PRESS RELEASE
Media Contact:
Winter Baserva, Realtor Extraordinaire
winter@onewinter.biz
678.463.3173
For Immediate Release
LOCAL REALTOR FEATURED IN UPCOMING EPISODE OF HGTV'S HOUSE HUNTERS
Realtor®, Winter Baserva, Defies Odds in a Down Market
ATLANTA, GA-September 22, 2009 - Local real estate agent, Winter Baserva, of ERA the Good Broker will be featured in an upcoming episode of HGTV's House Hunters. The popular show, which only filmed a total of three episodes in Atlanta, takes viewers behind the scenes of the emotional experience of finding and purchasing a new home. Shot over four days, Baserva's episode will air in Spring on HGTV.
"I was approached directly by the show because of my out-of-the-box approach to buying and selling in today's real estate market. We ran a test shoot, and within a week, my clients and I were approved to do the show," said Winter Baserva, realtor extraordinaire, ERA the Good Broker. "Our episode shows my clients and I searching for a home in the Brookhaven area and will feature many of the unique restaurants, shops and features of homes that are conducive to ‘inside the perimeter' properties."
In a time where most agents are struggling for business, Baserva is defying the odds and has set ground-breaking records within her brokerage. "I have worked with some of the top agents in the Greater Atlanta Market, and I would rank Winter as one of the very best. She has a special way that she connects to her clients. I truly believe her winning attitude, knowledge of every market she works, attention to detail, and the true desire to make a difference in her clients lives are the biggest factors in her success. It's truly a pleasure supporting the efforts of a true real estate superstar," said Joe Eman, qualifying broker, ERA the Good Broker.
She has also set records for her own personal production. "More millionaires were made during the Great Depression than any other era in U.S. History," said Baserva. "I specialize in GOOD DEALS. Those come in many forms whether they are short sales, foreclosures, distressed properties, regular sellers, or properties that are not even on the market. There are tremendous opportunities in today's market for those willing to find them."
While buyers still have the upper hand, Baserva says her sellers are benefitting from today's market as well. "My sellers are also seeing the benefits a down market can bring, especially if they are looking to upgrade or purchase a second home. Many don't realize whatever they may lose on the ‘sell side', they can easily make up on the ‘buy side.' Furthermore, with ERA's Seller Security Plan, if ‘I Don't Sell Your Home in 180 Days, ERA Will Buy it!®'. But, because my background is in marketing and public relations, I've never needed to use the program. However, it's a great security blanket to have in these uncertain times."
It's this type of resourcefulness and mindset that has landed Baserva a spot on a national television show. For more information, please contact Winter Baserva at 678-463-3173, winter@onewinter.biz.
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As an expert in all aspects of real estate from buying and selling to investing and REO properties, Baserva builds her business based on honesty, respect, and trust by empowering her clients with the education and tools needed to make an informed decision. Raised in Roswell, GA, and a graduate from Chattahoochee High School in Alpharetta, she moved back to Atlanta in 2007, after working for a residential brokerage and commercial developer in Florida.
Her career originally started out in communications, marketing and public relations. Baserva has previously held positions with the Miami Art Museum, Miami Children's Museum, Grove Garden Luxury Residences, and others helping them grow their businesses through publicity management and strategic marketing campaigns. Her skills have received attention from highly-accredited publications such as Interior Design, Time Magazine, The Chicago Tribune, Atlanta Journal Constitution, and many others. Currently, she is the top-producing sales volume agent company-wide for ERA the Good Broker.
She is active in many organizations and donates to several community causes including Alzheimer's Association, EA Association and the Healthy Start Coalition. Originally from Atlanta, GA, Baserva graduated from The Florida State University with a bachelor of science in communications with an emphasis in public relations. She currently resides in Sandy Springs.
Winter Baserva, Atlanta Realtor, to be on Upcoming Episode of HGTV's House Hunters!!!!
When I got the call from High Noon productions that they wanted me to run a test shoot for an upcoming episode for HGTV's House Hunters, I was beside myself. I asked them how they found me and why they were interested in me and they said they were looking for really fun agents that were having smashing success in a down economy. I guess my making fun of Brittney Spears was noticed by someone...
My clients and I did a test shoot and within a week found out we were approved for our very own episode. I found out later that we were actually the last episode that was shot in Atlanta and only one of three total to ever make it to the big screen. That means out of 46,000 licensed agents in Georgia, I was selected to be one of the three to ever air in the Atlanta area...To say I'm humbled is an understatement.
