You've made the decision to sell your house. You will soon realize that now is the time to prepare yourself to move into the marketing mode because you will soon be presenting your home to your market...the home buyer.
Getting Mentally Prepared
Your home has become a product. It can be difficult to think of a home as a mere product, but it helps to do this in order to get top dollar and sell it in a reasonable amount of time.
• That product is your house. Your home will become the new residence you choose - how exciting!
• You want to sell that product.
• As with any product for sale, your house will have to be marketed.
• Before you can market it, you must determine how you will package it.
• You want to package your house so that it is attractive to customers (in this case, the home Buyer) because you want them to choose your house and not the competition.
• To gain an edge in your marketplace, you must be priced right and look better than the competition. Quite possibly the best way to package your house and gain that competitive edge is to stage it.
Staging - Recipe For a Sale
There are 6 main ingredients that make up the sale of your home:
1. LOCATION We usually cannot move a home! To quote the favorite phrase of appraisers, "Location, location, location!" The pricing of your home must reflect its location.
2. CONDITION The upkeep and good condition of your property is crucial to obtain the highest value for your home in any given market at any given time. The pricing of your property must reflect its condition.
3. PRICE Price is the number one factor in the sale of a home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship to the other five ingredients, and is the most important of all.
4. TERMS The more terms available on your property the more potential buyers you reach. The pricing of your property must reflect the current status of the market.
5. THE MARKET i.e., Interest rates, competition, and the economy all make up and influence the state of the market when you sell your home. The pricing of your property must reflect the current status of the market.
6. STAGING Homes that are prepared for sale sell quicker and/or for more money! Staging will immediately give your property a marketing edge in any market.
When all of the above ingredients are in agreement...we have a sale. If just one of them is out of line, it will take a longer time to sell and...the more ingredients that are out of line, the longer it will take before the sale of your home takes place.
According to Allison Segreto an Accredited Staging Professional, the top 10 benefits of home staging include:
1. Faster Sales Time - Reduce Time on Market
2. Best Sales Price
3. Professional Image - staged homes look better in print and internet advertising.
4. Great Market Differentiator
5. Distinct Marketing Advantage over non-staged homes
6. Attract a broader range of buyers - staged homes are more appealing and are recognized as the best properties to see.
7. Buyers view staged homes as well cared for properties.
8. Building Inspectors view staged homes as cared for properties.
9. Appraisers are more likely to appraise staged homes at full value.
10. Tax Advantages - staging may be tax deductible as a service done to specifically prepare your home for sale.
When you work with an Accredited Staging Professional you expect them to help you prepare your house for sale so it shows better than the competition.
With your staged home on the market, you can be sure you'll be moving ...and when you move you'll need to pack...so just pack up early! Because...
Staged homes will usually sell for more money and in a quicker amount of time. This is usually the goal of every home seller.
If you are thinking about selling your home and would like to learn more about the staging process please contact Allison Segreto an Accredited Staging Professional at 845-528-2444 or visit her web site at www.MissionOrganizationNY.com.
