There's a new cat on the block. Another generation is forging its way into the home buying market. They are the Gen Y crowd, the Millennials, the Echo Boomers. With the first time homebuyer credit extended, more of this generation may land on a Realtor's doorstep for assistance.
Do you know who they are? Are they your kids? nieces and nephews? Friends? YOU?
It is important in understanding generational traits so here's a quick recap:
So it seems to best communicate and REACH this next generation being well versed in all communication and entertainment technology is good, having an online presence, and realizing for some of them, their parents may also have an influence on a purchase.
I have great faith that these younger people will do fine despite some comparing them to previous "Lost Generations." They tend to be more civic minded than Gen X and Baby Boomers, and this is a good thing for all of us.
It is not just about buying a house, but rather building a "community."
When you text them, they will know you got it with them.
Today I wanted to write about and solicit your opinions particularly in the online world of social media about "transparency." That is revealing more the personal side of ourselves on blogs or social media like Active Rain or Facebook or with our tweets on Twitter. Sometimes this may not be a good thing. As one might say about your portrayal, "Too Much Information."
Particularly as a business person your image stays out there on the Internet. But especially Gen Y and the Millennials generation, some of them just don't seem to care about any perceived "reputation" they are tarnishing.
A recent blog I read on Active Rain talked about other Realtors "partying" it up and showed pictures on Facebook with everyone cavorting in not so flattering situations. It caused quite a stir.
The public does read this stuff, believe it or not. I guess we have the extremes of the ultra private business only people and the ones that don't care what they put out on the Internet. Maybe somewhere in the middle with some decorum and common sense is the proper place to be. It does seem like that buzz phrase from Vegas that what happens in Vegas stays in Vegas should be what to follow but somehow these days it ends up on the Internet.
I've seen banter back and forth between those that thrive in the online world of Twitter, Facebook, email, blogging, and browsing the web saying they enjoy that communication and it is better or preferred over face to face. Who can deal with some of those annoying local people anyway?
Then there is the other camp that wouldn't want to Twitter if you put a gun to their head and prefer meeting people at the local diner. The Moose Lodge. Going bowling. A civic function, soccer game, or on the adjacent treadmill at the YMCA.
OK, if I may settle the score.
Why must one be better than the other? Isn't life more complex than to be one dimensional?
There is a great advantage of the online connection and that is geographically separate people can make connections very efficiently. Couple that with short emails, texts or microblogs, you can get the information fast and in your fingertips rather easily and reply back
However, never discount the power of face to face communication either. The fact of the matter is online complements offline.
Online can "lead to" offline. I think where we are in today's communication is we are sifting. Sifting these online "engagements" over and over again and seeing which ones are worthy of going to the next two steps. A phone call and then face to face. Obviously with the geographic distant relationships, the phone call is not that big a step, and the face to face might have to be put off till another time, travel wise.
But this sifting goes on and on, based on what you are seeing and replying to with the online version of the communication.
It goes for both personal and business relationships obviously. Do I want to "connect" with this person? Will they "connect" with me first? How? Text? Email? Microblog? Facebook? Other web site in common?
THEN, will I call them up? Use the U.S. mail? THEN, meet them. Online communities are truly a gift given to us in the broader world. They are diverse and large. We are not stuck in some valley in the hills of West Virginia where we don't know who lies over the next hill. Now we may find a soulmate in Israel or a fun loving chess partner in the UK. A south Florida Realtor may know the perfect inspector in Seattle.
Above all we must remember it is all about people. They choose you. You choose them. And you go from there. And one thing for the obsessive types, whatever you do, remember the online and the offline are complementary. You never want your whole life to be online.
I was a big fan of the second in the series of Star Treks, The Next Generation. I can relate to Captain Picard of the Enterprise in wondering about the actions of his crew or the people he encountered often. He seemed more mired in the emotions of the "real world" than his predecessor James T. Kirk and I saw his frustration rise often.
I am the captain of my own S.S. Real Estate Enterprise and it is amazing what I see from other real estate agents and industry "professionals" at times. I think often it is lack of education, some oversight but more often
I Must Forgive Them For They Know Not What They Are Doing.
Here are some recently:
So as being Captain Picard, we all have to live with this, take a deep breath, and practice a little forgiveness some days to keep our sanity.
You'll get through this. MAKE IT SO!!!
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