Since the shoot, I have to say, I have a WHOLE new respect for the entertainment industry. A lot of time and money spent is spent on these shows. House Hunters flew in a film, sound, and production crew from Denver and spent approximately four, 10-hour days making this a reality for me and my clients.
So, what is my episode about????
Buyers Brian and Kelly are looking for the PERFECT Brookhaven home and have selected me to help them embark on the most important decision they've ever made...
So, did they choose the:
*4 bed/3.5 ba, 3200 sq. ft home for $469,900
*5 bed/ 4 ba 3200 sq. ft. home for $470,000
*4 bed/2 ba/2 half bath 3000 sq. ft. home for $474,900
We'll I can't give away the show, but I can say we had some great "out-take moments" that I would love to get my hands on! I don't have the outtakes, but I do have some of the more memorable parts of the experience to share.
The drive scene..not easy to drive when you're wired! Smile...you're being watched by millions!
"Wow, look at the crown molding and millwork detail"
"This is a 4 bedroom, 3.5 bath with 3200 square feet and is listed for $469,900"
All and all, I'm completely humbled by the opportunity, effort, money and time that High Noon productions put into my episode. I LOVE what I do and I work extremely hard at it. I feel so blessed to be able to show the world a bit about the real estate profession.
The episode airs early spring, so be on the lookout for the launch date. And, if you would like to start your own house hunt with me, please give me a call at 678-463-3173.
Buyer, Brian; Agent, Winter Baserva, Buyer, Kelly
The TOP 5 Mistakes Buyers Make When Searching For Buckhead Foreclosures!!!!!!
Morris Brandon, Warren T. Jackson, Sarah Rawson Smith, Oh My! Just one of the many reasons why people flock to the very-well-know section of Atlanta known as Buckhead.
In a time of discount prices, distressed sellers and shorted mortgages, many are searching for their "deal of a lifetime" through acquiring a Buckhead Foreclosure or Buckhead Short Sale...As with any area in Atlanta, there ARE good deals in Buckhead, so let's clarify the most common mistakes people making when searching for a Buckhead Home.
MISTAKE 1: ONLY FOCUSING ON BUCKHEAD FORECLOSURES OR BUCKHEAD SHORT SALES.
While getting a deal from these parties is possible, you need to keep in mind there are many other 
VULTURES out there looking for properties labeled with the Scarlett "F." Because there is such a large pool looking in this area, banks sometimes receive up to 15 offers on those properties...
In addition, Buckhead Short Sales CAN be rewarding, but they come with their fare share of challenges.... Typical issues you will encounter are primarily time for acceptance and lack of firm pricing decisions. Quite often, lenders can take 30 days or more to respond to an offer due to the approval process they must go through once an offer is received. I've seen short sales in Atlanta take up to 6 months before there is a response. This lengthy and exhausting approval process can very frequently result in even "full price" offers being rejected. Sellers and lenders are under no legal obligation to accept even a full price offer. They can change their mind at any time and they often do.
MISTAKE 2: FORGETTING ABOUT MR. & MRS. SELLER
Oh yeah...the people that have probably lived there for a long time and bought their home before peak prices and probably have a little mortgage or may even own their home outright...Those guys, who actually HAVE the opportunity to decide what their home will sell for unlike the multitude of asset managers and bank officials...Don't forget about this market segment. I have made MANY great deals come together by going after the sellers that DON'T have an offer on the table and are wiling to play ball!
MISTAKE 3: NOT BEING PRE APPROVED
Yeah, yeah, yeah...HOW MANY TIMES HAVE YOU HEARD THIS?? We don't say this to bug you; we say this because your time is valuable. No need looking at things out of your budget or WORSE, finding out you can afford more than you thought. Furthermore, once you find that deal, ALL offers will require a letter of approval to accompany them. ESPECIALLY on bank-owned and short sales...Once you find that deal, you will need to move FAST...which brings me to my next point.
MISTAKE 4: NOT MOVING FAST AND "THINKING" ABOUT IT BEFORE ACTING ON IT...
Now, I know what you're going to say....and my response is simple DUE DILIGENCE. You have between 10-14 days to decide if you want to keep it or not without putting yourself in harms way whatsoever. SO, if that good deal pops up TIE IT UP FIRST and then think about it later...You'll thank me for it!!
MISTAKE 5: NOT HIRING A FREE BUYERS AGENT THAT SPECIALIZES IN GOOD DEALS TO HELP YOU WITH THE INS & OUTS....
All day, EVERYDAY, I'm on the lookout, scouting, towering, just like a VULTURE, waiting to go in for the kill. Do you REALLY think you'll find that GOOD DEAL before me?? I make it my job to know more about good deals in Buckhead than anyone, so make sure that you work with someone who is DEDICATED to capitalizing on today's market place...
