![]() |
|
|
When all they really wanted was a glass of water. My listing presentation; there in my own office I opened up the fire hose of real estate information on potential listing clients. I drenched them with data and days on market and all they wanted was an update on our market and some help marketing their home - it was listed been for nearly a year with another Realtor. Maybe they need a sip of encouragement and hope to.
I was glad they called me; I know the house an offered to meet with them the next day at their home. They had holiday guests and so we scheduled an appointment a week later. That is where I made my first mistake - I had too long to think about it.
And I want this listing, it's an area I have farmed, good curb appeal, really no excuses in any other market excepting the old list price. And there was my second mistake. I had a week to find ways to convince them that they were about 20% high, maybe more if some of those pending sales close where I think they will.
The old list price made me more than a little uncomfortable, which led to my third mistake, I was anxious about my listing presentation. Why? Was it the market and I need the business, was it knowing the competition would be working hard to get this listing? Usually I am calm and confident in these situations - this one rattled me.
That's no excuse for being nervous, and I needed that data to confirm a price range, but there I did it...hit them will a full pressure fire hose 10 page market analysis.
Fortunately this patient husband and wife listened - and I stopped talking on about page 2 and let them ask me some questions about what I would do to sell their house. They knew they were overpriced. I did ask them if the were ready to put their house on the market again - they wanted to interview another Realtor before they made a decision.
So we will see what happens, my marketing plan is internet heavy and for all my intensity I do hope they take away the importance of that from my proposal. I'll follow up with a short low pressure phone call in a few days.
Thanks to Active Rain I feel better having written this, and thanks to you for reading I look forward to your comments!
Kent Davis
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
Powered by the ActiveRain Real Estate Network
© 2010 ActiveRain Corp. All Rights Reserved