Google Places Going Strong
I don’t know if you’ve been watching what’s been going on with Google Places lately, but it sure is exciting to those of us using it as a marketing tool! Google has stated time and again that it is throwing the full weight of its company behind what is known as “hyper local marketing” – In other words, people using the web to pre-shop for deals, directions, comparisons, and reviews before call a local business.
I wanted to share with you some of the recent news and updates with Google Places that I hope will make you just as excited as I am!
1. http://www.google.com/city/portland/
The link above is an early example of what Google is doing with the collected data of Google Places. As you can see, Google is setting up complete “City Place Pages” that will make it easy for shoppers to visit, download deals, coupons, apps, leave reviews, communicate with other shoppers, learn about special events and more!
In other words, Google is hard at work creating a 1-stop-shopping experience using Google Places as the core. This type of page has already been activated in a dozen other cities and is growing each month! Keep an eye on your own area, as this tool has immense potential for those who are willing to jump on board early!
2. http://www.thinq.co.uk/2011/10/31/google-places-gives-virtual-tours-shops-businesses/
The above article was written about a new “virtual tour” feature Google is hard at work rolling out in the U.S. This new feature will allow you to not just visit the “street” of a particular business, but to also click a link and have a peek inside!
This may not seem like such a big deal at first glance, but it’s important to remember that shopping is just as much about rapport, emotion, and forming “impressions” as it is about pricing, value, and logic. People will choose one store over another for something as vague as “it feels right” or “I like them.”
This is just another chance for you to connect on a virtual level with people you might otherwise not have had a chance to meet. There are sure to be many ways to enhance the above features and turn them into powerful marketing vehicles for your business.
Wayne Pope
Tulsa Mortgage Guy
Google Places - A Big Deal in Marketing
I don’t know if you’ve been watching what’s been going on with Google Places lately, but it sure is exciting to those of us using it as a marketing tool! Google has stated time and again that it is throwing the full weight of its company behind what is known as “hyper local marketing” – In other words, people using the web to pre-shop for deals, directions, comparisons, and reviews before they hop in their car to visit a local store.
I wanted to share with you some of the recent news and updates with Google Places that I hope will make you just as excited as I am!
1. http://www.google.com/city/portland/
The link above is an early example of what Google is doing with the collected data of Google Places. As you can see, Google is setting up complete “City Place Pages” that will make it easy for shoppers to visit, download deals, coupons, apps, leave reviews, communicate with other shoppers, learn about special events and more!
In other words, Google is hard at work creating a 1-stop-shopping experience using Google Places as the core. This type of page has already been activated in a dozen other cities and is growing each month! Keep an eye on your own area, as this tool has immense potential for those who are willing to jump on board early!
2. http://www.thinq.co.uk/2011/10/31/google-places-gives-virtual-tours-shops-businesses/
The above article was written about a new “virtual tour” feature Google is hard at work rolling out in the U.S. This new feature will allow you to not just visit the “street” of a particular business, but to also click a link and have a peek inside!
This may not seem like such a big deal at first glance, but it’s important to remember that shopping is just as much about rapport, emotion, and forming “impressions” as it is about pricing, value, and logic. People will choose one store over another for something as vague as “it feels right” or “I like them.”
This is just another chance for you to connect on a virtual level with people you might otherwise not have had a chance to meet. There are sure to be many ways to enhance the above features and turn them into powerful marketing vehicles for your business.
Wayne
Google Places Importance
Google Places is rapidly growing as the premier hyper local marketing tool on the web. With well over 4 million businesses having claimed their “Places” page, consumers are consistently turning to Google Places and Google Maps as the preferred way to shop, cross-shop, and locate local businesses that fill their needs.
This is great news for those of us in the mortgage and real estate world! Google Places offers a quick and easy way to set-up a web presence that can then be optimized for front page rankings on the search engines. If you haven’t setup your Google Places account yet, here’s where you can get started:
Once you visit the link above, you’ll want to take advantage of our free 17 page guide that shows you step by step how to properly set your page up for maximum rankings. It only takes a single step to be missed to end up on some crazy page such as “page 19” or worse – You know, the pages that never get any traffic!
Use this free guide to get the results you really want. Send me an email and I will provide you a link for this guide.
FREE Marketing Tools For Real Estate Professionals
It’s not often that something comes along for free with no strings attached. Yet, if you are involved with in real estate, I know you realize the importance of online marketing in today’s environment.
If you are looking for the latest help in online marketing, check out my site at Tulsa Real Estate Help. This site is filled with information on Free marketing Tutorials, Powerpoints and Guides, Online, Social Media and Video Marketing, Web Traffic and Real Estate Lead Generation.
As Google, Facebook and You Tube dominate the market, you owe it to yourself to check my site out. Looking to build you own website? My site will show you how. As a Loan Officer, why should I expect you to help me with my business if I can’t help you with yours? That’s just common sense.
We need each other to be successful in the economic times of the day. Check my site out and give me your feedback. Again, that link is http://www.realestatehelp.com.
Wayne Pope - Tulsa Mortgage Guy
(918) 508-7300
It is important to note than an important element of these changes is the elimination of certain risk-based fees, for borrowers to utilize HARP to refinance into shorter-time mortgages. Borrowers owing more on their house than the house is worth will be able to reduce the balance owed much faster if they take advantage of the low interest rates by shortening the term of the mortgage.
If you are underwater in your current mortgage, contact me for advice on this improved program being made available.
Wayne Pope - Tula Mortgage Guy
(918) 269-3621
waynepope@uffcmortgage.com
Mortgage Consultant, Real Estate Marketing, Mortgage Loans, Real Estate Investments and Rentals; Instruction, Training, Public Speaking and Teaching. http://www.tulsamortgageguy.com
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