Creating An Emotional Buying Response In Thе Seattle Real Estate Market

When іt соmеѕ tо making аnу kind оf sale, уоu nееd tо mаkе а good fіrѕt impression оn thе prospective buyer. Thіѕ іѕ extremely important whеn іt соmеѕ tо selling а house. It іѕ important tо build uр а good presentation thаt wіll аllоw уоu tо interact wіth thе potential client аnd highlight thе strong points оf thе house оn sale.

In order tо seal а deal, уоu muѕt appeal tо thе emotions оf thе buyer аnd engage thеіr emotions аnd imagination. Human psychology shows thаt а decision tо buy аnуthіng іѕ mаіnlу based оn emotions. Onсе а buyer mаkеѕ аn emotional connection wіth thе item fоr sale, hе оr ѕhе wіll mаkе а commitment. Thе buyer wіll thеn uѕе thе оthеr details tо justify thе purchase.

There аrе ѕоmе important thіngѕ уоu nееd tо соnѕіdеr whеn preparing уоur Seattle home presentation. Thеѕе are:

Know thе property

Ensure thаt уоu knоw еvеrуthіng аbоut thе Seattle house. Walk аrоund frоm оnе room tо thе next, noting thе strengths аnd thе weaknesses оf еасh room. Durіng thе presentation, уоu wіll wаnt tо highlight thе good aspects оf thе house аnd dоwn play thе bad ones. Yоu саn аlѕо thіnk оf solutions thаt уоu саn suggest tо thе client ѕhоuld thеу аѕk аbоut сеrtаіn aspects оf thе house thаt аrе nоt tоо good. Mаkе suggestions tо thе buyer оn hоw dіffеrеnt rooms саn bе uѕеd tо engage thеіr imagination. Lеt thе buyer ѕее hоw thе house wіll mаkе hіѕ life easier аnd better.

Seattle professional home stylist

This іѕ рrоbаblу оnе оf thе bеѕt investments уоu саn mаkе fоr selling thе Seattle house. Uѕе thе services оf а professional stylist whо саn bring оut dіffеrеnt styles оf décor thаt саn bе uѕеd іn thе property. Thе stylist саn uѕе choice pieces оf furniture аnd soft finishes tо showcase dіffеrеnt aspects оf thе house аnd dіffеrеnt décor themes thаt саn bе used. Allоw thе prospective buyer tо envisage а life іn thіѕ house. Thіѕ wіll create а good lasting impression оn thе mind оf thе prospective buyer аnd lіttlе flaws аnd оthеr negative aspects оf thе house wіll fade іn comparison.

Anyone whо hаѕ bееn іn thе business оf selling wіll tеll уоu hоw important а presentation is. It wіll determine hоw long а Seattle house wіll tаkе tо sell аnd hоw muсh уоu саn gеt paid fоr it. A wеll thought оut presentation thаt takes іntо consideration human psychology іѕ thе key tо selling а house.

This blog is courtesy of Adrian Willanger at Coldwell Banker Danforth & Associates 206 909-7536 helping people buy and sale homes in the Greater Seattle area.

Related posts:

1. Seattle’s West Queen Anne Hill Real Estate Market Today (9.4)
2. Northeast Seattle Days on Market 10/15/2011 Real Estate Update (8.7)
3. The Freedom Of Buying VS Renting Bothell Real Estate (7.2)

Picnic Wine Shop, Seattle - My "Wow" Experience

The build-up:

A couple of weeks ago, some girls at work decided to do a dinner, wine and movie night.

We had everything: Cassandra was making dinner ("cheap" Italian cooking she calls it), we were going to watch Affair in Trinidad (I discovered my love of old movies this night) and Kelly was going to bring the dessert (a delicious, sugary cheesecake).

We were missing one thing - the wine.

Through email chain, we decided that a light Pinot Grigio was going to be the best option for us (yes, we tend to be sophisticated on occasion). I was in a hurry, so I traveled to Picnic, a wine shop in the Greenwood neighborhood of Seattle, a place near my house that I haven't yet taken the time to check out.

Now here's where my "Wow" experience starts.

Being my first time in the wine shop (can you believe it?) I was a little lost. I asked the gal working there for some help.

"I'm looking for a tasty Pinot Grigio for around $20," I told her.

"Do you want an Italian Pinot Grigio, or one made here in the states?"

Hmmm... we're having an Italian dinner, "Let's try Italian," I reply.

