![]() |
|
|
I listened to the Inman webinar, Is Pinterest a Fad?, with Chris Smith and Katie Lance. If you're curious about using Pinterest for real estate I highly recommend this conversation.
This links to the webinar: Is Pinterest a Fad?
If you've noticed, there's a bit of controversy the past few weeks. Most of it about the Pinterest terms of use and how you might get sued for pinning images without permission. I found this post by Kirsten @ ddk portraits on 2/24. Why I Tearfully Deleted My Pinterest Inspiration Boards.
|
Then I found several posts, tweets, and Facebook chatter about people burning their boards. I had a day dream the SOPA cyberpolice busted into my condo and threatened to torcher me by sticking me with every last one of my Pinterest pins if I didn't confess the truth! |
So I freaked and deleted my boards. Then, the next day, "what the h was I thinking?" Most of my boards were my content!
Kirsten did a follow up post on 2/29 with My Date With Ben Silbermann - Following Up and Drying My Tears. It's a delightful read (don't miss it). Ben from Pinterest called Kirsten and they chatted on the phone for about an hour. I was so impressed with Kirsten's 2 posts I found her Ddk Portraits page on Facebook and after reading about her conversation with Ben I liked Pinterest even more.
There's a lot of potential in this new platform as I see it. Pinterest is already generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined. That's an amazing testament to the power of pictures!
Like any new platform, there's going to be kinks to work out. It's so new that the community core conversation isn't even established yet. Everyone is a new arrival. To me this is exciting. I hope it establishes a brand new and entirely different conversation online.
I find some of the negative rhetoric I'm hearing from people who haven't been there humorous. "Why are we here again?" Oh, before I forget, Happy Birthday Twitter! It's funny after 6 years I still hear real estate agents adamantly avoiding Twitter because it's a big waste of time and they don't care about stupid stuff like - what you had for breakfast.
Images are so powerful in our lives and that's the driving idea behind the Pinterest platform. It reminds me very much of analog synthesizers from the 1970's like Buchla and Moog. You have a collection of modules and each have a purpose. You need to understand what each module does and to make any kind of sound happen you patch them together using banana cords. (Well we did back in the day.)
|
On Pinterest there are no patch-cords of course, you virtually pin it. Yet, it's a very similar idea. If you conceptualize your web locations (and other content on the web) as modules then the composition you're going to create is based on the way you patch those modules together. What would you like create? The beauty is the associations you create are totally up to you. It's not a fixed system. You pin, you unpin, and you can move pins to other boards. Play the association game as deep as you want. It translates to creating more synergy with your online content. This equates to more visibility and love from the search engines. |
|
My #1 take away from the Pinterest Webinar was when an agent asked Chris; "What is the value of these boards that would want to make a consumer use your services?" Chris Smith replied, that’s the wrong approach from the get go. Be here to learn, enjoy, and explore a new platform. Your goal is not to get the consumer to use your services, it’s to...
paint the picture of the why of your brand.
Chris mentioned a Danny Meyer saying. You can only get 50% through effort, hard work and doing your job well. The other 50% of your success online is how your brand makes people feel. I agree with that...
Is Pinterest just a Fad? I don't think so. Do you?
![]() |
|

Amazon is once again expanding its powerful footprint around the South Lake Union neighborhood, purchasing a 3 block swath of commercial property in the Denny Triangle from Clise Properties, according to a report from the Seattle Times.
The company's already-evident impact on the north end of downtown Seattle is evident in the vast array of new shops, restaurants, and entertainment available in South Lake Union. Plans for the Denny Triangle space include three separate office towers with 1 million square feet of office space each. The move would double Amazon's footprint in South Lake Union, creating a likely increase in pressure for rentals and homes for sale in the area.
As I reported last week, South Lake Union already has a dearth of homes available for sale. Virtually everything on the market under $2 million has sold in under one month. There are only three condos available at the moment, as another unit at Veer Lofts just went pending. There will likely be increased pressure on the rental and resale market in South Lake Union in the coming years. Could Vulcan transition some of its rental properties back into condos based on the influx of well-paid employees? Only time will tell.
Sold Condos in South Lake Union, Past Six Months:
Veer Lofts:
MLS # 294360 - 401 9th Ave N #402, Seattle WA 98109 - $275,000
MLS # 250847 - 401 9th Ave N #616, Seattle WA 98109 - $405,000
Art Stable
MLS # 214417 - 516 Yale Ave N #600, Seattle WA 98109 - $1,565,000
Active Condos For Sale in South Lake Union:
Veer Lofts:
MLS # 316769 - 401 9th Ave N #603, Seattle WA 98109 - $419,000
MLS # 320430 - 401 9th Ave N #614, Seattle WA 98109 - $440,000
Art Stable
MLS # 290859 - 516 Yale Ave N #400, Seattle WA 98109 - $1,995,000
![]() |
|
Rent prices for housing and office space are expected to rise in 2012, as demand remains high. The lack of building of residential and commercial spaces in the past five years is beginning to put a strain on available space.
