Union, NJ

Selling real estate is like waiting to popcorn to pop. Right at the moment when the client heats up and decides to buy or sell, you want to be the first person that they think about and contact.

Oftentimes, you encounter a client that you immediately connect with; they have "good" credit; the means and a sense of urgency to buy or sell, but since this is the biggest, financial decision most people ever make, they (potential and future clients) need time to get it right.

Time is a manageable and sometimes predictable variable Realtors can use to fill their pipeline with great clients.

One of the programs that I use to remain in constant contact with current and past clients, current prospects, and even my centers of influence is Constant Contact, which is a popular entry-level, web-based service for the creation, distribution and management of email newsletters.

Constant Contact is optimized for non-techies who want a fast email promotions. Over 90,000 small businesses, associations, non-profit organizations and Realtors are said to be utilizing their online service. If you are familiar with any word processing program, you can easily use constant contact for your email marketing campaigns.

Constant Contact provides easy-to-use tools for developing attractive email newsletters, managing email lists, and handling distribution issues (compliance with spam laws, bounces, unsubscribes and filters). It also provides tracking tools and reports for evaluating results.

Such a powerful tool is free for 60 days and basic membership is merely $15 per month; it's free for small business owners with less than 50 contacts.

Even still, for $15 a month compare to hundreds if not thousands of dollars that one might spend in direct mail or some other form of advertising, you get the most bang for your buck.

Because since email marketing is so cost effective, you should know that people are swamped with email promotions. The trick for realtors is to create very specific groups or contact types; send the contact what they want to hear and what they are interested in (generally this includes autoemails of property listings) and try to keep emails short and sweet.

If you've been in the business for more than a year, it is likely that you have a website with some great content. You've paid monthly for professional writers to generate this content for you. One of the ways to you service your existing clientele and get traffic to your site is to provide emails of one topic, one paragraph, and a link to your site so that your contact knows where to get more information.

For tips like the one above, visit BizIntros.com TONIGHT, June 23rd 9p.m. EST for a Live Chat discussion on Constant Contact and email campaigns. Click on Live Chat on the upper right hand corner, next to instant messager,and bookmark; wait for the chat manager to pop up and select the room called Marketing techniques.

Mortgage Interest Rates*

Rates as of Tuesday, 23rd June, 2009:

Conforming APR Payment per $1,000 Jumbo APR Payment per $1,000 30 Year Fixed 5.75% 5.835% $5.84 6.25% 6.515% $6.16 15 Year Fixed 5.25% 5.389% $8.04 6% 6.437% $8.44 30 Year FHA 5.75% 6.432% $5.84 5.75% 6.120% $5.84 5 Year Arm 5.125% 5.207% $5.44 5.5% 5.753% $5.68

*Rates are subject to change due to market fluctuations and borrower's eligibility.

If you or anyone you know are in need of mortgage financing, give me a call direct at 908 868 0685 or email me at erodriguez@arkmortgage.com

Mortgage Interest Rates*

Rates as of Monday, 22nd June, 2009:

Conforming APR Payment per $1,000 Jumbo APR Payment per $1,000 30 Year Fixed 5.875% 5.959% $5.92 6.625% 6.799% $6.40 15 Year Fixed 5.5% 5.640% $8.17 6.25% 6.532% $8.57 30 Year FHA 5.75% 6.432% $5.84 6.624% 6.798% $6.40 5 Year Arm 5.625% 5.708% $5.76 5.25% 5.410% $5.52

*Rates are subject to change due to market fluctuations and borrower's eligibility.

If you or anyone you know is in need of mortgage financing, give me a call direct at 908 868 0685 or email me at erodriguez@arkmortgage.com.

I am a Master Salesperson. As Such, I am always guided to say and do the things that contribute to my success. Each day, I walk and talk like the master salesperson that I am. . .This is part of an affirmation that I learned from my Sweathogs training, which was an intense 9 week brain brusier, group real estate training conducted by Ed Escobar. I am, all of a sudden, busier than I could have imagined just two weeks into the new year.

I spent at least a year networking and finally the referrals are coming in, which is a great supplement to my daily prospecting activities.

I thought that since this is my first blog entry, I would divulge some of my secrets that might you help in your real estate business. Of course, what works for me, may not work for you. So, be patient. Try, tweak, rinse and repeat.

1. I have a commanding web presence. I have two website working for me with lead capturing systems in place so that I can meet both buyers and sellers. $200 per month or $2400 for the year, ROI $10,000-$20,000.

2. I work open houses. I hold as many as I can for an opportunity to meet people (I've sold two of my own open houses myself and the trick is to PRICE IT RIGHT i.e. creating value so that buyers can pull the trigger).

3. I cold call a neighborhood only when I have something positive to say.

4. I work FSBO leads. After contacting 3 Fsbo's, maybe 1-2 listing presentations later, I can convert one listing into business (Call FSBOs and Expireds-1 hour per your business day). you have to have the inventory to get the business. Listings are still the name of the gave. I have a personal goal. I am not be able to sell the listing. This happens only when the seller decides to not price it right or not sell in general. I am fortunate to close one buyer lead from each listing I've ever had. So, you have to have the inventory.

5. When I work as a buyer's agent, I conduct a buyer's consultation and ask the hard questions. I want to know how much money my clients have to make the deal happen. I might not need to know specifics, but I find out enough so that I get them into a house that makes them a successful homeower.

I know what you are thinking writing about now. How simple? Yes, I keep things simple. There's so much other there to make life complicated, why add to the mix? I uncomplicate things so that people know what to expect from me.

For an sample of the Sweathogs Training, visit my Biz Networking site called BizIntros.com. Join for free and listen to a sample of Ed Escobar. I encourage you to buy additional CDs from his site and even attend one or more of his training sessions. It's simply that GOOD!