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If the home doesn't sell in the first month or two, then I'll stage. This philosophy, designed to save money, actually has a tendency to cost the seller more than they could possibly stand to gain - in both time and money.

MLS PHOTO BEFORE MLS PHOTO AFTER

Think back to one of the first things you learned after real estate school. New listings are HOT! This is when the most interest is generated. Agents who are WOWed by the listing will show it over and over again - if it lasts that long. The best possible offers are typically obtained during this initial period as well. When you postpone staging, you have missed the opportunity of putting your best foot forward, so to speak. These are excited potential buyers and possibly agents that you will never win back!

So, what to do? At the listing table, explain the importance of staging to compete in today's market. Have your professional home stager provide a consultation immediately - before the listing hits the market! (It may be necessary to postpone the listing contract.) Your stager will provide a list of projects and possible improvements necessary to compete and shine in your market.

These changes are vital to securing the maximum equity for your clients as possible in today's current market conditions. Hesitating or waiting WILL cost your client equity.

Learn more & download brochures and literature for your clients.

The Preservation Society of Charleston is hosting a home tour in one of our most historic neighborhoods from 2 - 5 pm tomorrow, April 26.

The walking tour will consist of at least eight homes that range from a Freedman's Cottage circa 1901 to a 1937 Colonial Revival. All of the homes are privately owned and open to the public for this event only. Trained volunteers will interpret every and all aspects of the homes.

Tickets are available at www.preservationsociety.org or by calling 843-722-4630, the cost is $20.

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We proudly serve and sell real estate in and around all of Charleston, SC. If you are thinking about purchasing or selling your home in Charleston, Johns Island, James Island, Folly Beach, Kiawah Island, Seabrook Island, West Ashley, Mount Pleasant, Isle of Palms, Sullivans Island, North Charleston, Hanahan, Summerville, Goose Creek or other surrounding areas, and more importantly, want to work with a local area expert, contact us at your earliest convenience.

Jim and Maria Hart
Realtors®/ Agent Owned Realty
(843) 364-9845
hart@agentowned.com

Copyright © 2009 by Jim and Maria Hart (AgentOwned Realty).