Point in case...This STUNNING 1941 Buckhead Beauty that sits on over an acre of land on one of the FINEST streets in Buckhead came on the market...within 12 hours, my buyer and I had our offer in....there were four offers put in that day, but because I speak the banks language, and specialize in getting my clients good deals, our offer won! This home appraises at $1.4 million in its current condition (yes, it does need some work) and although I can't disclose what we paid, let's just say it was WELL under that price....
You do have choices when finding your Buckhead good deal:
It doesn't cost you a thing to have a buyer represent you in the buying process, but it could end up saving you a FORTUNE!
Most of us associate the JUST DO IT! To the famous Nike ad slogan campaign. Although, that campaign garnered much due attention and an over emphasis on "just doing it," there is quite a liberation in taking its meaning literally.
I'm a type A, organized planner that pretty much has her day planned out and every event in it (the best that I can predict) all lined up. I'm a big "list maker" and often when I realize something that I need or want to do, I will write it down and decide on which list of which day that particular item should be handled.
However, lately after reading an article about how much time we waste "trying" to do it, instead of doing it, I decided to JUST DO IT! I can't tell you how much time I've freed up by just doing it instead of planning to do it, or writing it down to do it.
For example:
-I need to return those phone calls-pick up the phone and DO IT!
-I need to remember to pay those bills on the shelf-just grab them and DO IT!
-I need to schedule that dental cleaning-pick up the phone and DO IT!
You get it. In my work life, I always JUST DO IT! But, when it comes to things that I need to accomplish in my own life, I feel like they need to be scheduled in around work. When you adopt the concept of JUST DOING IT. See how your space opens up for more important things to come into your life!
With Over 46,000 Atlanta Real Estate Agents, How Do You Choose One??
Ok, there's actually 46,000 in the State of Georgia, but a good amount of them reside in the Atlanta and surrounding areas.
I recently heard a poll that rated real estate agents LESS TRUSTHWORTHY than used car salesmen. 
WOW!! I was shocked and also made fun of by my four brothers who all sell cars for a living. Nevertheless, it's not a secret that there are a slew of bad agents out there.
I often have clients come to me after "their agent didn't work out" or "their agent didn't know what they were doing." Just because you have a real estate license doesn't make you a real estate agent, you have to EARN the title of real estate agent.
Although these numbers may have changed more or less, the last I heard there were over 46,000 licensed Atlanta real estate agents. Less than a year ago, that number dropped to less than 30,000 active licensed agents. Close to half of the supposed real estate agents out there turned to office jobs or other sources of income because they couldn't survive the market trends. Many say the transition was because it just was "too hard to make it in a down market" and that's where I stand by my theme that you must EARN the title of real estate agent, not just "play agent."
While I can't pick the right agent that is going to work for you (keep in mind different personalities, behaviors and ethics will all fall into finding the right agent for you), I can help you decide how to chose one.....
If You're Looking to Sell, You Should Know the Following About Your Agent:
With the majority of buyers looking at nights and on the weekends due to work, you need an agent that is there to SELL THEM THE HOME, not an answering machine that by the time they check the message, the buyer has moved on to the other home whose agent DID pick up the phone. I cannot stress this point enough. Listing agents do exact that, they LIST properties and then wait for another agent to sell the property for them. A MARKETING AGENT does exactly that--markets your home to the masses and gets it SOLD!
If You're Looking to Buy, You Should Know the Following About Your Agent:
If they didn't RUN, RUN, RUN!!! This means they are running around with any Tom, Dick and Harry and have no value for their own time. You need an agent that values YOUR time and knows the business inside and out and good agents aren't afraid to ask valuable questions to facilitate the process.
Finally, one very important tip, GOOGLE YOUR AGENT. If they don't know how to brand themselves, how can they brand your home or help you find your next one.....
Yes, there are over 46,000 licensed agents in Georgia, BUT how many of them have actually EARNED THE TITLE???
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As an expert in all aspects of Atlanta, GA real estate from buying and selling, to investing and REO properties, I empower my clients with the education they need to make an informed decision.
ATLANTA, GA
Why choose WINTER BASERVA?
Winter Baserva
As an expert in all aspects of real estate from buying and selling to investing and REO properties, Baserva builds her business based on comfort, honesty, respect, and trust by empowering her clients with the education and tools needed to make an informed decision.
Raised in Roswell, GA, she moved back to Atlanta in 2007, after working for a residential brokerage and commercial developer in Florida.
