There is a trap in selling real estate. It is called insanity. This is when failed efforts are repeated, expecting success. The best way to get out of this cycle is to consult an expert. Malcolm Gladwell discusses in his book Blink: The Power of Thinking Without Thinking how it takes 10,000 hours of experience to become an expert at something. This wealth of experience provides a pool of alternate actions to help excape the insanity trap.
I recently had a seller approach me who had been caught in this trap. Their Salt Lake City home had sat on the market with another agent for over a year! What was the problem? All the other agent would suggest is to lower the price of the home. In fact, over the course of the year, the agent had dropped the price more than $100,000! Finally they had enough and he decided to consult an expert.
I suggested that we do small things to help the home show better. We started with landscaping, making the home more visible from the street. Then we replaced their light-switch and electrical socket covers. We also covered some of the wood trim and surfaces with neutral colors. Some of the handles on drawers and cabinets were out-dated so we replaced those as well. The result was a dramatic change in the home's appearance.
Promises of hope turn to more distress. Sad story!
About 25% of home owners in Utah are under water or near under water. So when a lawyer arrives on the scene crying foul play, many listen. Some undoubtely think to themselves, "This lawyer must know what he's talking about, afterall he's still working while many of the rest of us have lost our jobs." Not realizing that this lawyers work is contingent on their involvement in his 'rescue' plan.
The lawyer made the case that he could free these under water home owners from their obligation to the bank. All they had to do was pay him to file the claim, instead of paying the bank. So the lawyer collects their money, the distressed home owners fall further behind, and for what? At the conclusion of the trial the home owners are worse off than before.
If you are under water on your home and can no longer make payments, contact me so we can discuss your real options. There are programs in place to help with your situation, but you must be careful because there are some scary scams out there. So make sure you talk to a reputable real estate professional about your situation.
Any time someone finds out I'm in real estate, they ask me the same question: "How's the market?" The way you answer this question will either make you stand out as a professional, or make you blend in with the rest of the agents out there.
Programmed Responses
We all have programmed responses for certain questions. When a store employee asks, "Can I help you?" you answer without thinking. If you answer this question about the market the same way, you will not stand out. Whether you say "the market is great" or "the market is dismal" will make no difference. They know it is a programmed response and will respond in kind.
Paint the Picture
Because we live and breathe real estate we have a clear picture of the status of the market. You need to paint this picture for others, so they can understand what you would say. Start with the most pertinent data which will draw the clearest conclusions. For Example: I just checked the real estate statistics for my area and inventory is down 25% from last January. Additionally, the number of homes under contract is 30% higher than last January. I paint this picture by demonstrating with my hands the rise in demand and decrease in supply.
If you say it, it's wrong!
After painting this picture you should ask them what it means. If you blurt out, "This mean's it is a great time to buy" they'll immediately question your interpretation. However, you should ask them what happens when demand goes up and supply goes down. Because they've evaluated the data personally, they'll be more inclined to agree with, and act upon, the news about the market. You should re-affirm their interpretation with supporting data if they are right. If they are wrong, paint another picture, and ask again. Help them see and understand the picture.
If they say it, it is right!
If someone asked you about the market, they have some interest in real estate (or it is a programmed response). Just as we know the market, people know themselves. After you've helped them see the state of the market, find a call to action. Ask them what they think they should do to capitalize on the opportunities of the market. Regardless of what they answer, ask questions to get a picture of their situation. Find out why they have that interest, and offer your services specifically for what they need. This will help you present yourself as a professional in real estate.
The New Year is a season for setting resolutions and planning for the future. To set realistic and achievable goals you must review the past, evaluate the present, and then plan for the future. It is my goal to provide you access to the resources you need to accomplish your goals in Real Estate.
Year to Year Home Sales Statistics
Year to year the housing market follows seasonal trends. Comparing the number of homes sold each month this year to previous years is valuable in predicting future months. This resource also provides a total number of homes sold for the entire year. This shows you where the current year is for total homes sold compared to the previous 3 years. Real estate is very local so the statistics are broken down by Salt Lake, Utah, Davis, Weber, and Tooele Counties. 
The Crystal Ball compiles all of the statistics and creates a report for your home. The crystal ball makes predictions about the sellability of your home. It also arms you with valuable market information such as the number of other homes for sale in your area, recent homes sold, and number of homes under contract. It also offers an estimate of how long it will take to sell your home based on current inventory and demand. 
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Utah Dave specializes in building high-producing real estate sales teams. Dave coaches teams and sells real estate in Salt Lake City, Ut.
