About Dallas' Lakewood

There are those of us who market ourselves by constantly tooting our own horns. With my tail between my legs, I have to admit that I’m inclined to use that method.

Those who do and do it well seem to make great headway. While those who personally don’t have that innate talent often fail.

I don’t know where I fit in that equation, but I expect not very close to the top.

The other marketing strategy is methodically compiling and maintaining a list of those you know and meet, and then keeping in touch with them…letting them be the ones who toot your horn, one person at a time.

Our neighbor and friend, Lou Johnston, has known Carriejean “C.J.” Prince for a long time. C.J. is one of those whose ad and picture you won’t see in D Magazine. You won’t get a postcard from her telling you she’s the Number 1 Agent.

Good thing, too, because that foolishness is tired, worn out and wreaks of untrue hype.

C.J. is one who has found that methodically marketing herself through her list of friends and contacts earns her a fine and dependable living as a real estate salesperson.

One of her marketing pieces is a professionally written and printed magazine called American Lifestyle. Her photo and message are printed on the inside of the front and back covers.

But from that point forward, the reader finds great stories, recipes and home decorating features.

It even shows a barcode on the front cover and a newsstand price of $5.95.

American Lifestyle comes out six times a year, and is mailed by its circulation department to C.J.’s list of “special friends” and contacts.

Lou Johnston is one of C.J.’s special friends, so she’s one who gets the complimentary subscription. When Lou finishes with the magazine, she passes it on to Patty and me.

My guess is that if there were a way to know for sure, C.J. would find that a high percentage of those magazines that she sends out are read, then passed on to others. The result for C.J. is the Double Whammy.

That’s just plain good marketing. You may want to try an idea like this yourself.

BILL CHERRY, REAL ESTATE BROKER

Dallas-Park Cities
Since 1964
214 503-8563

There are currently 5 properties on the market in the Lakewood Trails neighborhood in Dallas. The active listings range in size from 1890 square feet to 4223 square feet. Prices range from $290,000 for a vintage home, to $ $1,075,000 for new construction.

At this time there are 3 homes under contract, in Lakewood Trails.

Over the last six months, 10 properties have been sold, ranging in price from $217,500 to $699,000. The average sales price per square foot ranged from $105-$205.

This neighborhood is convenient to all Lakewood has to offer!

Land For Sale Lakewood White Rock Lake 6924 Chantilly Court Dallas


Here is your opportunity to build your own perfect home just down the street from White Rock Lake. Wooded lot in a private, gated community, with great access to Downtown Dallas, Lakewood Park, and White Rock Lake. The proposed Katy Trail extension is going to run through to White Rock Lake area. This neighborhood is in the Lakewood Elementary school district. The home owner association and building/deed restrictions are available from Lee Lamont. The association dues will be determined as the lots become developed.

There is more than one lot for sale - bring a few friends and create your own family compound.

Contact: Contact Lee Lamont

Published in Heath's blog as a courtesy to Lee and the owner.

Lakewood Trails Fall 2011 Market Report

There are currently 7 homes for sale in the Lakewood Trails neighborhood of Dallas. In the last three months, there have been 2 sales, with an average sales price of $121 per foot. There are 5 homes under contract.

Current list prices in Lakewood Trails range from $249,000 to $1,075,000. The square footage of the properties ranges from 1,489 to 4,223 square feet.

At this time last year, there were 7 homes on the market, 3 under contract, and 8 sales, with an average sales price of $148 per foot.

This neighborhood is ideally situated just south of Mockingbird, in close proximity to the northwest tip of White Rock Lake and Park. There is an easy shortcut to Northwest Highway, the new Whole Foods Market, and NorthPark Center! Homes in the Lakewood Trails neighborhood are in the Lakewood Elementary School District.

What a great opportunity to purchase a home near White Rock Lake, with easy access to major roads, and a popular elementary school!