create an account with http://www.realestatefair.net and upload your properties in just 2 easy steps. We offer a free 90 day trial subscription!