Bill Primavera

Recently I interviewed a prospective client who is in the restaurant business. He owns an upscale seafood restaurant that a year ago featured white tablecoths, 12 different sauces for his fish and all the other trappings, such as fancy micro vegetables and 'towers' of food presented on plates, that go with an upper-tier operation. "I saw the writing on the wall a while back," he says. "I knew that people want to eat more casually and simply. They still want quality, but they want it to be simple and laid back."

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Also view my website at: www.PrimaveraPR.com

If you're like me, you may want to do EVERYTHING at the beginning of the year that you didn't accomplish prior to the holidays.

There may be the urgent crush to roll out all the cannons to market both yourself and your product or service in this economic downturn........

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Also view my website at: www.PrimaveraPR.com

In my small hometown, some of the elected officials who serve on our Town Board are being challenged in the courts with various charges of corruption, from bribery and cronyism to harassment and discrimination. The legal fees to defend these cases are mounting, and taxpayers are nervous about the possibility of long, drawn-out proceedings, not to mention the awards being sought, one of which is $30 million.

As a professional marketing person, I have always relied on communications to pay for my supper, but in "legaleze" speak, it's the lack of communications that seems to be the first line of defense.

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Also view my website at: www.PrimaveraPR.com

It's so hard to say goodbye. Almost inevitably, business relationships come to an end. You want them to last forever, and while many may be long term, nothing lasts forever. Clients' needs and expectations change. People in power move on. Others die. Saying goodbye and knowing how to say it is part of the sales process.

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Cool Head, Easily Said

When I first explored the public relations field, an early mentor told me that the foundation of the practice was really common sense and, primarily, always encouraging clients to keep a cool head, no matter. Some may say, easily said, but hard in practice, considering that all human activity is, after all, human.

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For additional information, contact Bill Primavera at bill@primaverapr.com or WilliamPrimavera@aol.com