Buying or Selling a Home? Utah Dave specializes in assisting people buy and sell residential homes in the Salt Lake Area. If he doesn't specialize in it, he knows someone who does! The All the Right Steps Experience walks buyers and sellers through the process of buying or selling a home.
Utah Dave has assisted owners/employees/professors/executives working for top industry corporations and organizations such as Novell, LanDesk, Utah Jazz, 3M, IKON, Costco, Biovail, Cadence, Delta, SkyWest, Boeing, Continental, eBay, Les Scwaab, Intel, Micron, IM Flash Technologies, Progressive, American Family Insurance, Red Lion, RC Willey, Jordan School District, Aflac, UPS, Kennecott, Dex, American Express, Black Diamond, Rumbi Island Grill, Educators Mutual, CR England Trucking, FAA Federal Aviation Agency, US Air Force, South Jordan Police Department, University of Utah, Brigham Young University, Marine Core, Army, Hill Air Force Base, Zions Bank, Merrill Lynch, Fidelty, Charles Schwab & Co., The Church of Jesus Christ of Latter Day Saints and more in relocation services and in purchasing or selling a home.
Also, provided analysis on REO (bank owned) properties, negotiated tenants to leave premises, prepared home for sale, as well as listed and negotiated the sale of the REO property.
Recently rated as #1 in the Salt Lake Valley for number of homes sold by Enterprise Newspaper (Sept 2007). Utah Dave's steps in helping people buy and sell homes enabled him to have almost $40 Million in Real Estate transactions last year. Also voted for Broker/Agent of the month by peers in 2007. Thanks for such great compliments from my clients and my peers. None of this could be accomplished without you!
Striving to Build a Successful Real Estate Career? Utah Dave also coaches real estate agents in the 3 secrets and 7 steps to building a real estate team/career. These steps took one agent from 20k in commissions to $1 Million in just 3 years. This same process enabled one Rookie to sell appx 33 homes his first year, for a total of approximately $10 Million in Real Estate sales.
Utah Dave has been featured in CRS magazine as an agent who learned how to double his income by reducing his 80 hour weeks to 40 hour weeks while taking a month of vacation a year, not working nights or weekends. He also was recently spotlighted as Broker/Agent of the month by his peers in Salt Lake City.
UtahDave's focus is his mission statement: To continually strenthen ourselves and our relationships by passionately caring for others, proactively discovering hidden needs, and persistently exceeding expectations.
People Looking to Buy or Sell their Home across the Salt Lake Valley:
1. Relocation services for employees, executives and owners of large and small companies. Assisting with selling of current homes and purchasing new homes in the State of Utah. Strictly Residential Real Estate.
2. Assist First time homebuyers with free grant money. Also ensuring that their first home meets their needs while also being a solid investment.
3. Assisting people with buying foreclosures, pre-foreclosures, and/or HUD/VA homes. Sign up for a Free List of Forelcosures.
4. Helping people sell their home. UtahDave utilizes 3 secrets and a 7-step process to selling homes. Find out what your home is worth here.
5. Assisting people with buying or selling in the largest planned community in the nation, Daybreak in South Jordan Utah.
Real Estate Agents who want to increase their sales, their value, their business, and their family time:
Coaching teams and agents through the 3 secrets of success with the 7-step process to achieve it. While just utilizing 1 secret, one Realtor went from 20k commissions a year to $1 Million in a year in just a 3 year time frame which was during the slow market.
Email Dave to apply to be one of the agents/teams that he coaches. Click the contact link above at the top of this profile.
In my observation each Agent becomes a friend to each of their clients which make the process much more enjoyable. The agents put their clients needs ahead of just closing the deal. They truly care about their clients. With the Utah Dave team I see that it isn't always about the bottom line it is about making the customers experience better. I am amazed at how fast they can get something sold. I feel the reason is they are not afraid to spend money on marketing and they seem to market their listings much better than many Real Estate Companies. David Robison the Broker for Robison & Company is not afraid to tackle a difficult situation in behalf of their client when they are being unjustly dealt with. Either with the agent or buyer /seller on the other side. He is knowledgeable and abreast of changes in the laws that may govern Real Estate. Because of their Friendliness, their ability to communicate effectively and timely, the marketing tools at their disposal, and their knowledge, their clients get more for their money, sell their home faster and will have fewer headaches or problems with getting their home sold or bought." Sincerely Yours
Shane Liedtke - Meridian Title Company
My wife and I were married 8 years ago and met Dave Robison after buying a small starter home in Midvale, Utah. Initially, we were impressed with Dave's positive outlook and vibrance for life. It didn't take long for us to also recognize his strength of character and integrity in everything he says and does. We knew he would be a long-time friend. When we made a decision to move a couple years later, it was a no-brainer for us to ask for Dave's expertise. In the last 6 years, we've moved 3 times and Dave has assisted us every step of the way.
