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Successfully selling homes isn't rocket science. Or, is it?
Does a home sell itself, or is smart marketing the key? Or, is it a little of both?
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While most of us realize that targeted marketing is a sound sales strategy, it is tough to sell a lemon in any market. But most would agree, rarely is a buyer willing to pay more than an item is worth, unless of course, there's more to the item than meets the eye. But, that is seldom, if ever the case. Wouldn't you agree?
Attempting to accurately price homes requires consideration of various factors including:
1. Home Inventory
2. Current Market Conditions
3. Recent Comparable Property Sales
4. Condition of the Property
As many who provide valuations of property will tell you, any good Comparative Market Analysis (CMA) will provide a property owner with an accurate price window for his/her property. If we're comparing like properties, it is hard to go wrong with a CMA. But, if you're expecting an apple to be the same as an orange, you could be in trouble! So, where do those inflated listing prices come from? The owner? Yes, at times. But, unfortunately, often, the blame lies with the Realtor.

An article in a recent Business Week reviewed William Poundstone's new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It). In it, Poundstone examines both the psychology of buyers and sellers, and the logic used when placing a value on a product or service. The author argues that pricing is anything but an exact science. In his words, "In the new psychology of price, values are slippery and contingent...." According to the article, many "clueless" consumers are vulnerable to the marketing or sales practice of anchoring. Anchoring, in its purest form, is the act of using of a high priced item that may never sell, in order to make a lesser priced similar item much more attractive. Often, the same manufacturer may sell two like products, one tagged with a designer name and price, the other, a "great deal" at almost half price. The "cheap" one sells like gangbusters!
Since it's hard to ask twice as much for a similar home, overpricing occurs far too frequently. The good news is, that high price tag makes all the rest of the homes look lots better! The bad news is, the anchor model is probably going nowhere.
While pricing or valuing a home isn't quite as easy as 1-2-3, accuracy is a result of using the proper comparable properties when determining the listing price of a home. But, if instead, you believe your property to be priceless, and list it accordingly, don't be disappointed if you find the price you're offered is only what the educated buyer thinks it is worth.
To Continue Reading this Article, Click Here: How Did You Determine That Listing Price?
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[ Home ][Buying a Home in Fredericksburg VA] [Selling a Home in Fredericksburg VA]
As a service to all viewers of Fredericksburg VA real estate I've compiled a Fredericksburg VA education page which lists local public an private schools, colleges, and school information Page for the Fredericksburg VA, Spotsylvania, and Stafford Virginia. Find local Fredericksburg VA school websites and contact information for local area schools. I provide links to Fredericksburg VA public, private schools and colleges. I provide links to those schools that have websites. If you see a school you would like to add, contact me for a review.
Fredericksburg City Schools:
Spotsylvania Elementary Schools:
Spotsylvania VA Middle Schools:
Spotsylvania VA High Schools:
Private Schools:
Colleges and Universities:
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[ Home ][Buying a Home in Fredericksburg VA] [Selling a Home in Fredericksburg VA]
Looking for a townhome or a condos in Fredericksburg VA? Personally I think that is a smart idea. Fredericksburg VA is an ideal place to buy a condos or town homes for sale. Since Fredericksburg VA is located just 50 miles south of the DC are off I-95 and have access to Amtrak, buying a Fredericksburg townhomes or condo is a reasonable price alternative than living closer in. Yet at the same time historic Fredericksburg VA lacks nothing as far as shopping, malls, schools, hospitals, public water and sewer and conveniences. Find out why so many others have decided to call Fredericksburg VA home
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Fredericksburg VA new homes. Fredericksburg Virginia has many new homes communities with new builds, some ready now for immediate delivery, and the builder pays closing costs. Whether you are looking for new homes listings for estate properties, luxury homes, country clubs, private acreage, equestrian homes, condos, new luxury town homes, or village homes we have them all. It does not matter if you are a first time buyer looking for zero down financing or builder incentives...as your Fredericksburg VA new homes buyers agents, we can help you select the right home for you and your needs. Below is a small sampler of new homes communities in the Fredericksburg area.
Fredericksburg VA New Homes Communities
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Fredericksburg VA Homes for Sale and Fredericksburg Real Estate - Buying or Selling Fredericksburg Real Estate? You should consider it. It is a great place to live. Your Fredericksburg Real Estate Source for Fredericksburg Homes for Sale: Real Estate, Land, Lots, Lake Properties, and Fredericksburg Luxury Homes for Sale in the Fredericksburg Virginia area.
Fredericksburg VA is located 58 miles north of Richmond and 50 miles south of Washington, D.C., Fredericksburg is a bustling modern town with a rich historical background. Fredericksburg VA was built alongside the Rappahannock River, was originally the port town for Spotsylvania county and was established in 1728. It later became incorporated in 1781 and separated from Spotsylvania in 1879 when it was established as an independent city. George Washington's estate was seated across the river at Ferry Farm in Stafford County.
Fredericksburg Virginia Homes For Sale and Properties
Click for Spotsylvania Homes For Sale
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