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About Stafford Township's Forest Ridge Estates

How Builders Price New Construction Homes

Robert McLaughlin: Real Estate Agent in Lacey Township, NJ

I am the listing agent for new construction in Stafford Township, New Jersey. The development is Forest Ridge Estates http://www.homesforsaleinstaffordnj.com and when complete will have 24 homes on two cul-de-sac streets. Unlike many builders in the area the builder has decided to price all the upgrades in the starting price. Many of the other local builders have priced the new homes with no upgrades and have a lower (can advertise lower) starting price.
What do you think is a more effective pricing strategy? So far the reaction to this has been very interesting.