I admit it. My job is a lot of fun sometimes. After my 2nd book on Real Estate Marketing was published, I was invited to test drive a lot of new products and services. I get the latest toys and cameras from Nikon, Sony and the other guys. When Google has new products I often get them way in advance of any public test.
Google has a new browser in BETA and I love this new browser. A lot.
It's called CHROME and it's very Google simple. Stupid simple. Lots of white space. Intuitive to be sure. In my mind -- a potential assassin for Microsoft's Internet Explorer.
Why Is Google Launching its own Browser?
Steve Balmer made some dumb moves not long ago. Like the one when he got all pissy and attempted a hostile take over of Yahoo! when the board didn't agree to Microsoft's offer. No means no. Apparently one of the golden rules that Steve didn't learn when he was growing up.
Microsoft's dominance can't last forever. Nothing lasts forever except, styrofoam. The cup you threw away today will still be here 50,000 years from now (Source: Los Alamos National Labs).
Apple's introduction of the Intel chip into the new Macs means we can now install Mac OS X and a true running Windows XP on the same computer. Someone right now, is taking another look at IBM's dead operating system: OS2 Warp. It failed miserably but it's time for an alternative to Microsoft's Operating System. The VISTA operating system isn't anything to write home to Mom about. Apple's TV commercials poke fun at the pitfalls and bugs that still to this day remain a headache for many PC users. It's time for new and improved. Unfortunately for Microsoft, they just ain't delivering.
Let the Search Engine Wars Begin. The latest interation of Microsoft's Internet Explorer has a great feature for end users -- but a crappy one for advertisers. IE now allows users to surf in private (AD free.) A scary proposition when you consider billions of dollars is made in on-line advertising every year.
I'm fed up with interruption marketing ads. I especially hate them on TV. A new Satellite company called SelectStar is about to do the same thing to TV satellite owners that Microsoft allows now for many users -- see the stuff you want -- AD FREE.
Remove the stupid commercials from all of your favorite TV channels. Any President who promises me that will certainly get my vote. I'll happily trade $4 a gallon gas if you just give me TV with no more stupid ads! I want to watch Discovery, TBS and SciFi channels ad free. And why not? I'm already paying $70 a month for the service so why do I have to pay to watch ads I don't want to see? Am I paying for the ads? I don't want to. I want to pay for programming. I want to watch my TV shows like I see in the theatre. Commercial free.
The SelectStar dish looks more like a bent plus sign and it has a neon blue glow to it. So when you look out your living room window at night and scan the horizon for your neighbors roof tops, you can easily SEE who has the SelectStar Dish. It's a combination dish reception and Internet broadband product. It's the first satellite company to do away 100% with all advertising. Even your local channels will be ad free. But there's a tiny catch. The programming will be ten minutes delayed. And if you're really sick and tired of Bravo and Spike or A&E advertising what's coming up in four hours placing tiny animation ads on the bottom of your TV screen while you're already watching another program -- this goes away too. That stuff really bugs me. I wish I still had my TV brick to toss at my Sharp LCD TV. It was a cool, RONCO sort of product when you wanted to toss a real brick at your TV, but this was nerf foam. Like the indoor foot ball.
The revenues for the programming will come purely from subscriber dollars. So if you were in a coma from 1974 when you had a huge 12 foot dish in your backyard and you wake up in December 2009 (when Select Star launches) you'll be right at home. You won't see a single TV commercial. Ever.
Sorry for getting into the weeds, but I've said more that I should have about SelectStar. Back to Google and Microsoft here.
Google retaliated against Microsoft with a beta version of their browser. Microsoft points a pea shooter at Google. Google comes back and points the equivalent of a Scud Missile back at Microsoft and they have a lot to lose here. Microsoft currently dominates 72 - 74% of the browser market.
But Microsoft has failed to deliver many needed upgrades such as a Desktop to Cell Phone / iPhone or other WAP enabled device. Apple's Safari works great on the iPhone but can you imagine a Google browser that offers direct access to Google search, Google widgets and allows all the benefits of accessing your documents, appointment calendar and a lot more.
The promise of Web 2.0 stuff for Real Estate has been largely talked about, but few companies are innovating an all in one Web 2.0 experience for listings management, virtual tours, Showings appointments, broker/agent notes, transaction management and drip email marketing tools.
The problem with Real Estate 2.0 has been the browser. Many browsers cannot handle the latest release of AJAX, XML and a lot of the new server side goodies with nifty tools like drag and drop saving of (favorites) in a SuperIDX system. You develop a web-based form and it works just fine for IE Explorer 7.x users. But the people using Safari cannot see it, nor can the people using FireFox or Opera. We've all been there. You hear about a great website, you go there and all you see is a white page. Or it rudely informs you -- That you have to be on a PC running FireFox, or Explorer, etc.
I applaud the Google effort to build a better browser. I'm quite frankly fed up with the sneak attacks and security loopholes in Microsoft's Explorer. It is the most hacked program out there and I'm getting fed up with seeing my Outlook Express file get stolen along with my other Microsoft files from time to time.
Way to go Google. Way to go.
- Bart
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