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About Passaic County, NJ

Realtors, Home Stagers, Mortgage Brokers - Are You Targeting The Correct Demographic?

Kate Case ~ Kate's Home Staging  ~ RESA  ~ ASHSR ~ NJ NAR Affiliate : Home Stager in Tuxedo, NY

With home prices being at their lowest level in eight year and the foreclosure mess appearing to take longer than anyone expected to rebound, who is actually purchasing a home in this market?

Well, HGTV will have you believe that every potential home buyer wants a home that is perfect and "move-in" ready. HGTV will also have you believe that you can transform a severely decrepit home in two days for under $2,000. Well, HGTV is not completely wrong but preparing and marketing a home does take a bit more work.

According to the National Association of Realtor's Profile of Home Buyers and Seller (2009), the typical first-time home buyer was just 30 years old with a medium income of $61,6000. First time buyers comprised a 47% of the home sales in 2009. The typical repeat buyer was 48 years old with a salary of $88,000.

New home purchases were at the lowest level in eight years. The typical home purchase was 1,800 square feet in size and is 18 years old. 78% of the homes purchases were single family homes.

The median home prices were also lower than I expected:

- Northeast Region ~ $210,000 median home price

- Midwest Region ~ $158,000 median home price

- South Region ~ $175,000 median home price

- West Region ~ $240,000 median home price

94% of potential home buyers used the Internet to search for a home in 2009. This number seems to be increasing every year. The importance of technology cannot be ignored when marketing a home or marketing to a potential home buyer.

With the average first time home buyer being 30 years old and very technology savvy, this may also explain 94% home Internet search numbers. The tax incentives for first time home buyers has had an impact; with the tax incentive being extended until April (and the inclusion of home owners) hopefully more first time home buyers will enter the home ownership arena.

The typical home sold was almost 20 years old and most likely in need of some upgrades and home staging. I have always heard real estate is a young market, and our target demographic appears to be a 30 year old buyer! Is there anything you would change to better reach your target market?

-Kate

Kate's Home Staging and Redesign serves Rockland County and Orange County of New York, Passaic County and Bergen County of New Jersey. We specialize in home staging, vacant home staging, home decorating, interior design, custom wood signs, virtual shows, semi-custom window coverings, and color consultations. Please visit http://www.kateshomestaging.com or call 845-538-3623 for more information.

Charity Fundraiser Dinner Date: Nov. 4th, 2009

BERNARD (Bernie) Hartigan: Mortgage Company in Hoboken, NJ

Christopher DiMartino is a 3 year old boy from West Paterson, New Jersey diagnosed with Rhabdomyosarcoma Cancer. Sarcomas are rare types of cancer that is typically diagnosed in children. They develop in the supporting structures of the body, such as bone, muscle, or cartilage. Surgery has been successful on the removal of the Sarcoma however costly Chemotherapy and Radiation treat-ment is necessary for Christopher at Hackensack University Medi-cal Center Hospital located in Hackensack, NJ

Little Christopher is a brave amazing boy, full of life. Despite the cancer his happiness and energy prevail.

Today's tough economic conditions make it difficult for Christo-pher's parents to meet those needs without help from people like you. We are writing you to invite your business to donate an item or gift certificate for the charity auction dinner taking place on Novem-ber 4th 2009 at The Brownstone.

I thank you for your time and consideration. We look forward to whatever support you can provide. If you require additional infor-mation please contact us and we will be happy to answer any ques-tions you may have.

Any monetary donation will be greatly appreciated.

Sincerely yours,

Friends and Family of the DiMartino Family

The Brownstone

351 W. Broadway

Paterson, NJ 07522

(973) 595-8582

Tickets $80 per person

Dinner, Dancing, Open Bar

Bernard Hartigan

4 Wood Hollow Road

Parsippany, NJ 07054

Office 973-447-4406 Extension 202

Fax 973-463-4224

Cell 973-699-0378

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Home Staging Secrets to Sell Your Home

Kate Case ~ Kate's Home Staging  ~ RESA  ~ ASHSR ~ NJ NAR Affiliate : Home Stager in Tuxedo, NY

Even wonder why some homes draw in tons of buyers, while other homes just sit on the market for months, even years? There are several factors that will sell a home in today's difficult market, the price of your home needs to be competitve, your home's location, and your home's appearance (the inside and the outside).

In order to make all your rooms appear large and inviting, all additional furniture and clutter must be removed from every room before you place your home on the market. A potential buyer will even look in your master bedroom closet, bathroom vanity, and kitchen pantry. Everything needs to be organized and anything you have not used in years should be thrown away.

Any dark window drapes or shades need to be removed before you take any pictures to be placed online to try and sell your home. You blinds need to be cleaned and all your windows need to be washed. A dirty window will prevent light from entering the rooms and the rooms can appear dark and uninviting.

You outside landscape needs to be kept up even during the winter months. If it snows, all walkways needs to cleared off immediately and all outside lights should be replaced with the highest wattage that is permitted so your home shines at night. In the Spring and Fall, new mulch should always be applied to any beds to make then pop. Also, when you place your home on the market for sale, always leave a light during the night hours to make sure any potential buyers can see your house number.

The wall colors need to flow from room to room and should compliment each other. When you are selling a home, it is best to stick with more neutral colors (e.g. sage green, light yellow) to appeal to a larger buyer audience.

