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The Value of Custom Content

11-22-11

Ron Cohen: Real Estate Brokerage in Forest Hills, NY

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Office: (718) 530-0546

Today free access and information has been unleashed upon the computer screens, tablets, and mobile devices of the world. Multiple Listing Services across the country have allowed both Realtors and third parties to aggregate each other's data creating a gridlock of websites that regurgitate exactly the same aggregated information. We've gone from creating value by offering access to data and information to blasting that once guarded commodity all over the web thus eliminating any advantage any one Realtor may have had by possessing that information.

There are some who believe free access to listing information needs to be restricted in order to restore the value of those who possess it. I firmly believe that any attempt to suppress the free flow of information is both foolish and futile. Instead, Realtors should look for ways to increase the quality of their own information. For example, when photographing a listing, one agent may run through the motions by taking photos because that’s what they've been told to do. We've all seen the kitchen shots, sinks full of dirty dishes, and the living room shots with the agent's flash and reflection in the mirror. Another agent who understands the importance of detail and quality might be more diligent in taking photos that will impress and attract the right attention. There are also many agents who still write property descriptions as if they're writing classified ads. Other agents who care about detail and quality write comprehensive property descriptions that contain information not just about the property but also the surrounding community. The description contains material that is not just pulled from data pools but is custom made for that specific property by the agent. Creating custom content makes a huge difference. Huge! And the more we disseminate our products all over the web the easier it becomes for the consumer to see the difference between quality....and crap! Value is no longer one who possesses information. Value is one who creates and distributes the best information.

For more information about how to set yourself apart through creative innovation, contact Ron Cohen @ Ron.Cohen@GothamWest.com

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One bedroom co-op apartments that sold. Third quarter of 2011 in Forest Hills, NY.

10-08-11

Ron Cohen

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Office: (718) 530-0546

Address	Original Price	Sold Price	On the market	% Difference
71-11 Yellowstone Blvd. #2S	$155,000	$150,000	237	3.2%
76-36 113 St. #2U	$169,000	$169,000	125	0%
67-38 108 St. # C12	$170,000	$165,000	56	2.9%
66-01 Burns St. 3K	$172,500	$170,000	72	1.5%
102-17 64 Rd. #3H	$179,000	$173,000	33	3.4%
65-45 Yellowstone Blvd. #6G	$185,000	$182,000	25	1.6%
102-10 66 Rd. #3K	$188,000	$180,000	159	4.3%
102-35 67 Rd.# 6M	$188,888	$180,000	55	4.7%
67-50 Thornton Pl. # 1S	$189,000	$180,000	72	4.8%
105-20 66 Ave. #4F	$189,900	$180,000	20	5.2%
72-61 113 St. #5K	$195,000	$195,000	45	0%
99-21 67 Rd. #8A	$199,000	$177,000	80	11.1%
105-38 64 Rd. #2N	$199,000	$190,000	34	4.5%
66-10 Yellowstone Blvd. #6C	$199,000	$177,000	34	11.1%
68-37 108 St. #2J	$199,000	$199,000	79	0%
77-14 113 St. #5P	$199,900	$199,000	110	.5%
67-71 Yellowstone Blvd. #6O	$209,000	$206,000	121	1.4%
77-15 113 St. #2K	$217,000	$210,000	57	3.2%
104-20 68 Dr. #B24	$225,000	$220,000	46	2.2%
102-30 66 Rd. #3A	$228,000	$215,000	83	5.7%
99-45 67 Rd. #208	$229,900	$215,000	123	6.5%
105-10 72 Rd. #301	$239,000	$227,500	60	4.8%
110-20 71 Ave. #403	$244,000	$235,500	57	3.5%
102-10 66 Rd. #7K	$249,000	$215,000	48	13.7%
6 Burns St. #215	$249,000	$234,000	63	6%
73-20 Austin St.#4O	$279,000	$265,000	52	5%
111-15 75 Ave. #5O	$285,000	$270,000	66	5.3%
4 Dartmouth #211	$289,000	$280,000	112	3.1%

Number of Sales: 28

Average asking price: $211,431

Average selling price: $196,750

Average days on the market: 76

Please remember that these numbers are averages. The value of your Forest Hills co-op depends on its own individual characteristics. A detailed analysis of your apartment would be necessary to determine its value.

Ron Cohen

Licensed Real Estate Broker

Gotham West Realty, LLC

Ron.Cohen@gothamwest.com

http://www.gothamwest.com

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Gotham West Realty Proudly Supports The Forest Hills Volunteer Ambulance Corps.

09-08-11

Ron Cohen

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Office: (718) 530-0546

Who they are: The Forest Hills Volunteer Ambulance Corps, an all Volunteer non-profit EMS agency, is licensed by the NYS Department of Health to provide emergency medical services to the communities of Forest Hills & Rego Park, Queens.

Why we support them: Gotham West Realty proudly supports the FHVAC and it's members who act selflessly and put themselves in harm's way to help those in their greatest times of need. Their acts of courage and bravery set a shining example of true public service and social responsibility.

What you can do: Please join Gotham West Realty in supporting this public service by volunteering your time, service, or financial contribution. Also please join the FHVAC and the community in remembering those who lost their lives on September 11th including FHVAC member of service, Richard Allen Perlman, who was last seen carrying an injured person from the burning tower right before it collapsed. The Corps. will commemorate the 10th anniversary of that fateful day on September 11th @ 5pm in front of their headquarters located at 92-29 Metropolitan Avenue in Forest Hills, NY.

For more information about how you may contribute, please visit:
www.FHVAC.org

or email:
Ron.Cohen@gothamwest.com

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Just Sold in Forest Hills, NY

04-25-11

Ron Cohen

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Office: (718) 530-0546

Just Sold!

110-20 71st Avenue. Forest Hills, NY

We just sold a nice one bedroom apartment in The Majestic Co-op located at 110-20 71 Ave. This co-op was built in 1951 and features a full time doorman, cellar storage, and a much needed parking garage. Washer & dryer hookups are permitted in the apartments as are pets. One of the best features, however, is the Majestic's close proximity to the Subway. The E & F 71st & Continental station is just one block away. Also nearby is the Long Island Railroad, Forest Hills Station at Station Square.

The apartment iself was bright, & modern. Some feautures included an updated kitchen and bath, an extra large bedroom with his and her's closets, and glowing hardwood floors throughout the apartment. The apartment was very well maintained and showed very nicely.

Original Listing Price: $245K

Selling Price: $230K

Days on the market: 176

Marketing a home requires diligence and attention to detail. Contact me today to schedule a consultation. We'll discuss the best way to position your home in this extremely competitive market.

Ron Cohen, CRB Lic. Real Estate Broker

Gotham West Realty, LLC

718-530-0546 Gothamrealty@gmail.com

http://www.GothamWest.com