Heart and Sold: How to Survive and Build a Recession-Proof Business, written by top selling Los Angeles celebrity real estate broker Valerie Fitzgerald, takes you on a journey through the emotional and tangible challenges of regaining one’s personal power while building and maintaining a successful business.

This month it's been highlighted as a top rated title on Amazon.com book sales.

The book recounts Fitzgerald’s personal journey from unemployed single parent to entrepreneur, philanthropist and corporate executive in the competitive L.A. real estate metropolis. From beginners just getting started to seasoned agents — or anyone in business looking to take their game to the next level — this step-by-step guide teaches readers the art of selling.

Order it on Amazon.com.

Heart and Sold shows readers how to:

• Manage clients with style
• Choose the right company and the best mentor
• Establish a stellar reputation in their field
• Develop a daily schedule for running a home office
• Maintain a successful attitude every day

Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of real estate with the intimacy of her family.

What They’re Saying…

“Through her absorbing stories and life experience Valerie gives advice to anyone looking for a new beginning in their life or business. A great read.” – Larry King

“After reading this book, you will feel that you too can accomplish anything your heart desires.” – Vanna White

“Heart and Sold is inspirational for any woman – or anyone – struggling to build a business of their own. Valerie’s personal triumphs will make you feel like you can do anything.” – Leeza Gibbons

Recommendations…

“I’ve been thinking about getting into real estate for years now and keep letting myself get side-tracked. I have been working on studying for the State Licensing exam, but was having a few doubts about my capability to make the jump and change my career.

After reading this book, I am now very excited. This book is both inspirational and informative. It’s full of helpful advice and references that can be used. Once I started reading the book, I couldn’t put it down and I plan to go through it again and highlight useful information. This will be a great desk reference as I move forward.

Thank you Valerie, for a great book. I highly recommend it to anyone thinking about getting into Real Estate or already working in the field.” – Tania Brown

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“I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I’m thinking of making it required reading for any new agent coming to our Company.

I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie’s early life is highly admirable and endears a reader to her personally.

Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the “Selling Philosophy” of some real estate trainers, but with this book, Valerie is right on. Valerie’s philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent’s role is very crucial because they act as both the “Coach” and the “Quarterback” of the transaction.

Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book.” – A. May

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the Westside Los Angeles real estate brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business. To connect with Valerie regarding the sale or purchase of your Westside Los Angeles home visit http://valeriefitzgerald.com or call 310-285-7515.

Connect with Valerie…

This weekly post encompasses ALL new residential single-family home listings from prior monday to current monday, all price ranges in these areas:

Beverly Hills, Beverly Hills Post Office, Sunset Strip, Bel Air, Westwood, Brentwood, West Los Angeles, Sheviot / Rancho Park, Beverlywood, West Hollywood, Venice, Marina Del Rey, Mar Vista, Santa Monica, Pacific Palisades, Mid Los Angeles, Mid Wilshire Corridor, Hancock Park, Miracle Mile, Hollywood, Silver Lake, Los Feliz Hollywood Hills, East Malibu, Malibu Beach.

To view the document visit: http://valeriefitzgeraldrealestate.posterous.com/westside-los-angeles-residential-real-estate-4

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the Westside Los Angeles real estate brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business. For more information visit http://valeriefitzgerald.com or call 310-285-7515.

Connect with Valerie…

859 Woodacres Road, Santa Monica 90402 $11,850,000
Enormous lot above Riviera Country Club is over an acre (43,647 square feet) and mostly flat, with huge golf course frontage. Architectural plans available. http://valeriefitzgerald.com/property/173

1040 4th Street #409, Santa Monica 90403 $2,395,000 or lease $12,500 per month
Stunning Santa Monica Penthouse! Large open spaces, 2 story contemporary with 15 ft. ceiling; living room with walls of French doors to terrace. Loft-like media room w/ full bath (could be 4th bedroom), state-of-the-art kitchen. Generous master with huge walk-in and beautiful bath, adjoining sitting room (or 3rd bd) with built-ins and full bath, 2nd bedroom w/ built-ins and full bath…very flexible floor plan. Spacious outdoor terrace with tented living area and separate dining (incredible for a condo). Full security building, indoor pool, gym, 4 parking spaces and low HOAs. http://valeriefitzgerald.com/property/116

15363 Mulholland Drive, Bel Air 90077 $3,450,000
Best section of Mulholland! A private street above Mulholland, runs east/west of Roscomare. Gated one-story Country home with beamed ceilings, 5 bedrooms and 4.5 baths. Kitchen opens to family room, living room with fireplace, master with fireplace, 2 (possibly 3) additional family bedrooms. Wonderful huge lot with pool and head-on city views! This home was largely remodeled 12 years ago. http://valeriefitzgerald.com/property/177

14927 Altata Drive, Pacific Palisades 90272 $9,850,000
Breathtaking classic newer traditional in prime Huntington Palisades. Perfect architecture, perfect floor plan with 7 bedrooms and 7.5 baths. Generous scale, high ceilings, crown moldings and walnut floors; fabulous entry with color and light. Gracious formal LR w/ FP, formal DR w/walk-in wine room, paneled library w/ French doors, wonderful family room w/ FP opens to state-of-the-art kitchen w/breakfast area & center isl. French doors to amazing resort-like yard, gardens, sparkling pool and total privacy. Downstairs office and maid’s/guest room; upstairs generous master sitting/bedroom w/FP and beautifully appointed master bath w/very large walk-ins. 3 additional family bedrooms en suite. A pleasure to see…close to town, bluffs, beach and park…entertains and lives beautifully! http://valeriefitzgerald.com/property/176

10388 Ilona Avenue, Westwood 90064 $1,895,000
As beautiful as it gets! Meticulously built and expanded 2-story Mediterranean Villa is approx 3000+ sf per seller. Beautifully appointed, luxurious and emotional, gated courtyard with fountain opens into gracious living room with FP and hardwood floors. Wonderful bay window, formal dining room, top-of-the-line new kitchen with Italian cabinetry open to family room. French doors open to beautiful landscaped private yard and pool. Guest room and office downstairs; upstairs is a fabulous master with fireplace and generous walk-in closet, overlooking garden and pool. 2 additional family bedrooms; all baths with imported designer tile. A wonderful home filled with light and love! http://valeriefitzgerald.com/property/174

10433 Wilshire Blvd #908, Westwood 90024 $495,000
Hard to find! Recently remodeled Wilshire Holmby one bedroom, located on the north side of building on the 9th floor with beautiful views! Remodeled condo with “guest room,” hardwood floors, open kitchen, master with large windows and great remodeled bath. Lots of light, low HOA, full-service building with doorman, concierge, pool, and a great location! http://realestate.yahoo.com/California/Los_Angeles/10433-wilshire-blvd-908:549ba63356c0c3c4989b435a36867198

Visit all of Valerie Fitzgerald’s current listings: http://valeriefitzgerald.com/our-listings/current-listings

This weekly post encompasses ALL sales from prior friday to current friday, all price ranges, single family only, in these areas:

Beverly Hills, Beverly Hills Post Office, Sunset Strip, Bel Air, Westwood, Brentwood, West Los Angeles, Sheviot / Rancho Park, Beverlywood, West Hollywood, Venice, Marina Del Rey, Mar Vista, Santa Monica, Pacific Palisades, Mid Los Angeles, Mid Wilshire Corridor, Hancock Park, Miracle Mile, Hollywood, Silver Lake, Los Feliz Hollywood Hills, East Malibu, Malibu Beach

There were 69 sales in the last week!

DOWNLOAD Westside Los Angeles Residential Real Estate Sales: Oct 15 to 22 HERE

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