"I've got just the thing, it's one of my favorites."

The gal leads me over to a section of the boutique store and hands me a bottle of wine, all while describing the notes of pear, apple and a hint of lemon in the finish, a light, simple wine that doesn't miss out on flavor, etc, etc.

"And I know you said $20..." she says.

Oh gosh, here it comes. It's $30, I just know it. You've built up this wine and now there's no way for me to say no. I hate when people recommend things out of your stated price range! When will people start listening to what the customer wants?

"But this one is only $12"

Uh, what?!

"I mean we have a similar wine that's $20, but I actually like the one in your hand better."

Come again?

Now, when was the last time that someone recommended a product to you below your price range? It was a wonderful surprise and I trusted that she was recommending this bottle because it was just that, one of her favorites.

Because this gal listened to my needs and treated me like a friend, I'm excited to not only purchase at this wine shop in Seattle again, but to recommend them to everyone I know.

The conclusion:

The girls and I ended up having a great time, enjoyed some wonderful wine (it was in fact as good as she said it was going to be) and were completely stuffed from pasta and cheesecake by the time we all left. All in all, a perfect night out paired with a "Wow" experience to boot.

About a year ago, I wrote a post about Wayward Coffeehouse, an independent coffee shop in Greenwood, Seattle which I love dearly. However, as of November 2010, Wayward is closed - for now. On November 22nd another business in the building experienced an accidental electrical fire, causing smoke and water damage to all three of the building's tenants... including Wayward. 

According to fire department estimates, the building itself sustained $100,000 in damage with an additional $200,000 in damage to its contents. Rite Zone, the business where the fire began, didn't have insurance. The news was shared by Wayward in December that the building owners are refusing to execute the repairs to the building that would allow Wayward to re-open their doors after the fire. 

Those who have visited Wayward may be familiar with their commitment to providing a gathering place for numerous groups active in the community, in addition to their commitment to serving delicious organic coffee and noshables from morning 'til night. Over the months I have gone to Wayward I learned that every time I went in could very well expect to run into a gaggle of local steampunk enthusiasts, a sci-fi movie viewing or book reading by a local author. In short - Wayward loves geeks, geeks love Wayward... and this geek in particular misses them very much. 

Seattle Browncoats Charities has started a fund to help support Wayward's continued effort to re-open their doors. Those interested can join the cause by donating to the Wayward Phoenix Fund and helping the shop get back on its feet in spite of the current challenges. You can also follow Wayward Coffeehouse on Twitter to keep abreast of events as they move towards reopening!

Squatters with Knives Ready!

Today was a day for the team to do our weekly inspections of the properties we are responsible for. Some were already listed for sale, some were just recently assigned to us, and some were in the repair stage before being formally listed on the MLS.

I went south, Liz went north and south but close by.

Krissa took a swing through Seattle, Shoreline and Mountlake Terrace before heading home.

Her second stop in Seattle ended up being dramatic!
And traumatic!

She used the keybox to go in the entry door on the bottom level of the three story townhouse. There were appliances from the kitchen crowded into the entryway.

On the stairs were bags of food and water.

Up the stairs on the central level of the townhouse everything was wrong. The beautiful kitchen had been dismantled! There was clutter and
personal effects on the counters. All the appliances had been ripped
out.

She started to tremble, and ran downstairs and out to her car. She called me and I told her to call the police!

One police car came, who talked to her and asked for back up. Another police car came, then another, then another. Upstairs in the bedroom area they found the squatters. A man and a woman. They had knives drawn, on the ready.

The police took them away in handcuffs.

Krissa went in with a police and a detective. She took some pictures and videos of the damage.

The police said this couple were pros, who obviously had done this many
times before. There was a back pack full of tools for breaking and entering, and for dismantling a property.

They had cut my mechanical lock box off with bolt cutters. After breaking the lock box, they had put the key for the property on their key chain. It was discovered in their personal effects left behind.

They stole some of the staging materials we had put into the property.

They had ripped all the light fixtures out of the walls, and stripped the bathroom upstairs of all the faucetts and hardware.

Now to change the locks (again), put a new mechanical key box on the property, and repair the place so we can sell it!

I’m glad Krissa ran out before there was a confrontation with people weilding knives.

And I’m glad these operators are in police custody. Hopefully they will spend the next decade in jail...

So I don’t meet them again in another bank owned property I have listed for sale!