Max Eydelman

Dear Active Rainers,

We are excited about the newly improved Drag-and-Drop Furniture Planner that's included with every Picture Plan. Here's a direct link so that you can play with it yourself: http://vis-home.floorplanner.com/v291685

Besides improving the look of the furniture planner, each Picture Plan now includes a 3D rendering like this one:

The furniture planner is included with every Picture Plan, like this one: www.vis-home.com/demo1

Each Picture Plan includes:

* An Unlimited number of Professional Photographs - giving you complete control over what your buyers see.

* A Drag-and-Drop Furniture Planner - builds a buyer's emotional connection with your listing by planning their own furniture inside your listing.

* An Improved 3-D Rendering of your Picture Plan - check it out here: http://www.vis-home.com/3d

* A Neighborhood Amenity Map - real world reviews of businesses surrounding your listing to help buyers envision their lives there.

* 3-Click Craigslist Posting - exposes a professional eflyer promoting you and your listings for free!

* Custom Description for every photo - drawing buyers attention to room details they would have missed otherwise.

Considering the unparallel value Picture Plans give you, the price can't be beat. You get unlimited photographs, a floorplan, and all the features listed above for less that $85 on a 1000 sq ft listing.

Our pricing is determined by square footage, and you can get access to special discounts by joining our Facebook group: http://www.facebook.com/pages/Chicago-IL/Vis-Home/88818617573?ref=ts

-Max

Max Eydelman

847.997.1535

www.vis-home.com

Recently, I was talking with a friend from New York about why real estate prices are falling nationwide. The conversation turned to a discussion about why some cities felt the pain more so than others.

He advanced the theory that it was all due to sub-prime mortgages - the higher the percentage of all mortgages in a given metro area, the higher the foreclosure/short sale rate and the greater the price decline.

I agreed that this factor impacts the number of properties entering the market, but the price is also largely impacted by the number of buyers. And buyer confidence, I think, can be well measured by the unemployment rate.

After I hung up, I thought more about it and did a bit of internet sleuthing the results of which are below. Which of these factors do you think is more important?

As more listings are input into the MLSs, the question remains - who will buy them?

The NAR predicts that this season's first-time buyers will comprise the largest share of total home buyers. According to the same study released in August 2008,

41% of all homes sold last season were bought by first-time buyers.

Furthermore, the average first-time buyer was 30 years old – 12 months younger than the first time buyers in 2007. In leiu of the recent dramatic downturn in the financial markets, this trend is sure to continue growing. These younger buyers have less invested in the market (through 401ks, etc.) and therefore rely less on their investments for income. They've remained relatively immune to the financial crisis and view the drop in housing prices as an opportunity to buy. In contrast, older buyers whose net assets have taken a significant hit in the past few months, are more skittish.

With this new younger market's buying power and importance increasing, how do you ensure that these buyers learn about your listings?

When asked where they first learned about the home purchased, 34% of all buyers from July 07 – June 08 said a real estate agent; 32% the Internet; 15% from yard signs; 7% from a friend, neighbor or relative; 7% from home builders; 3% a print or newspaper ad; 2% directly from the seller; and 1% a home book or magazine. 84% of all homebuyers begin their search online - but that already impressive percentage is even higher with first-time buyers.

Since the objective of listing marketing (MLS posting, newspaper advertisements, etc.) is always to get potential buyers to see the property in person, your marketing budget should reflect that reality. You should spend more money on exposing your listings to other brokers and advertising online and less on print ads in newspapers and magazines.

The best way to quantify the usefulness of any internet presentation is it’s “stickiness” – how long a visitor is likely to interact with it. This requires that the presentation not only contain relevant content, but be engaging enough to keep the visitor's attention. A typical online visitor spends 45 seconds to a minute looking at a traditional virtual tour, 2-3 minutes with an interactive floorplan and 4-5 minutes looking at a Picture Plan.

A Picture Plan includes a floorplan integrated with an unlimited number of professional photographs, a drag-and-drop furniture planner AND a neighborhood amenity map with real world reviews. You can check out a sample Picture Plan here:

www.vis-home.com/demo1

With tools like a 3-Click Craigslist e-Flyer (http://chicago.craigslist.org/search/rea?query=interactive+floorplan&minAsk=min&maxAsk=max&bedrooms=) and statistical analysis tools, Picture Plans are an incredible value at under $100 for an average condominium - you can learn more at chicagopictureplans.com.

What have you found to be the profile of the new buyer?

We are very excited to announce the SellTheDamnListing.com $85 sale of our interactive Picture Plans: www.vis-home.com/demo1

Each Picture Plan includes an unlimited number of photographs, a drag-and-drop furniture planner and our new neighborhood amenity map - for only $85. Go to ChicagoPicturePlans.com or call 877.847.8077 to learn the details of this offer.

* An Unlimited number of Professional Photographs - giving you complete control over what your buyers see

* A Drag-and-Drop Furniture Planner - convinces your buyers online that their furniture fits your listing

* 3-Click Craigslist Posting Procedure - posts a professional eflyer promoting you and your listings for free!

* A Neighborhood Amenity Map to help your buyers envision their lives at your listing's neighborhood.

* Customized Description for every photo - drawing buyers attention to room details they would have missed otherwise

* A 3-D rendering of your Picture Plan - which traditionally would cost hundreds of dollars

Get complete information and claim your disount now by visiting ChicagoPicturePlans.com or calling 877.847.8077 now.