Seattle residents know the various "holes in the ground" around the city that were slated at one point to be new condo and apartment buildings. While many of those projects have been shuttered, some have been built up with other uses. In general, the availability of rental properties has continued to shrink yearly since the peak of the Seattle real estate market in the summer of 2007.
At the same time, home affordability will likely encourage many who feel squeezed-out by competition and out-priced to look into buying Seattle homes.
From Realtor Magazine: According to the consumer price index, rents have risent 2.5% in one year, while home prices in most of the country have dropped. According to Trulia, in 74 percent of U.S. cities, owning a home is more affordable than renting.
![]() |
|
Amazon's effect on Seattle's South Lake Union neighborhood has been well-documented. From businesses and apartments to a bevy of new restaurants, the neighborhood has taken on an entirely new look in under a decade. Much of South Lake Union has retrofitted its outward image to attract the burgeoning crop of Amazon employees.
The real estate market for South Lake Union condos has been affected greatly by the influx of Amazon's employees. There have been very few home sales in the past few months, but not for the reasons that sales lag in other markets. In South Lake Union, the few condos that do come on the market sell quickly, leaving a vacuum of available properties.
[Parts of South Lake Union are sometimes referred to as Cascade, a historic neighborhood name. The SLU neighborhood boundaries aren't officially defined, but generally, we use Aurora Ave to the West, Denny Way to the South, I-5 to the East, and Lake Union to the North. Statistics for South Lake Union condo sales are pulled from within these boundaries.]
Every single condo listed during the past six months under $1 million sold, and most sold quickly. In the past six months, there have only been three condos sold in South Lake Union. The inventory is scarce.
Only one condo on the market in South Lake Union has been listed for more than a month, and that happens to be a full-floor, $2 million condo. For the entire neighborhood, just three condos are available: the other two are at Veer Lofts on 9th Ave N. One is new construction being sold by the developer, and the third is a top-floor resale loft. Neither have been on the market over one month.
Clearly, most of the quality condo inventory in South Lake Union has been scooped up by Amazon employees as it has come on the market. Price stabilization in this neighborhood is certainly only the way. Some of the condos sold here have actually sold at higher prices than when they were originally purchased 2-3 years ago, bucking the downward pricing trend of the rest of the market. Low inventory, strong relocation numbers, and well-qualified buyers have put South Lake Union in position to be one of the first neighborhoods in Seattle to show price increases in 2012.
Sold Condos in South Lake Union, Past Six Months:
Veer Lofts:
MLS # 294360 - 401 9th Ave N #402, Seattle WA 98109 - $275,000
MLS # 250847 - 401 9th Ave N #616, Seattle WA 98109 - $405,000
Art Stable
MLS # 214417 - 516 Yale Ave N #600, Seattle WA 98109 - $1,565,000
Active Condos For Sale in South Lake Union:
Veer Lofts:
MLS # 313635 - 401 9th Ave N #212, Seattle WA 98109 - $289,950
MLS # 316769 - 401 9th Ave N #603, Seattle WA 98109 - $419,000
Art Stable
MLS # 290859 - 516 Yale Ave N #400, Seattle WA 98109 - $1,995,000
![]() |
|
|
CAN GOING GREEN GROW YOUR BUSINESS
A well-attended crowd made up mostly of real estate professions attended a panel discussion held at the South Lake Union Discovery Center (SLUDC) Wednesday November 30, 2011. The attendees were treated to a very down-to-earth power point discussion and lively banter among the panelist on how their companies are using sustainability and green building as a driver in their business models.
The venue the SLUDC is a stylish building in the heart of revived South Lake Union area of Seattle. This was an area that not long ago was filled with warehouses, now it’s bustling with LEED condominiums & apartments, restaurants, boutiques and located just minutes to downtown Seattle.
The panel was narrated by Ben Kaufman of Keller Williams Greenworks the other panelist were Julie McAvoy real estate broker for Solutions, Brandon Morgan Real Estate Development Manager for Vulcan Real Estate, and Dave Porter founder of PorterWorks.
Some of the key takeaways were in Kaufman’s presentation he pointed out in a recent survey of homebuyers that 60% wanted some green features in their home purchases, 30% of new home builders were adding some green features while only 1% of real estate sales agents across the country had any type of green certification or training. He stressed “this huge opportunity for real estate agents to get one of the many green certifications.”
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
Powered by the ActiveRain Real Estate Network
© 2012 ActiveRain Corp. All Rights Reserved