Sal Antsipenka

The number of Russian lower end home buyers abroad increased by 40% in the last 3 months. This data is quite obvious in Naples, Florida where I receive requests to preview and buy properties under $250,000 from a number of Russian and Eastern European citizens. The best part of the deal is they are cash buyers only! And they buy very quickly because of visit time constraints and desire to chip into increadible deals these days. Russian luxury home buyers are much more scarse these days. There is no more extravagance and showing off not only in Florida, but Europe as well. However because of Euro - Dollar exchange American market becomes more attractive to Russian industrialists and there is a surge in business registrations lately. Those guys are not buying expensive homes though, up to $500,000 on the average. One of my Russian tycoon friends said: US is too far to travel frequently on business, so there is no need to have a large home.

I have noticed a number of blog comments and entries about perils of Black Hat marketing and excessive use of key words so on and so forth. Here is what Black Hat really is. First of all it is a product or service niche research and identification through available sources from Google itself, for example Google Insights For Search, Google Wonder Wheel or Google Adwords Keyword Tool. You can succeed in internet marketing tremendously if you learn how to use these research tools appropriately and aggressively applying them to tackle number one positions in Google search in specific niches. Those are not the only tools how to get coveted number ones in Google search though.

I will give you several simple examples. Most real estate agents in would drool hypothetically over "your city real estate" key word and enviously aspire to be on page number one and by some strick of luck in the first 5 entries. However when I tell them that the most searchable key word for naples home sales is "city state homes" and simply "city state" - everybody is surprised. How do I know that - I look at consumer behavior patterns in Google tools where I can tell you exactly at what time of the year a certain key word is the most popular and what key words are most searchable. So what Black Hatters do they go after consumer behavior patterns and optimize their websites and web pages to follow those patterns and grab available search niches. Excessive use of key words has nothing to do with the whole excercise. It's quite the opposite - know what key word to go after and when!

I can't stress more - number one position in a key word or huge traffic without sales are NOTHING.

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