There are many opportunities to start conversations with your market on Twitter. To grow your business and to grow your presence online, you need ways to target more prospects online for your real estate business.
Here are three ways to discover more leads and open the floor to your market:
- Monitor keywords. There are keywords that your prospects will include on Twitter which are opportunities that are begging for conversation. Here’s an example:
@Sally says Looked at 4 different houses today and don’t know which one is right for my family.
One way you can start a conversation is by replying; “Buying a home starts with taking off the heels and getting into running shoes, lol. Anyone that really caught your eye?”That’s the way I would start it because I’m playful and attempt to make people laugh; notice the word attempt :/
Use your personality to your advantage and start conversation as if you would offline.
- Follow lists of influential individuals in your city. In every major city, there are individuals that are leaders of the pack online; they have the ability to influence their friends and colleagues. A few ways to determine influential individuals in your city are by simply following conversations; that’s the way I have found interesting people. You can determine if they are influential by a few factors such as follower to following ratio, how often they’re listed in Twitter lists and their level of engagement with others on their Twitter home feed.
There are also Twitter directories, like Twellow, which let you browse through Twitter profiles based on location, interests, etc. I personally like going through individual profiles vs. searching directories because I can get a better vibe of who they are and their activity.
- Leads will come to you. If you’re new to Twitter or haven’t been successful with it with the time you have been trying it, this may seem like a dream. But when you start having conversations without pushing the sale, others will see their friends having engaging conversations with you and get curious. These same people will be inclined to see what the conversation was about and follow you.
Note: It’s important to have a Twitter profile that doesn’t look like spam or cheesy. First impressions are important and Twitter doesn’t change that one bit.
These are a few ways to start conversations online and engage with prospects. I’ll be honest and up front with you: real results will come when you are consistent with your social media efforts. Start adding value for your followers and take these steps to start building a community.
Watch this 19:36 minute video on how you can REALLY start leveraging YouTube for your real estate business: Real Estate Marketing.












