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Dayton, OH

Strategies for Selling your Home in Today's Market

Tammy Mercado: Home Stager in Centerville, OH

flowerdressed to market logo "is your house Dressed to Market?"

Even though the market is slowly turning in the "right direction", it still has a LONG way to go. Sellers are having a hard time getting enough money out of their home. This is nothing new, we all know of this problem but some of us don't know how to deal with it when selling your house.

It does not have to cost a lot of money to take measures to make your property more valuable, more desirable. Bottom line, when you decide to sell your house your next decision should be what are my steps to take to prepare it for the market. Your goal should be to dress your house to make people fall in love with it.

There are 3 things that you must consider when selling your house:

1. Product, how does your house present itself, is it "Dressed to Market"?

2. Price, is your house at the right price point for the neighborhood, current condition?

3. Presentation, is your Realtor marketing your house to its full potential?

Curb Appeal, does your property have it?

First impressions are critical. If the outside of your house doesn't look nice, then some buyers might be tempted to drive right on by. Buyers are likely to jump in their car and just drive through neighborhoods that they can see themselves moving to. If the exterior of a house looks horrible, they will be less likely to contact their Realtor and ask to see the house.

Do not have things outside that shouldn't be outside. Keep trash barrels out of sight. Be sure that your mailbox is clean, not rusted. The yard should be trimmed on a regular basis and keep shrubs looking neat. Too much landscaping can be a bad thing. Thin it out if need be. Weeds, really...no way.

Front doors say a lot. Put a fresh coat of paint or stain on it. Change the color to change the look of your porch. Put some flowers or something for the current season on the porch to make it seem inviting.

Clutter, clear it!

While you love your personal photos hanging on the wall or sitting out on furniture, the buyer does not. I am guilty myself. I have several photos of my family all over my home. But when you are getting ready to sell, get rid of anything that says that it is your house. So not only do you want to put away those photos but also anything else that is personal, i.e. diplomas, souvenirs, trophies, etc.

Don't have furniture blocking flow in a room or making the room appear to be too small. Get rid of unneeded furniture.

Other small changes can also make a big difference. Paint color & minor flaws are easy fixes that can make a big difference. Just by changing the wall color you can freshen up the look of a room. Do you have dirty baseboards, caulking that needs re-done, or drywall blemishes? All of these things can appear to be major by looking at them, fortunately, they are not hard to fix.

Is your house naked?

Please don't show it naked. If there isn't furniture in a house then there is not much for the buyers' eyes to stop and look at. Vacant house showings are much quicker than a fully furnished house. If a builder is selling a new market home, they have them fully furnished and looking very cozy and live-able. There is a reason for that.

Consult a home stager to work with you to provide the furnishings at a monthly rental price. Give the buyers something to look at.

Stinky houses don't sell

Does your house pass the smell test? Unfortunately, as much as your pet is a beloved part of the family he/she may leave a lingering odor that non-pet owners do not appreciate and therefore your buyer pool is reduced even more.

Do you love to cook with garlic? Many food odors can linger in the air as well as smoke. Try and refrain from smoking in the house while it is on the market. Keep the garbage empty and occasionally grind up an orange peel in your garbage disposal to keep it smelling nice.

You can easily purchase a coffee mug warmer and warm scented oil or scented tart in a glass bowl to infuse a pleasant smell throughout the house. Be careful on the scent that you choose. Do not let it overwhelm the space.

Who is marketing your house?

There are so many Realtors out there, how do you choose? The old fashioned way still works great. Ask all of your family, friends, neighbors...who do they recommend? You could also turn to the Internet. There are so many avenues to get into contact with a Realtor online. Or, if you plan to do it yourself, there are companies like ForSaleByOwner that will give you the tools to do so.

This is a lot to think about but so is selling your house. Why not take some time and prepare it for market in order to make the most money in the process.

GOOD LUCK! make it fun!

"is your house Dressed to Market?"

Making your home a Buyer's Desire!

Debra Ghysels: Home Stager in Dayton, OH

Making sure your presentation justifies the price!

A quick tip for staging your home!

Market View Point: what the buyer sees first.

Selling Feature: the feature that makes the room uniquely desirable

Be sure the buyer sees what will best sell the room in the best possible presentation!

In this room, the Market View Point AND the Selling Feature is the fireplace and surrounding windows. However, when everything was white, the fireplace was quite small in appearance, painting the walls enhanced the windows and elongated the fireplace drawing a desirable selling feature to the forefront!

Before Staging After Staging

Ohio September Market Report

Christina Asad Edwards @ www.DaytonOhioHouse.com: Real Estate Agent in Dayton, OH

The September Market Report in Ohio for single family, residential homes in Montgomery and Greene counties (near Wright Patterson Air Force Base) shows the average monthly sales price continues to rise, proof that it has been 4 months since rock bottom. The average sale price / listing price percentage remained at 96%, which is 2% less than the Real Living Realty average. Although prices are increasing, it is not a huge market gain which still makes Southwest Ohio a great place to invest.

