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Andy Park

WHY GO WITH A LISTING AGENT

06-17-08
Andy Park


Selling your home can be a stressful proposition, whether you're relocating, retiring, or you just need move on the property ladder. Working with a good listing agent is the single most effective way to ease your anxieties as you decide to place your home on the market.

You may be hoping to save commission dollars by going the "For Sale By Owner", or FSBO route. Beware: Successful FSBOs take time, major commitment, and a thorough understanding of financial and legal issues, contracts and your local real estate market.

At first, using a listing agent does seem to take some cream off the top of your net profit (typically 5 to 8 % of the selling price), but a good agent is worth his fee, saving you from common pitfalls that could actually cost you more, such as overpricing your home, costly work orders, not negotiating the best price or even lawsuits.

Top reasons to go with a Realtor@

Get advice on home inspections, repairs and home presentation before placing it on the market.

Because of their familiarity with the local market, agents can price your home at its highest reasonable price-and their insider's view of financing and work orders can save you hundreds, even thousands, of dollars.

Many buyers-especially first-time buyers, who constitute about 1/2 of the market-are reluctant to work with FSBOs.

Good agents are up to date on financial and legal issues-essential for negotiations and closings.

Agents will answer calls and be available for showings during weekdays, weekends and evenings; you don't risk losing a sale because of your day job, and you'll get more prospective buyers into your home.

Agents handle costly advertising, promotion and (usually) open houses.

Agents handle all offers and negotiations-situations that often cause homeowners to lose their cool and, potentially, a sale.

Agents will help screen the financial qualifications of prospective buyers as well as advise them on financing options.

Agents can promote your home to colleagues, drum up buyers in a dry market, and-here's the pot of gold-list your home with a local Multiple Listing Service (MLS), which gives other agencies access to your listing.

In the emotional environment of selling, buyers and sellers are more comfortable working with a third party during walk-throughs and negotiations.

How to find the right listing agent

If an agent stops by your home to promote a new listing in your area, most often he/she is a good listing agent and good way to start a brief interview. Ask what is the value of your home, and if they request a walk-thru with a follow up appointment, you just about found the right listing agent. If the agent jumps out with a price without ever stepping in your home, read on.

You can always visit www.homevalueoption.com to receive a free home market evaluation (only applicable for Queens county, New York residents). You will receive a comparative market analysis and get to interview a listing agent.

If a great agent has been recommended to you, get some background on his or her agency before you seal a deal. Your contract is actually with the broker firm, not the agent-an important point if you and your agent have any conflicts. Does the agency specialize in residential sales? If your agent takes a weekend off, is a colleague available to help you?

Google "real estate and your town" and call up the top three on the list. Request to speak to the managing broker and ask for the top 3 listing agents. Make appointments with all three listing agents for a listing presentation.


Compare "listing presentations." Ask the agents to create a listing presentation, including: a comparative market analysis of recent sales and listings of similar homes in your area, with listing date, sale date, and list and selling price; their promotional plan for your home; suggested selling price; and a net proceeds sheet detailing your gain under different financing and commission scenarios.


Choose someone you like. This is a close, sometimes emotional, relationship, so choose an agent whose personality is compatible with yours. A proven sales record is more important than finding a friend for life, but be sure that you're comfortable with your agent, share basic habits, and communicate in the same language.


What Not to Look for
Here are a few things that should not be an emphasis in your search for a good listing agent:

The size of an agency is less important than its record of sales, longevity in the area, and an atmosphere of support within the agency. Ask whether the firm uses up-to-date computer technology, which may enhance marketing opportunities.

Don't automatically go with the agent who suggests the highest selling price for your home; numbers are cheap if your home is priced too high for the market. If you're tempted by dollar signs, phone two other agents and ask for a reality check. Some agents price unrealistically high in order to get your listing and later have to drop the price over and over.

Curiously low commission. There is no legal standard for agent commissions, and there are lots of ways to approach a commission percentage. But if you get excited about one agent's 4% fee in a market whose standard is 6%, consider what services (s)he's cutting to stay competitive.