Each of our moves have been motivated by the different phases in our life. On each occasion, Dave has taken the time to meet with us and discuss our individual goals in moving. And of course, on each occasion Dave has helped us hit the mark. He identifies our criteria, works dilligently to locate buyers and sellers that meet our goals and negotiates hard with our best interests in mind. Our last 2 sales have taken a total of 12 days (from the time of listing to our agreeing to the proposed terms from the buyers) and have yielded us 11% more than our original recommended sales price. Dave does it all, and then some. He is gracious, professional and follows up with us every step of the way.
His level of service and follow-through is beyond the norm and even the expected. We are confident in his abilities and would openly welcome any questions you may have. Regards, Quinn & Kellie Elzinga
As an owner of multiple homes and a real estate investor I have worked with many realtors over the years. I can say without question that Dave Robison is the best I have ever had the pleasure of working with. He and his team are timely and professional, and he is truly an expert in the Utah market."
Bill, Vice President of North American Sales at Landesk
Dave, we couldn't have asked for anybody better to assist us. By the way, with "hundred's" of co-workers moving down from Idaho to the SLC area, I have heard numerous times about the quality of your web-site. It sure was helpful to us."
Ross w/Micron
"On a scale of 1 to 10 you and your team would be a 20. You met all the expectations and exceeded them."
Kal, -Previously listed unsuccessfully for 6 months
with another agent before listing with UtahDave.
"Utah Dave sold my home in one month when every other home was taking 6 months. And to top that miracle off, he sold my home for top dollar!
NOT A SINGLE HOME SOLD HIGHER THAN MINE IN OVER 11 MONTHS! (Even during the boom)
Another Realtor even came over to look at our house while it was under contract trying to figure out how Utah Dave sold it so fast and why other Realtor's listings weren't selling."
Daiana Springer
"I just wanted to say thank you for all your awesome help in getting us into this house. We are finally making it look like home and now it is starting to feel like home.Korbin is adjusting well and his favorite part of the whole house is the stairs. His toys are learning to fly and we're hoping he'll lose his fascination with them soon.
Our bamboo plant goes perfect in our new kitchen and our first breakfast was delicious. Thank you again for the gifts and all your help. We will definitely be sending referrals your way."
Thank you!
Jess, Brad & Korbin
‘Dave is well connected when it comes to Utah real estate...might be missing something if you don't talk to him. We trust him completely and recommend all our friends and family his way. He helped us purchase our first two homes and will be the Realtor we partner with when/if we decide to move again. We trust him completely and recommend all our friends and family to Dave.'
Lindsay Jenkins
Dave assisted my wife and me in purchasing our first home and the experience was great. We had previously tried working with another realtor but we felt like we were being pressured to buy houses that didn't fit our needs. With Dave it was different. He was very patient and showed us houses until we found the one we could call "home". Since then we have sold our first home and purchased another through Dave and his team. Each experience has been as good as the first. When working with Dave and his team I truly feel like I am working with a friend who is looking out for my family's best interest.
I highly recommend Dave and his team and regularly refer family and friends to them, because I know Utah Dave will not disappoint.
Chris & Kim Frankowski - Herriman Utah
Our buyers specialist for Utah Dave was great! We had a lot of drama with trying to get financing and some with the sellers, but she was always our ally and making sure that everything was always getting done when it needed to be. She was always willing to meet us to go through houses and was always really prepared with paperwork, etc. Then, when we finally closed, we were able to save so much money by using the van that Dave provided us with! It was a huge lifesaver to be able to move our stuff for free! Everyone at their company was always very friendly and informative. I am a customer for life, or at least as long as I am in Utah and I will always refer them to anyone looking for a great agent!!
Jason & Jenn Tripp - West Jordan, Utah
You guys did an excellent job with everything and we really appreciate it. Our Utah Dave Buyer's Agent, Matt Brown, was outstanding. We ran into some obstacles and he did a great job helping us overcome them. The next time we have to move, we will want Matt helping us again. Thanks again for all your help.
Jeff Foutz- West Jordan Utah
As a young family looking to get into our first home, we sure appreciated "Utah Dave's" friendly expertise. At that time he was mostly working in Salt Lake County, but he patiently drove us around to show us homes in northern Davis County. We have been in our home for over 7 years now, and we are glad that Dave was willing to "go the extra mile" and help us get into the perfect home for our family. They don't call him Utah Dave for nothin!
Zack Brown
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