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Maybe I could put that a little more succinctly?
“I’m no expert, but I love to tinker.”
As a guy with an artist’s bent I love looking at everyday common things and finding one thing about it that’s special or unique. Be it blogging or composing I enjoy revealing the inherent drama any object or idea has by framing it in an attempt to reveal how a most simple thing can convey a lot of meaning, feeling, or emotion if it’s just looked at in the right setting or from a certain perspective.
I studied music composition and theory for many years. This is my wellspring for almost everything I create. It’s where I come from. I love all kinds of music and a favorite genre is 20th Century orchestral music by composers like Stravinsky, Bartok, Debussy, Ravel, Harris, Copeland, etc. One thing I learned from them and have always admired was their ability to illuminate a very simple idea into an amazing work. They took you on a journey not unlike an epic novel or a great movie.
How did they do that?
They developed a personal language and style. They created systems to adhere to. They created rules for each piece they composed and they followed them.
Stravinsky once put it like this.
“Just as appetite comes by eating, so work brings inspiration, if inspiration is not discernible at the beginning.”
What he meant was composing is not just about being inspired. It’s cool when you are (so get it all down before the editor turns on) but more often than not it’s having discipline and doing the work that creates the inspiration.
He followed a path of inquiry and explored. In short, he created a box where he was free to roam and explore and play with anything he wanted to as long as it was from within the box.
Through this self imposed limitation he found freedom.
He no longer had to grapple with infinity.
Great advice for bloggers don’t you think?
Inspiration comes from doing the work. Create your box and stay in it!
Well at least for one post!
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Question: What is a search engine’s job?
Answer: To offer up the most relevant and freshest content it has based on the terms we use to search.
Why? Search engines like Google, (Bing and Yahoo) want to provide everyone with the latest and most useful on target content they can so we keep coming back. The more ‘eye time’ on their pages the more opportunity is created to click those paid-for-ads.
That’s it in a (proverbial cyberspace) nutshell!
Granted this explanation is a gross over simplification, yet... The more you understand what the search engine wants to accomplish the more opportunities you’ll find to get your brand out there and seen.
Let me put it this way...
We wouldn’t do over a billion searches a day on Google if they didn’t offer up the answers and content we were looking for.
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This is why geographic or hyper-local blogging is so powerful. People out of town checking out your area, yet more so, locals looking for the best deal on a new coffee pot, the best chicken teriyaki joint, the lowest price on a set of tires for the car, when is the museum open, what's playing at the cinema, what grocery store has the best deals this weekend, the phone number for the local cleaners, and yes, real estate. You know (or should) if all we talk about is ourselves and how we’re the #1 choice in real estate people are not going to find us very interesting, nor are they likely to follow or engage us, and neither will Google, Bing, or Yahoo. I hope you see the obvious, search engines need content. A lot of it. Not necessarily content about you (like advertising), but the content people look for every single day. I want Google, Bing and Yahoo to consider me a good source of relevant content. If they do they will choose my content as a 'best solution' to fulfill the searchers request. |
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Blogging about your community creates an opportunity to become a purveyor of content that the search engines will want to offer up. If they find you a reliable source of good local information your visibility will grow.
What is marketing? I heard this so many years ago I can’t remember who said it or how exactly they put it, but I morphed it into this...
Marketing is two things...
1. Attract people who are not doing business with you and convince them they should.
2. Convince your present clients they should keep doing business with you.
There’s no denying in today's world that pull is more powerful than push. Getting and staying in front of people means what you have to say better have some value, be useful, hopefully interesting, and/or entertaining.
Write about the world your clients live in. Address their interests, needs, wants, and desires... And the more your topics align with what the search engine needs to fulfill its objectives, the more you’re going to be smack dab in front of your audience creating opportunity.
When people do have a need for a real estate professional, who do they know? Who will they remember? Who will they call?
What is a search engine’s job? It’s a job very much like yours.
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< Located in Maple Valley Heights, this property is conveniently located to 169 and 405 access, but falls within the Tahoma School District boundaries.
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There's something terribly wrong when our elected officials even contemplate the systematic dismantling of our citizens ability to freely share its own creativity with each other.
Scene 3 - (In the not so distant future): "I was so excited to share this really cool idea I had with y'all but I just got a DM from Congress." The Committee on the Suppression of Creative Thought and Freely Sharing has determined I would be in direct violation of paragraphs 193, 206, 319, and 573 of the Amateur Citizens Open Thinking Reform Act of 2016.
Wherein it is clearly stated... No persons, citizens, nor foreigners within or outside our borders will posses any right to intellectual, artistic, or creative thought (no matter the origin) via the written word, image, audio, or video transmitted, conveyed, received, or otherwise consumed through any other means than those dictated by your benevolent government and its officially assigned expert dispensers of said content.
This is for your own protection as well as it is for the protection of all citizens young and old who may become influenced and thereby subject to your thoughts. Therefore, no said or implied creative thinking will be shared in any shape, form, or medium.
If you persist on having these thoughts and the ambition to share them, all evidence will be used against you in a court of law....
One of the best conversations I've listened to this week as to why we need to pay attention to SOPA and PIPA is from Clay Shirky...
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