SEPTEMBER 2009

  • Homes Sold - 556
  • Average Bedrooms - 3
  • Average Square Footage - 1,694
  • Average Listing Price - $128,245
  • Average Selling Price - $122,730 (96% sale price/listing price)
  • Average Days on Market - 125 (47 days slower than the Real Living average days on market)
  • Homes Sold Price Range $2000 (E of Wayne) - $615,000 (Kettering-W of 48)

SEPTEMBER 2008

  • Homes Sold - 573
  • Average Bedrooms - 3
  • Average Square Footage - 1,625
  • Average Listing Price - $127,100
  • Average Selling Price - $121,768 (96% sale price/listing price)
  • Average Days on Market - 118
  • Homes Sold Price Range $1900 (E of Findlay) - $710,000 (Washington Twp SW)

SEPTEMBER 2007

  • Homes Sold - 617
  • Average Bedrooms - 3
  • Average Square Footage - 1,640
  • Average Listing Price - $130,092
  • Average Selling Price - $125,002 (96% sale price/listing price)
  • Average Days on Market - 110
  • Homes Sold Price Range $2900 (Residence Park) - $1,025,000 (Oakwood)

Christina Asad Edwards, REALTOR
Christina.Asad@RealLiving.com
www.TeamEdwards.info www.DaytonOhioHouse.com
mobile or text 937-205-4741 office 937-573-0082
Real Living Realty - #1 in OHIO!
Realty, Mortgage, Title, Relocation

Oktoberfest in Dayton Ohio

Christina Asad Edwards @ www.DaytonOhioHouse.com: Real Estate Agent in Dayton, OH

Attend Oktoberfest in Dayton Ohio at the Dayton Art Institute located at 456 Belmonte Park North on Friday, September 25th - Sunday, September 27th. Oktoberfest is the largest fund-raising event for The Dayton Art Institute. Advance tickets are $4 for adults and seniors, $2 for students (ages 7-18), and free for children 6 and under. Tickets at the gate are $6 for adults, $4 for seniors (60+), $3 for students (ages 7-18), and FREE for children 6 and under. Friday Preview Party tickets purchased at the gate are $80. For more information, visit http://www.daytonartinstitute.org/events/oktoberfest.html .

Hiring a Home Stager? Dressed to Market, LLC- New...Home Staging Business in Dayton/Centerville, Ohio

Tammy Mercado: Home Stager in Centerville, OH

...Dressed to Market

Dressed to Market...

...Dressed to Market

As soon as you make that decision to sell your home, whether you decide it yourself or if the decision is made for you, many emotions can be/will be sparked. Some of those emotions will be positive ones and others may not be so positive. That is where home staging comes in to help out. By hiring a professional home stager you can reduce the stress that putting your home on the market brings.

Just like I dress a particular way for certain events, your home is no different. OK ladies, think about all your jeans in your closet. You have your jeans that you do yardwork in, jeans that you go to the grocery in and jeans that are nice enough that you will go out to dinner in them. I just mentioned three very different pairs of jeans. Your home can have different looks as well. It looks one way in the middle of the week when you aren't expecting visitors, and your childrens' schedules have you running all over the place. When you are having a dinner party, it is set up to look very different. When your family is visiting and bringing the newest addition to the family, another niece, it may look even more different.

So the point I am trying to make is that when it comes to preparing to present yourself to others, you do similar things to present your home to others.

Think of going to a job interview and putting your house on the market to sell as very similar things. How are they in common??:

1. First Impression, First Impression, First Impression ...need I say more?

2. Buyers of a home can tell in as little as 10 minutes whether or not they can see themselves making on offer on a home. I am sure that the stat is very similar for someone in Human Resources when it comes to making an offer for a job.

3. Almost 70% of all buyers say that they would be prepared to spend more $$ on a house that is in good condition vs. one that needs work. Hiring Managers will offer a larger salary to someone who has experience and a proven track record than someone who will need a lot of training.

4. It comes down to little details like, are your nails groomed and are your shoes clean? Just like with your house, are the baseboards clean and does the shower need caulked?

5. When you walk into an interview you have no idea what you will be up against. Who will you be speaking to? What will the questions be like? You will have a lotof questions before your open house to sell your home. What type of buyers will be coming through? What will they be looking for?

People spend hours upon hours getting ready for a job interview. Putting your house on the market shouldn't be any different. You want to make your house the most appealing product to the biggest number of potential buyers. This could possible be the biggest financial transaction that you ever make, selling your house. Let's make it as rewarding and seamless as possible and get your house...

"DRESSED TO MARKET"