All your room accessories need to be larger to show up nicely online. One rule most home stagers use when preparing a home for a real estate open house, is not to use any accessories that are smaller than a cantelope. I agree with this rule and apply it as well when staging homes for sale.

All of the above steps need to be done before any digital pictures are taken. Today, over 85% of potential home buyers are searching for a new home on the Internet. Your home's online MLS presence needs to show how great your home really is. Make sure all your pictures are bright and taken from correct angles. If you need help with this ask your Realtor or local home stager. Homes that have 20 or more pictures online tend to generate the most traffic, this is another important fact to consider.

Good luck with your home sale and remember to prepare your home before you take any digital pictures.

-Kate

Kate's Home Staging and Redesign now sells semi-custom window coverings at discount prices. Our window coverings include roman shades, Levolor and Dynasty blinds, faux wood blinds, bamboo blinds, woven wood blinds, cornices, valances, sheers, and drapes. Our roman shades can be ordered in 100% pure silk, linen, cotton, or designer fabric. We also offer Benjamin Moore color consultations and test color boards, interior decorating, home staging, and redesign. Please visit http://www.kateshomestaging.com for more info or call 845-538-3623. All window covering appointments include a free 30 minute design consultation for the same room. We serve Passaic County and Bergen County of New Jersey and Rockland County and Orange County of New York, basically the lower Hudson Valley. We are an affiliate member of the Passaic County of Realtors, a member of RESA, ASHSR.

2010 Color Trends - What Color Should I Paint My Walls?

Kate Case ~ Kate's Home Staging  ~ RESA  ~ ASHSR ~ NJ NAR Affiliate : Home Stager in Tuxedo, NY

Well, according to www.decoratorsecrets.com, the color for 2010 is YELLOW. Yellow is the color that makes us think of warm sunshine and bright happy spring days. Yellow is a primary color, one of three primary colors and when mixed the primary colors will make up the basis for the other colors in the spectrum.

yellow

Light lavender is another color being recommended for bedrooms. Since purple is often associated with royalty this may be a "trick" to try and help all of us in this slow economy feel better when we go to sleep in our purple bedroom.

Gray has made it on the list again. I am pretty sure, I saw this mentioned last year somewhere also as a new neutral color to try and replace the beige color that has been around forever. Most people still prefer beige, it tends to blend better with wood furniture and greenery.

Another one of my favorite sites for color advice is MyPerfectColor.com and this site reports Benjamin Moore HC-35 Powell Buff as the top selling paint.

benjamin moore color This color certainly looks like a beige to me!

Going with the latest color trend is never really the best advice when you are staging a home. Since most home owners paint their walls every five to ten years (my opinion), you need to make sure when you suggest a wall paint color that your client can live with this color for the next 5 years.

Before you pick a wall paint color, there are a few thing to consider:

1.) The size of the room. In a smaller room, you will want to go with a lighter wall color to make the wall appear to recede.

2.) The amount of natural light in the room. Sunlight is reflective, so a room with six very large windows may need a paint color that is a little darker.

3.) The ceiling. I like to paint ceilings a lighter shade of paint as the walls as long as the room is large enough to support an added design element such as this.

4.) The style of the furniture in the room you are painting. The wall paint color needs to complement your decor.

5.) The adjoining rooms. The wall paint color needs to also complement the paint in the adjoining room, this is how you create a well put together home.

6.) The taste of your home owner - if this is an interior design job. If your home owner is planning on living in this home for the next 10 years, she/he can basically paint the walls any color they want to. Remember, an interior design job is completely different that a staging job and should be based on the home owner's unique taste's.

When in doubt of the color you want to select, you should paint color boards and look at them during different times of the day and in different lights. I recommend NEVER to paint directly on a client's wall, why leave a mess on a client's wall when you can use a paint board. You can order small boards on the MyPerfectColor website, and use blue painters tape to secure it to the wall or ceiling.

I do not see beige going anywhere in the home staging world, it is such a nice neutral that is a better option than a stark white wall.

What are your thoughts?

-Kate

Kate's Home Staging and Redesign now sells semi-custom window coverings at discount prices. Our window coverings include roman shades, Levolor and Dynasty blinds, faux wood blinds, bamboo blinds, woven wood blinds, cornices, valances, sheers, and drapes. Our roman shades can be ordered in 100% pure silk, linen, cotton, or designer fabric. We also offer Benjamin Moore color consultations and test color boards, interior decorating, home staging, and redesign. Please visit http://www.kateshomestaging.com for more info or call 845-538-3623. All window covering appointments include a free 30 minute design consultation for the same room. We serve Passaic County and Bergen County of New Jersey. We are an affiliate member of the Passaic County of Realtors.

It's a go for new Justice Complex in Little Falls

Jim Albano / North Jersey Real Estate Team -  Jean-Marie Vantuno / Realtors®: Real Estate Agent in Little Falls, NJ

It's official... The Little Falls Township Council approved a construction plan for the new Justice Complex. The Complex will house both the Police Department and Municipal Court and it will be attached to the existing Township Municipal Building.

The plan would exceed the $4.4 million the township borrowed for the work by only $300,000 whereas a competing plan would have overrun that number by $900,000.

A multitude of safety violations at the current Police and Municipal Court building on Stevens Avenue - built in 1914 - made the new facility a necessity.

39 E Main St.

Little Falls, NJ 07424

973-256-0303 ext 218

www.PrudentialRealEstateTeam.com

www.YourHomeNorthJersey.com