There is much to learn about your real estate business after watching this year's Budweiser Commercial for the Super Bowl.

If you didn’t know, Hockey in Canada is our way of life. The sport no doubt has embraced the hearts of millions. Budweiser not only created probably one of the best Super Bowl commercialsin history, they connected on a level with its audience companies strive to do but don't.

What Budweiser Can Teach You

1. Be Unique and Memorable. Make your marketing strategies completely awesome that people can’t help but tell others about. Don’t settle for second best. Find a marketing strategy that rids your zebra stripes and turns you into a lion.
2. Make a Connection. What is important to your prospective clients? What do they value? How would they want to be treated? What do they need? Research, figure it out and run with it!
3. Add Value to Your Clients. Budweiser gave these recreational hockey players an experience of a lifetime. There is no question Budweiser as a company has affected the lives of these men, while winning the hearts of millions.

Find Your Golden Nugget

Whatever it is you do in your business it is imperative to stand out above the crowd. Be unique. Be You. All the while, finding that little golden nugget that will allow you to make a connection and add value to your clients and prospective clients. Take a look at the man sitting on the ice at the end of the commercial. It is in this moment I got a lump and Budweiser sealed my connection. It was also the first time in my life I have ever saw a commercial make a room full of men silent as they watched the TV with tears in their eyes.

...PRICELESS!

Watch the video here

Do you specialize in an industry that would add value to the real estate market? If so, CreativNess is now accepting applications to become a guest blogger and I would like you to share your voice.

I had an intense discussion over coffee the other day with a friend of mine. During our conversation, I decided to give the Guest blogger option a try. There are many people who work with the real estate industry and as such, could offer value to my readers. So, if you think you have what it takes…keep reading!

Share Your Voice

Do you have a unique take on your particular market niche directly relating to the real estate market? Have some ideas and insight you’d like to share with Sales Representatives, Brokerages and other businesses? Want to receive advertising for your own personal business?

Submit a Proposal

Prior to submitting your request for a CreativNess Guest Blogger, there are some easy guidelines I’d like you to check first.

1. All Guest Blogger requests MUST be your own content. Your own words. Your own voice.
2. Your entry must NOT be previously published. Including your personal site. You may however, link back from your site to mine and your guest post.
3. Ensure your post is visually appealing. Headlines, bullets, one picture, etc is highly recommended.
4. Submitting your request to CreativNess does not guarantee your post being published. I review your request and if I feel your post could be a benefit to my readers, I will more than likely accept it.
5. There is no compensation given for your Guest Blogging position however, you’re shown as the author of the post with a link to your website and social media platforms.
6. Your post will appear on the CreativNess website, posted on my Activerain blog and you will also receive a mention in my monthly e-newletter as well as on my social media platforms.

Be a Guest Blogger Now

Swing on over to the application page and get started!

I thought it would be interesting to start a 2cent Wednesday series. Each Wednesday moving forward, we’ll discuss some not-so-pleasant experiences and share our thoughts on how we would handle them so we are better equipped for the future.

I’ve had the pleasure of listening to Real Estate Sales Representatives share their experiences with me. Some stories moved and inspired me. While others…not so much. I believe, sharing is a great way to learn and grow together.

Experiences Define Us

I have given a high-five to a REALTOR® during their biggest triumph and have hugged it out when a REALTOR® sadly lost a deal or even worse, a client.

Through it all, each Sales Representative’s experience and lessons learned are different. How one person handles a particular situation will differ from another. It goes without question – we are all unique.

It is important to share knowledge, learn from each other and grow as people. The same stands true for the real estate industry.

Hypothetically Speaking

You have a client who has listed their home for sale. It has sat on the market for a while. You’ve received a few showings but overall, nothing promising. You realize the price of the home needs an adjustment. You make the decision to set up an appointment with your home seller to discuss pricing.

Ladies and Gentlemen, Let Today’s Lesson Begin! When you propose a price reduction, your client says: “If we reduce our price, will you reduce your commission?”

How would you handle this tough question?

So, here you are asking your client to agree to a price reduction. You’re trying to sell their home and in return they ask you to reduce your commission. What would your response be?

Reduce My Commission? …NO DICE

Would you say something like this?

“…I’d like to bring to your attention, that when the sale price goes down, so does my commission. As my commission is purely a percentage of what you receive, I’m already agreeing to a reduced amount. In the meantime, my advertising and marketing costs are fixed, as are all the closing costs I absorb when you sell your property. So my potential income is already dropping along with your asking price…”

Reduce My Commission? …ABSOLUTELY!

OR…would you say something like this?

“…You are a valued client of mine and I strive to meet the expectations of my clients’ to make sure they’re completely satisfied with my services. As a price reduction is needed to leverage your home effectively in your current market, I will meet your request and lower my commission rate…”

You may or may not have already been dealt this card when working with your clients. How did you handle the situation?

Would you reduce your commission rate when asking for a price reduction?

I’d love to hear your two cents.

Happy Wednesday!

Chris Brogan popular blogger shares Social Media tips

There is no question. Social Media is where it is at now-a-days. Especially for small business owners striving to get into their target market.

"If you were at a cocktail party, you wouldn't come up and shake someone's hand and say, 'You should see what I sell. I'm amazing!' You would ask about the other person," says Brogan, president of Human Business Works, a small-business education and growth company. "The same holds true [on social networks]. You really need to build a relationship before you go for the sale."

And if you think you can skip social media and it won't affect your business, Brogan says think again.

Check out this video with Chris Brogan who discusses some tips on Social Media and how you can easily join it into your daily business.

Watch the video now

Happy Friday Everyone!

I hope this day is finding you filled with peace, wealth and happiness.

I just wanted to give a shout out to everyone using twitter and/or Google+.

I'd love the opportunity to build a relationship with you through one of these social media avenues.

You can either join me at the links below or comment on this post with your details and I will join you!

Let's hug it out on Twitter

Let's connect on Google+

Can't wait to see you there,

Ness

P.S. When we connect on Twitter, I will add you to the ever popular Real Estate, Mortgage Specialists, Home Inspectors, and Virtual Assistant lists that are growing fast!!!