Her career originally started out in communications, advertising, marketing and public relations. Baserva has previously held positions with the Miami Art Museum, Miami Children's Museum, Grove Garden Luxury Residences, West Gulf Real Estate & Development, and others helping them grow their businesses through publicity management and strategic marketing campaigns. Her public relations skills have received attention from highly-accredited publications such as Interior Design, Time Magazine, The Chicago Tribune, Atlanta Journal Constitution, and many others.
She is active in many community organizations and donates to several community causes including Alzheimer's Association, Big Brother's Big Sisters of SWFL, Fraternal Order of Police, Girls Making It On Purpose and the Healthy Start Coalition.
Originally from Atlanta, GA, Baserva graduated from The Florida State University with a bachelor of science in communications with an emphasis in public relations. GO NOLES!!
I specialize in RELATIONSHIPS. Because isn't that where it all starts?? Whether I'm helping a first-time home buyer understand the loan process or an experienced investor get the most bang for their buck, I build TRUST and work FOR YOU!!!
It's my belief that you have to work both sides of the equation to really understand the full gammit of real estate. Although my people skills has lead me to work a lot with buyers, I also use my marketing and PR background to make sure homes sell and SELL FAST.
Also, because I have clients in both arenas I tend to bring my buyers to my sellers. Having a database of both sides helps your objectives. Be weary of too many "specializations." If you only focus on just ONE area or another, you can't see the big picture and will be less effective in understanding exactly what your clients need.
My 5 Siblings---6 kids, One Dad, BIG Family!
You SAVED our lives! LITERALLY! Winter is a ROCK-STAR and I would be in a TOUGH financial situation if it wasn't for her skills. I held two mortgages and needed to sell one of them FAST. She told me EXACTLY what I needed to do to sell my house quickly (even though I wanted to do things differently at times).
I had already gone through 2 other agents who were unsuccessful in their attempts. Within THREE MONTHS, she had us a FULL-PRICE offer and we closed in less than THREE WEEKS.
We are SO fortunate to have someone with such a solid marketing background. The way our home got sold was not off the MLS, but off one of the MANY websites she markets too and the Mom of the buyer found it online and sent it to them. WORDS WILL NEVER BE ABLE TO EXPRESS OUR GRATITUDE. This or any other testimonial on this site will NEVER compare to the outstanding agent and realtor extraordinaire that you truly are. THANK YOU, THANK YOU, THANK YOU!!!
P.S. She is about to sell my townhouse and we CAN'T WAIT to buy a "steal of a deal" with her. Her selling and buying strategies are unlike ANY we've ever seen.
-R. & L. Philips
My husband and I are new to home investing, so we knew that finding a real estate agent whom we could trust to guide us through the decision making process was crucial. We found that Winter was a perfect choice because not only is she a real estate agent, but she is also an investor too and her advice was obviously based on years of experience!! She gave us the confidence necessary to make a sound and profitable decision on our first investment and we are currently focusing on our next one. She is a good match for us and we are looking forward to a long and profitable relationship with her!!!
-C. & R. Parris, Investors
Winter is an absolute MUST-HAVE when even thinking about purchasing property. No matter how many clients she has, she makes you feel like you are the only one and your property is the MOST IMPORTANT. While she can give unbiased opinions on a property, she also feels and shares in the excitement with you as if it were her own. She knows EXACTLY what questions to ask to facilitate the process and makes everything seamless. We will NEVER purchase or sell another property without her!
Winter--You really have been great. We honestly feel that without you, we would not have been able to get the home of our dreams at the price of our WILDEST DREAMS. You are so great at what you do and it's obvious that you love your career!!! Thanks so much for everything!
E. & J. Bright, Delta Pilot
In my 20 years experience as a top-producing real estate investor, meeting Winter was one of the best things that happened to me! Her outstanding knowledge and experience in the foreclosure and short sale market, along with her warm personality, has helped me to enter to a new era of my investments.
She finds the right properties in great areas at very low prices and make the entire process nice and smooth!! Most importantly, I am VERY IMPRESSED that she does not push me at all to buy to make a commission. She honestly wants to get me the best deal possible. I am looking forward to working with Winter Baserva for many more years to come! I strongly do recommend her to any one who is involved or wants to be involved in real estate.
Best Regards,
K. Gorji, Investor
IMPRESSIVE!!!!! is just ONE of SEVERAL words I could use to describe Winter Baserva. Her originality, dedication and entrepreneurial spirit astounded me!!! Resourceful, innovative and unique in everyway. Kudos Winter for all you do and all you've done for me!! I will be your champion referral to ALL my friends!!!!
-E. Ghijandra, Dunwoody Homeowner
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